Saudi Arabia sees rising demand for gluten-free food

Saudi Arabia accounting for 45 percent of gluten-free food market in the Gulf region. (AFP file photo)
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Updated 27 March 2021
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Saudi Arabia sees rising demand for gluten-free food

  • Gluten-free food market in the region is projected to grow more than 9 percent per annum until 2025

RiYADH: The gluten-free food market in the six Gulf Cooperation Council (GCC) countries was worth about $140 million in 2019, with Saudi Arabia accounting for 45 percent of the total, according to a recent study by market research and consulting company TechSci.

Gluten is a protein found in many grains, including wheat, barley and rye. It is common in bakery products, baby food, pasta and ready-meal products. 

Gluten has no essential nutrients and causes harmful conditions such as celiac disease and gluten intolerance. As a result, there has been increased growth in gluten-free food products in the GCC market.

According to the TechSci report, the gluten-free food market in the region is projected to grow more than 9 percent per annum until 2025. The study found that pasta and ready meals held the majority of the market share, at about 57 percent.

In Saudi Arabia, about 0.64 percent of the population suffers from issues related to celiac disease, which is mainly caused by the consumption of gluten. People are becoming more aware of the disease, creating higher demand for gluten-free food products.

Shehim Muhammed, director, LuLu Hypermarket, Saudi Arabia, told Arab News: “The gluten-free category had major sales for Lulu in the specialty category in the year 2020. We have grown around 40 percent on the same in the year 2020. Especially in the bakery category and grocery we are seeing more acceptance from customers.”

“In the year 2021 we are expecting more variety products in this category and 20 percent growth is expected in 2021,” he added.


Saudi Arabia’s automotive market surges amid shifting consumer preferences

Updated 08 June 2024
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Saudi Arabia’s automotive market surges amid shifting consumer preferences

  • Saudi consumer preferences for new vehicles are increasingly aligned with those in Western markets

RIYADH: Saudi Arabia’s automotive market surges ahead, dominating over half of the Gulf Cooperation Council car sales and claiming a spot among the top 20 global markets.

The Kingdom imported 93,300 cars in 2023, marking a significant increase from the previous year’s 66,900, as revealed by Hamoud Al-Harbi, spokesperson for the Zakat, Tax and Customs Authority. This surge brings the total number of cars imported in 2022 and 2023 to 160,000, with major contributors including Japan, India, South Korea, the US, and Thailand.

Despite the positive figures, lingering questions persist: What exactly are the vehicle preferences of consumers in the Kingdom, and what factors influence these preferences? Moreover, what considerations guide buyers when making a purchase decision?

Additionally, what roles do the National Academy of Vehicles and Cars and the Automotive Manufacturers Association play in alignment with Vision 2030?

Driven by preference

Saudi consumers’ vehicle preferences reflect a nuanced interplay between practicality and lifestyle aspirations.

Aly Hefny, show manager at Automechanika Riyadh, a regional trade event for the automotive aftermarket industry underscores a demand for robust vehicles tailored to navigate the nation’s varied terrain and climatic conditions.

“Saudi consumers prioritize comfort, reliability, and status in their vehicle choices, while also incorporating considerations for environmental impact and technological advancement,” Hefny told Arab News.

He further notes the evolving mindset reflected in the growing interest in environmentally conscious options and technological innovations, such as electric and hybrid vehicles.

Furthermore, Karim Henain, partner at Bain & Co., notes that Saudi consumer preferences for new vehicles are increasingly aligned with those in Western markets. There is a growing demand for advanced connectivity, infotainment systems, and driving assistance technologies such as Advanced Driver Assistance Systems, autonomous parking, and 360-degree cameras, driven by the country’s tech-savvy youth. 

There is a growing demand for advanced connectivity, infotainment systems, and driving assistance technologies. (Supplied)

Moreover, according to Matthias Zeigler, managing director of Volkswagen Middle East, consumer preferences in the Kingdom present a distinct perspective compared to other markets.

“While sedans remain present, a clear trend toward SUVs is evident, particularly for larger 7-seater models that align with the strong emphasis on family transportation within the region,” Zeigler told Arab News.

Within Volkswagen, Zeigler revealed that their top-selling models in Saudi Arabia are the Teramont and T-Roc, “both recognized for their comfortable driving experience, spacious interiors, and comprehensive feature sets.”

The managing director highlighted how these attributes resonate strongly with Saudi car buyers, who increasingly prioritize practicality and comfort for extended journeys and family outings.

“The upcoming all-new Tiguan is also expected to perform well in the market due to its continued focus on these core strengths,” Zeigler asserted.

He noted the growing interest in fuel efficiency as petrol prices fluctuate.

“While not currently the primary decision factor, cost of ownership is an aspect we are actively considering in the development of future offerings for the Saudi market,” he explained.

According to Sami Malkawi, managing director of sales at Ford Middle East, customers in the Kingdom have a refined taste when selecting their next vehicle. While luxury sedans, such as the Ford Taurus, have long been popular, there is a noticeable increase in the popularity of small SUVs.

