Manga Productions signs partnership to launch ‘Sonic’ game in the Middle East

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Manga Productions has signed a publishing and distribution agreement with Japanese company Sega. (SPA)
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Manga Productions has signed a publishing and distribution agreement with Japanese company Sega. (SPA)
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Manga Productions has signed a publishing and distribution agreement with Japanese company Sega. (SPA)
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Updated 28 July 2025
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Manga Productions signs partnership to launch ‘Sonic’ game in the Middle East

  • Game provides extensive vehicle customization options for appearance and performance
  • Game launches with a record-breaking roster of 23 characters, with plans to expand this number post-launch through continuous updates

RIYADH: Manga Productions has signed a publishing and distribution agreement with Japanese company Sega, the Saudi Press Agency reported on Monday.

The launch highlights the popular game Sonic Racing: Crossworlds in the Middle East and North Africa region.

Manga Productions, a subsidiary of the Mohammed bin Salman Foundation (Misk), will collaborate with Sega to launch the game for MENA audiences and provide opportunities for Saudi talent to participate in the publishing process, as well as marketing the game.

Essam Bukhary, CEO of Manga Productions, said that the company has successfully built strategic partnerships contributing to the development of the creative content industry in the Kingdom and the region.

The game provides extensive vehicle customization options for appearance and performance, along with items granting special abilities that affect gameplay style. It also supports online multiplayer, allowing players to compete globally, climb leaderboards and earn rewards.

The game launches with a record-breaking roster of 23 characters, with plans to expand this number post-launch through continuous updates.

These updates will include characters such as Hatsune Miku, Joker from Persona 5 Royal, Ichiban Kasuga from Like a Dragon, plus popular characters from franchises such as Minecraft and SpongeBob SquarePants, among others.

Players can customize their strategies using more than 70 types of items, each offering different skills and features. It supports online multiplayer with a co-play feature, allowing up to 12 players to compete in a variety of modes.


Jeddah Book Fair set to showcase rising Saudi literary scene

The event reinforces Saudi Arabia’s position as a cultural hub attracting major publishers, content creators and investors. (SPA
Updated 09 December 2025
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Jeddah Book Fair set to showcase rising Saudi literary scene

  • This year’s cultural program reflects the Kingdom’s heritage, with over 170 events including lectures, panel discussions and workshops

JEDDAH: Saudi Arabia’s Literature, Publishing and Translation Commission is preparing to host the Jeddah Book Fair from Dec. 11 to 20 at Jeddah Superdome, bringing together more than 1,000 local and international publishing houses and agencies from 24 countries across 400 booths. 

Held under the slogan “Jeddah Reads,” the fair is part of the commission’s “Saudi Reads” campaign, which seeks to strengthen the Saudi literary landscape by encouraging reading and creating meaningful engagement between authors and audiences.  

Jeddah Book Fair’s cultural program reflects the Kingdom’s heritage. (Supplied/@saudibookfairs)

Dr. Abdullatif Al-Wasil, CEO of the commission, said the Jeddah Book Fair reflects the leadership’s continued commitment to cultural development and the rapid growth of the Kingdom’s literature, publishing and translation sector.

He highlighted the fair’s interactive programs for publishers, authors, translators and the public, which are designed to enhance content quality, support creative development and foster knowledge partnerships.

HIGHLIGHTS

• Jeddah Book Fair seeks to strengthen the Saudi literary landscape by encouraging reading and creating meaningful engagement between authors and audiences.  

• It will host prominent writers, thinkers and cultural figures from Saudi Arabia and abroad, offering a 10-day schedule of literary, intellectual and scientific events. 

• The fair will continue to support emerging Saudi voices through the Saudi Authors’ Corner for self-published writers.

The event also reinforces Saudi Arabia’s position as a cultural hub attracting major publishers, content creators and investors.

This year’s cultural program reflects the Kingdom’s heritage, with over 170 events including lectures, panel discussions and workshops. A dedicated children’s zone will feature literary and entertainment activities tailored to young visitors, along with competitions to inspire reading and creativity.

The fair will host prominent writers, thinkers and cultural figures from Saudi Arabia and abroad, offering a 10-day schedule of literary, intellectual and scientific events. 

Book-signing stations will give readers the chance to meet their favorite authors, while cultural organizations, community groups and universities will present their latest publications and initiatives.  

A manga and anime zone will highlight collectibles from the genre, alongside specialized books. A discounted books section will also be available to promote wider access to reading.  

The fair will continue to support emerging Saudi voices through the Saudi Authors’ Corner for self-published writers, where hundreds of titles across literary and cultural fields will be showcased, underscoring the fair’s role in nurturing local talent and enriching the Kingdom’s evolving literary scene.