Riyadh Season publicity drive shifts into high gear

Riyadh Season begins on Oct. 20 and continues until March. (Supplied)
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Updated 14 October 2021
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Riyadh Season publicity drive shifts into high gear

RIYADH: With just a week to go until the start of Riyadh Season 2021, the publicity drive for the high-profile event kicked into high gear on Wednesday as the media center launched its promotional campaign.

The main work of the center involves providing the local and international media professionals covering the event with support services, including daily information updates and facts and figures about current activities. In addition it will organize press conferences and monitor the global media coverage of Riyadh Season 24 hours a day, seven days a week.

It has also launched a virtual media center where journalists can register for permits to cover events and activities, and download a range of promotional materials — such as background information, photos and videos — that will be updated on daily basis.

Riyadh Season begins on Oct. 20 and continues until March. It features about 7,500 activity days, running concurrently, including more than 100 interactive experiences, 350 theater shows, 10 international exhibitions, more than 24 plays, and 76 concerts.


Saudi aid agency launches food distribution projects in Djibouti and Guinea

Updated 21 February 2026
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Saudi aid agency launches food distribution projects in Djibouti and Guinea

  • Projects to benefit 40,000 individuals across Djibouti and 50,000 in Guinea
  • KSrelief's aid programs have reached a total of 113 countries across four continents

RIYADH: The King Salman Humanitarian Aid and Relief Center (KSrelief) has launched its 2026 food distribution projects in the African republics of Djibouti and Guinea.

The initiatives are part of Saudi Arabia’s broader humanitarian relief efforts to enhance global food security for vulnerable populations, according to statements carried by the Saudi Press Agency (SPA).

In Djibouti, Saudi Ambassador Mutrek Al-Ajaleen and other local officials rolled out the fifth phase of the year’s project. It consists of 6,715 baskets of essential food items designed to support 40,000 individuals across multiple regions of the country.

In Guinea, Saudi Ambassador Dr. Fahad Al-Rashidi led the launch ceremony for a similar initiative. Under this project, 8,400 food baskets will be distributed, benefiting 50,000 people nationwide.

Since its establishment in 2015, KSrelief has served as Saudi Arabia's primary humanitarian arm, making food security one of its largest and most critical operational sectors. According to the center's official statistics, KSrelief has implemented over 1,150 dedicated food security projects at a total cost of more than $2.2 billion.

These specific food distribution initiatives have successfully delivered vital sustenance to vulnerable populations in 86 countries worldwide. Broadening the scope beyond just food security, KSrelief's overall humanitarian and development aid programs have reached a total of 113 countries across four continents.