Saudi’s Manga Productions, Japan’s KOEI TECMO announce new gaming partnership

Nioh 3 is the latest installment in the popular RPG series known for its mysterious samurai setting. (SPA)
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Updated 17 June 2025
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Saudi’s Manga Productions, Japan’s KOEI TECMO announce new gaming partnership

  • Manga Productions licensed for Nioh 3 in Mideast, North Africa
  • Full Arabic support for region’s gamers, says CEO Essam Bukhary

RIYADH: Saudi Arabia’s Manga Productions has announced a partnership with Japan’s KOEI TECMO as the publisher of the highly anticipated action game Nioh 3 in the Middle East and North Africa region.

According to a recent Saudi Press Agency report, the game is scheduled for release in early 2026 on PlayStation 5 and Steam.

Nioh 3 is the latest installment in the popular RPG series known for its mysterious samurai setting, earning widespread acclaim for its unique blend of Japanese mythology and intense combat.

The series has achieved global success, selling over 8 million copies worldwide. This new installment features an open-world environment and innovative combat system that allows players to switch between “samurai” and “ninja” fighting styles during battles.

As a part of this collaboration, Manga Productions will handle its Arabic translation, marketing and publishing for the Middle East and North Africa region.

Manga Productions, which is a subsidiary of the Mohammed bin Salman Foundation, will engage Saudi creators in the localization process to ensure a culturally relevant experience for Arabic-speaking gamers.

Dr. Essam Bukhary, CEO of Manga Productions, stated: “The launch of Nioh 3 with full Arabic support for gamers in the region is an additional step towards delivering world-class experiences while empowering Saudi talent at every stage of development.”

He added: “The trust we have earned from our global partners reflects Manga Productions’ capabilities in publishing, distribution, and marketing, as well as our continued success in professionally delivering high-quality content to audiences in the region while respecting local culture.”

Hisashi Koinuma, president and chief operating officer of KOEI TECMO, said the success of DYNASTY WARRIORS: ORIGINS has further strengthened the partnership with Manga Productions to bring Nioh 3 to Arabic-speaking gamers.

Abdulaziz Al-Naghmoush, head of business development and content licensing at Manga Productions, welcomed the pact.

“Following our collaboration on DYNASTY WARRIORS: ORIGINS, which was well-received for delivering a uniquely localized Arabic experience, we are now taking a new step with Nioh 3.”

He said the offering would be a “seamless, localized experience that makes players feel as if it was made especially for them from day one.”


TikTok names 2025 MENA Awards nominees ahead of Dubai ceremony 

Updated 12 December 2025
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TikTok names 2025 MENA Awards nominees ahead of Dubai ceremony 

  • Awards celebrate 66 creators across 11 categories, spanning food, sport, education, entertainment, fashion, and beauty 
  • Ceremony will take place during the 1 Billion Followers Summit on Jan. 8 

LONDON: TikTok has announced the nominees for its 2025 MENA Awards, an annual showcase of the creators, trends and cultural moments that shaped the region’s online conversation over the past year. 

For the first time, the awards will be held in Dubai during the 1 Billion Followers Summit in January, which is one of the world’s largest gatherings of digital creators. 

“We’re proud to celebrate the return of the TikTok Awards in MENA, a moment dedicated to spotlighting the remarkable creativity emerging from our region and the creators who continue to inspire creativity and bring joy to millions every day,” Kinda Ibrahim, regional general manager of operations, TikTok Middle East, Africa, South and Central Asia, said. 

This year’s TikTok Awards MENA will highlight 66 creators across 11 categories, spanning food, sport, education, entertainment, fashion, and beauty, alongside four cross-cutting prizes: Creator of the Year, Visionary Content Award, Breakthrough Artist of the Year and Changemaker of the Year. 

TikTok said the shortlisted accounts reflect how MENA creators drove global conversations in 2025, from viral sounds and challenges to issue-based campaigns and long-form storytelling that traveled beyond the region’s borders.  

The platform said the awards are an opportunity to recognize creators whose work has helped define the platform’s mix of humor, lifestyle, music, and social commentary in Arabic and other languages. 

The ceremony will also include performances by regional artists whose tracks have underpinned major TikTok trends this year, with the full lineup due to be confirmed later in December. 

A full list of nominees is available on TikTok MENA channel. Public voting for the awards is now open and runs until Dec. 23, with winners set to be announced at the summit on Jan. 8.