Dubai’s YallaHub gears up to expand presence in Saudi Arabia

By the end of 2023, the Dubai-based e-commerce facilitator aims to attract over 100 brands from all markets and reach $10m in annual recurring revenue. (Reuters)
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Updated 06 June 2023
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Dubai’s YallaHub gears up to expand presence in Saudi Arabia

  • The company has set its strategy on Gulf expansion with Saudi Arabia being the primary market: CEO

CAIRO: Seeking to explore the immense growth opportunities in Saudi Arabia, Dubai-based e-commerce facilitator YallaHub launched a full-throttle expansion plan to enter the Kingdom’s burgeoning market by the second quarter of 2023. 

Founded at the end of 2022, YallaHub is a marketplace aggregator and digital distributor that enables brands to scale their e-commerce businesses on a regional and global level. 

In an interview with Arab News, Leo Dovbenko, CEO and co-founder of YallaHub, said that the company has set its strategy on Gulf expansion with Saudi Arabia being the primary market. 

“Saudi Arabia’s expansion presents a significant growth opportunity for YallaHub. By entering the Kingdom, YallaHub will tap into its large consumer base, leverage the country’s favorable economic conditions, utilize well-developed infrastructure, and establish strategic partnerships,” Dovbenko said. 

The CEO announced that YallaHub, with its ambitious objectives, has initiated its expansion process and is set to officially commence operations in Saudi Arabia by mid-summer 2023.

High aspirations

YallaHub reaffirmed its commitment to the Saudi market, by setting ambitious objectives to position the Kingdom at the epicenter of innovation. 

“First and foremost, we’re dedicated to helping ‘Made in Saudi’ brands gain worldwide recognition, fostering their growth, and expanding their reach across new markets,” Dovbenko said. 

He also highlighted that YallaHub’s support has the potential to help over a million small and medium enterprises escalate their presence regionally and globally. 

“Secondly, women are the majority of our clients, wanting to start a simple online business. We are developing educational support to help them,” he said. 

“We are committed to empowering female entrepreneurs in the Kingdom, unleashing their potential in the realm of e-commerce. Our all-in-one solution offers a seamless and comfortable platform for boosting e-commerce sales, encouraging women to confidently navigate the digital landscape and achieve success,” Dovbenko added. 

YallaHub aims to foster Saudi’s e-commerce growth by offering a comprehensive solution to significantly aid SMEs. 

“YallaHub supports the government’s Vision 2030 agenda of increasing the number of SMEs, expanding the geographical coverage of e-commerce delivery beyond the Kingdom’s major cities, and creating a thriving entrepreneurial ecosystem in Saudi Arabia,” Dovbenko said. 

He further added that the company’s mission aligns perfectly with Vision 2030’s goal to encourage more women to enter the business world.  “YallaHub’s solutions will allow SMEs to scale up operations across the Middle East and North Africa markets and expand globally through various sales channels simultaneously. This, in turn, can lead to overall growth in the Kingdom’s e-commerce sector, increase exports and create a more thriving entrepreneurial ecosystem,” Dovbenko explained. 

“Our ultimate goal is to eliminate boundaries for ambitious entrepreneurs who produce innovative products, allowing them to reach new markets without limits,” he added.

By entering the Kingdom, YallaHub will tap into its large consumer base, leverage the country’s favorable economic conditions, utilize well-developed infrastructure, and establish strategic partnerships.

Leo Dovbenko, CEO and co-founder of YallaHub

Dovbenko highlighted that YallaHub’s principal mission is to address the hurdles encountered by businesses during online expansion. He stated that the company is dedicated to eliminating “any obstacles” to regional growth. 

With one foot already in the market, YallaHub has sealed five agreements with brands seeking expansion outside the Kingdom, while onboarding 30 brands aspiring to penetrate the Saudi market. 

“YallaHub is in partnership negotiations with the Ministry of Investment, the Ministry of Commerce, and the Small and Medium Enterprises General Authority, also known as Monsha’at,” Dovbenko added. 

The company is currently opening a local office in Riyadh and is looking to hire an on-ground team. 

“We see many companies that want to expand out of the Kingdom and companies who want to enter this market. Our Saudi office will work in both directions, and this will help us to grow faster,” he added. 

YallaHub offers an extensive array of products designed to dismantle any scalability hurdles facing e-commerce businesses. 

The company offers registration and licensing services, export and import assistance, storage and fulfilment, super-fast delivery, marketing, e-commerce setup and payment gateway rent. 

YallaHub’s primary target market comprises countries in the Gulf Cooperation Council which include Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. 

HIGHLIGHTS

• The company offers registration and licensing services, export and import assistance, storage and fulfillment, super-fast delivery, marketing, e-commerce setup and payment gateway rent.

• YallaHub’s primary target market comprises countries in the GCC which include Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, and the UAE.

• Dovbenko elaborated on YallaHub’s strategy to harness the GCC market’s strong purchasing power, favorable economic climate, financial resilience, affordable labor and delivery expenses, urbanized populace and tech-inclined youth.

Dovbenko elaborated on YallaHub’s strategy to harness the GCC market’s strong purchasing power, favorable economic climate, financial resilience, affordable labor and delivery expenses, urbanized populace and tech-inclined youth. 

By the end of 2023, the startup aims to attract over 100 brands from all markets and reach $10 million in annual recurring revenue. 

“Since its launch in late 2022, YallaHub has introduced over 45 brands into the UAE market including cosmetics and perfumery, personal care, beauty goods and accessories, food and beverage, dietary supplements, home care, small electronic devices, pet products and others,” Dovbenko added. 

He also revealed that YallaHub’s grand plan includes expanding across the entire GCC region by 2025. The expansion for this year encompasses the UAE, Saudi Arabia and Qatar, while Oman, Kuwait and Bahrain are on the company’s radar for 2025. 

