All eyes on Riyadh as Imagine More season kicks off with night of music

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Updated 05 October 2023
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All eyes on Riyadh as Imagine More season kicks off with night of music

  • An estimated 7 million people visited the first Riyadh Season in 2019

RIYADH: The Saudi capital was on Wednesday gearing up for an extraordinary evening of musical entertainment at the opening ceremony of this year’s Riyadh Season.

Taking place under the title Imagine More, the event will be staged near to the extended Boulevard zone and broadcast live with more than 2,760 drones capturing every moment.

Tickets for the ceremony, starting at 7 p.m., were sold out within one hour of going on sale and the lucky holders will be treated to a global parade including more than 1,500 costumed participants performing the traditional folkloric Samri dance.

Shows will include a Harley-Davidson custom bike display, fireworks, and a concert performed by the Cuban-American rapper Pitbull.

An estimated 7 million people visited the first Riyadh Season in 2019 and this year’s festival of activities will offer more than 7,500 events held on an area covering 5.4 million square meters.

Viewers in New York, London, Newcastle, Dubai, Kuwait, and Doha are expected to be among those watching the opening ceremony.

Flying drones shaped the phrase “Welcome to Riyadh Season” in different languages in the sky and Turki Alalshikh, CEO of the General Entertainment Authority and chairman of the Season welcomed the audience on stage.

“Our slogan in the first Riyadh Season was ‘Imagine’ and in this second season our slogan is ‘Imagine More,’ do you believe it now? Of course, you do,” he said.

“As long as we have inspiring leaders that support each Saudi to raise their ambition limits and achieve their dreams… in the end, welcome to Riyadh Season.”

Just before the big event, Reem Abdullah, who works in business development, came with her friends to attend the opening ceremony and expressed her excitement and joy for this year’s season.

“I’m looking forward to the parade, mostly the fireworks. I also heard that there’s going to be Pitbull, really looking forward to that because I know most of his music” she told Arab News.

 

 

“My favourite zone in the season is Winter Wonderland. I love winter festivals, I love the weather, the design, and the décor, it’s really magical,” she added.

Ema Muradavic from Montenegro and her husband Yasin Ghali from Syria came together for the evening and were surprised how organized the event was. 

“It looks like the event is going to be spectacular tonight, and everything is going to be just fine and I hope that the event will measure up with our expectations,” Muradavic told Arab News.

She mentioned that this is her first time to visit Riyadh season “It looks like it’s going to be very fun…it looks awesome.”

As for Ghali, he is most excited about the car shows that will take place in Riyadh this year as he considers himself a lover of speed cars.

“I’m excited to see the McLarens, the Audis and Ferraris in one place,” he said.


Jeddah students get closer look at electric motorsport

Updated 24 January 2026
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Jeddah students get closer look at electric motorsport

  • A PIF-linked initiative highlights technical and engineering careers behind electric racing events

JEDDAH: Students from local and international schools in Jeddah were introduced to STEM-related career pathways in electric motorsport this week, as part of an education program linked to the UIM E1 World Championship held on the Red Sea.

The sessions formed part of Driving Force Presented by the Public Investment Fund, an initiative run by Formula E and its electric racing series partners, to familiarize students aged eight to 18 with science, technology, engineering and mathematics through electric racing and sustainability-focused industries.

The sessions for students formed part of Driving Force Presented by the Public Investment Fund, an initiative run by Formula E and its electric racing series partners. (Supplied)

The programme took place alongside the 2026 E1 Jeddah GP and included workshops, school visits and trackside access designed to show how engineering, data, broadcast technology and event operations function within professional motorsport.

According to organisers, the initiative reached more than 60,000 students globally in 2025, with further expansion planned this year. 

HIGHLIGHTS

• The program took place alongside the 2026 E1 Jeddah GP and included workshops, school visits and trackside access.

• Students learned about E1 races and their technical and environmental dimensions and discussed the engineering and marine aspects of electric boats.

• According to organisers, the initiative reached more than 60,000 students globally in 2025, with further expansion planned this year. 

John Williams, managing director at E1, told Arab News: “The PIF is absolutely vital to everything we do here at the E1. They were crucial initial investment partner since the start of the championship and they continue to support us in a number of ways and more specifically around the Driving Force program.”

The sessions for students formed part of Driving Force Presented by the Public Investment Fund, an initiative run by Formula E and its electric racing series partners. (Supplied)

Elaborating more on the program, he said: “What we are doing is presenting and showing these students the available careers of science, technology, engineering and mathematics, as well as careers in sports, not only pilots but also engineers and mechanics.”

Williams added that the main key to the program was bringing a new generation to the mechanism of sport.

“We are introducing to these exciting new technologies around the race but it could be our technology on the boat or our broadcast products, as well as how to manage the event its self. There are a range of opportunities to show it to the children in addition to enjoying the excitement of the race and meeting the pilots.”

The program’s Jeddah activities began at King Abdulaziz University’s faculty of maritime studies, where students took part in a hands-on workshop focused on STEM careers in the motorsport and sustainability areas conducted by technology experts and famous water pilots such as Dani Clos, Emma Kimilainen and Patricia Pita.

Students learned about E1 races and their technical and environmental dimensions and discussed the engineering and marine aspects of electric boats.

They also enjoyed exclusive behind-the-scenes access at the E1 Jeddah GP, pilot meet-and-greets, and front-row seats to watch the RaceBird boats in action.