ISLAMABAD: Dutch home textiles company Beddinghouse plans to establish its first corporate office in Pakistan, recruit local professionals and expand its long-standing sourcing relationship into textile recycling and other higher-value operations, Pakistan’s commerce ministry said on Thursday.
The expansion comes as Pakistan seeks to attract greater foreign investment into its textile industry, which accounts for about 60 percent of the country’s exports, while encouraging international buyers to move beyond sourcing into local investment, product development and sustainable manufacturing.
“The decision by a leading Dutch company to expand its footprint in Pakistan is a strong endorsement of our textile industry’s competitiveness, resilience and commitment to sustainability,” Commerce Minister Jam Kamal Khan said in a statement.
“The Government remains committed to facilitating such collaborations that generate investment, create skilled employment and enhance Pakistan’s value-added exports,” he added.
The announcement followed a meeting between Pakistan’s Ambassador to the Netherlands, Syed Haider Shah, and Beddinghouse Chief Executive Henriëtte van Beynum at the company’s headquarters in Lisse.
According to the commerce ministry, Beddinghouse, which has sourced textile products from Pakistan for several decades, now considers the country a strategic partner for future growth rather than solely a sourcing destination.
The company is finalizing the establishment of a corporate office in Lahore and has begun recruiting senior Pakistani professionals to lead its local operations.
The ministry said the company’s chief executive also welcomed the progress made by Pakistani textile manufacturers in renewable energy, water stewardship, emissions reduction, social compliance, workforce development and women’s empowerment, saying those developments had strengthened Pakistan’s competitiveness in international markets.
It also announced a new initiative, “Circular Dreams,” under which post-consumer textile waste collected in the Netherlands would be converted into recycled yarn and finished textile products through Pakistan’s textile manufacturing industry.
Welcoming the company’s expansion plans, Ambassador Shah called the decision “a strong vote of confidence in Pakistan’s textile industry,” adding it was a reflection of the country’s growing reputation as a reliable and sustainable manufacturing partner.
He added the Embassy would continue to facilitate stronger business-to-business partnerships and connect Dutch companies with investment opportunities in Pakistan’s priority sectors.