Dovbenko, a seasoned entrepreneur, had previously co-launched YallaMarket, an online grocery marketplace, prior to YallaHub. His earlier venture managed to attract $12 million in funding from regional investors. 

He shared that YallaHub intends to secure $5 million in a series A funding round this summer.


World must prioritize resilience over disruption, economic experts warn

Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience.
Updated 23 January 2026
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World must prioritize resilience over disruption, economic experts warn

  • Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years
  • Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience

DAVOS: Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience, as global leaders gathered in Davos on Friday against a backdrop of trade tensions, geopolitical uncertainty and rapid technological change.

Speaking on the final day of the World Economic Forum in Davos, Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years.

“We need to define who ‘we’ are in this so-called new world order,” he said, arguing that many emerging economies had been adapting to a more fragmented global system for decades.

Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience. In energy markets, he pointed out that the focus should remain on balancing supply and demand in a way that incentivized investment without harming the global economy.

“Our role in OPEC is to stabilize the market,” he said.

His remarks were echoed by Saudi Arabia’s Minister of Economy and Planning Faisal Alibrahim, who said that uncertainty had weighed heavily on growth, investment and geopolitical risk, but that reality had proven more resilient.

“The economy has adjusted and continues to move forward,” Alibrahim said.

Alibrahim warned that pragmatism had become scarce, trust increasingly transactional, and collaboration more fragile. “Stability cannot be quickly built or bought,” he said.

Alibrahim called for a shift away from preserving the status quo towards the practical ingredients that made cooperation work, stressing discipline and long-term thinking even when views diverged.

Quoting Saudi Arabia’s founding King Abdulaziz Al-Saud, he added: “Facing challenges requires strength and confidence, there is no virtue in weakness. We cannot sit idle.”

President of the European Central Bank Christine Lagarde stressed the importance of distinguishing meaningful data from headline noise, saying: “Our duty as central bankers is to separate the signal from the noise. The real numbers are growth numbers not nominal ones.”

Managing Director of the IMF Kristalina Georgieva echoed Lagarde’s sentiments, saying that the world had entered a more “shock prone” environment shaped by technology and geopolitics.

Director General of the World Trade Organization Ngozi Okonjo-Iweala said that the global trade systems currently in place were remarkably resilient, pointing out that 72 percent of global trade continued despite disruptions.

She urged governments and businesses, however, to avoid overreacting.

Okonjo Iweala said that a return to the old order was unlikely, but trade would remain essential. Georgieva agreed, saying global trade would continue, albeit in a different form.

Georgieva warned that AI would accelerate economic transformation at an unprecedented speed. The IMF expects 60 percent of jobs to be affected by AI, either enhanced or displaced, with entry-level roles and middle-class workers facing the greatest pressure.

Lagarde warned that without cooperation, capital and data flows would suffer, undermining productivity and growth.

Al-Jadaan said that power dynamics had always shaped global relations, but dialogue remained essential. “The fact that thousands of leaders came here says something,” he said. “Some things cannot be done alone.”

In another session titled Geopolitical Risks Outlook for 2026, former US Democratic representative Jane Harman said that because of AI, the world was safer in some ways but worse off in others.

“I think AI can make the world riskier if it gets in the wrong hands and is used without guardrails to kill all of us. But AI also has enormous promise. AI may be a development tool that moves the third world ahead faster than our world, which has pretty messy politics,” she said.

American economist Eswar Prasad said that currently the world was in a “doom loop.”

Prasad said that the global economy was stuck in a negative-feedback loop and economics, domestic politics and geopolitics were only bringing out the worst in each other.

“Technology could lead to shared prosperity but what we are seeing is much more concentration of economic and financial power within and between countries, potentially making it a destabilizing force,” he said.

Prasad predicted that AI and tech development would impact growing economies the most. But he said that there was uncertainty about whether these developments would create job opportunities and growth in developing countries.

Professor of international political economy at the University of New South Wales in Australia, Elizabeth Thurbon, said that China was driving a Green Energy transition in a way that should be modeled by the rest of the world.

“The Chinese government is using the Green Energy Transition to boost energy security and is manufacturing its own energy to reduce reliance on fossil fuel imports,” she explained.

Thurbon said that China was using this transition to boost economic security, social security and geostrategic security. She viewed this as a huge security-enhancing opportunity and every country had the ability to use the energy transition as a national security multiplier. 

“We are seeing an enormous dynamism across emerging market economies driven by China. This boom loop is being driven by enormous investments in green energy. Two-thirds of global investment flowing into renewable energy is driven largely by China,” she said.

Thurbon said that China was taking an interesting approach to building relationships with countries by putting economic engagement on the forefront of what they had to offer.

“China is doing all it can to ensure economic partnership with emerging economies are productive. It’s important to approach alliances as not just political alliances but investment in economy, future and the flourishment of a state,” she said.

The panel criticized global economic treaties and laws, and expressed the need for immediate reforms in economic governing bodies.

“If you are a developing economy, the rules of the WTO, for example, are not helpful for you to develop. A lot of the rules make it difficult to pursue an economic development agenda. These regulations are not allowing the economies to grow,” Thurbon said.

“Serious reform must be made in international trade agreements, economic bodies and rules and guidelines,” she added.

Prasad echoed this sentiment and said there was a need for national and international reform in global economic institutions.

“These institutions are not working very well so we can reconfigure them or rebuild them from scratch. But unfortunately the task of rebuilding falls into the hands of those who are shredding them,” he said.

WEF attendees were invited to join the Global Collaboration and Growth meeting to be held in Saudi Arabia in April 2026 to continue addressing the complex global challenges and engage in dialogue.