“Brands have responded to the growth in interest in this kind of SUV, which offers practicality, power, interior space, and ease of handling in a smaller package – and buyers are spoilt for choice. In fact, there are currently more than 40 types of small SUVs available in this market,” Malkawi disclosed.

The managing director highlighted that the company recognized the demand and launched the Ford Territory in the region in November 2022.

“Just over a year later, Territory was the Kingdom’s top-selling small SUV and Ford became the fastest-growing brand in the Kingdom. We’re proud to see it come out on top in such a competitive category, which holds the interest of so many consumers and auto brands.”

Navigating purchase factors

A Bain & Co. survey reveals a pronounced focus on running costs, with fuel and maintenance overshadowing other considerations, particularly among the younger demographic. This aligns with global trends, where operational affordability is crucial.

“Interestingly, dealership service quality, highly valued in other markets, ranks lower among Saudi buyers, possibly reflecting different expectations or experiences with after-sales services,” Henain explained. 

The cost of ownership is an aspect we are actively considering in the development of future offerings for the Saudi market.

Matthias Zeigler, managing director of Volkswagen Middle East

For electric vehicle enthusiasts, charging infrastructure emerges as the linchpin, eclipsing concerns over driving range and speed, underscoring the imperative for robust charging networks.

“Our survey further reveals distinct vehicle preferences across age groups; SUVs are preferred by Saudis aged 35 to 65 for their versatility and capacity, while sedans are favored by the 25 to 34 age group for practicality and economy,” he said. Henain added that convertibles, coupes, and hatchbacks are more popular among female Saudis.

Steering industry vision

The National Automotive and Vehicles Academy and the Automotive Manufacturers Association emerge as linchpins in the Kingdom’s automotive narrative. NAVA’s mandate of nurturing skilled talent aligns seamlessly with Vision 2030’s emphasis on human capital, while the AMA advocates for regulatory coherence and industry growth.

Zeigler stresses the pivotal role of collaboration between industry stakeholders and government institutions, propelling Saudi Arabia toward a future of mobility underscored by efficiency and environmental stewardship.

“The NAVA’s focus on nurturing skilled talent aligns perfectly with the industry’s need for a strong future workforce capable of driving innovation, aligning with Vision 2030’s emphasis on human capital,” he pointed out.

On the other hand, he added:“The AMA’s formation as a united industry front presents a valuable opportunity to advocate for streamlined regulations, ensuring fair competition and fostering a more conducive environment for growth.”

These developments position Saudi Arabia to embrace its sustainability goals while delivering top-tier automotive solutions. Henain underscores NAVA’s role in bridging the talent gap and AMA’s efforts in fostering local manufacturing and maintenance capabilities.

“NAVA’s mandate is to address the local talent gap through specialized technical education programs tailored to the EV industry aiming at preparing a skilled workforce to meet the needs of local EV manufacturing,” he said.

Simultaneously, he added, AMA will lead initiatives to raise awareness in local communities about the ambitions of the Saudi automotive sector and the need to build local capabilities in manufacturing and maintenance, all while protecting the interests of the industry’s stakeholders.

Henain emphasized that similar organizations in countries that have developed their automotive sectors have played instrumental roles in ensuring the success of sector build-up.

“I expect those entities to play an equally pivotal role for the Kingdom’s automotive and mobility sector,” he said.

From Ford’s perspective, Malkawi highlighted the company’s close collaboration with Saudi authorities and associations to meet CAFÉ regulations and requirements.

“While I can’t comment directly on the exact role played by these bodies, I can talk about our own commitment to driving high standards in the industry and pushing the boundaries of automotive innovation,” the managing director emphasized.

He justified Ford’s dedication to continuously developing next-gen technologies that enhance vehicle safety, intelligence, and drivability, along with integrating more sustainable practices and cutting-edge advancements that contribute to the overall growth of the automotive sector.

Malkawi concluded by noting, “As the face of Ford in the Kingdom, our valued distributor partners play a critical role in ensuring our customers enjoy an experience that is always improving, which translates into improved loyalty and, ultimately, growth in the automotive sector.”


Saudi Arabia’s Industry 4.0 initiative drives economic diversification

Updated 08 June 2024
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Saudi Arabia’s Industry 4.0 initiative drives economic diversification

  • Kingdom leverages its abundant energy resources for cost-effective, energy-dependent production

RIYADH: Saudi Arabia has embarked on an ambitious journey to embrace the Fourth Industrial Revolution, commonly associated with the period around the late 2000s to the early 2010s.  

Recognizing its transformative potential for economic diversification and societal advancement, the nation unveiled its ambitious Vision 2030 plan on April 25, 2016, highlighting the strategic National Industrial Development and Logistics Program, or NIDLP. 

This initiative aims to cultivate high-growth sectors domestically and foster an open economy receptive to foreign capital infusion. Additionally, it serves as a catalyst for integrating Industry 4.0 technologies across diverse sectors. 

Speaking to Arab News, Harsh Kumar, chief strategy officer and co-founder of Shipsy — a software platform that helps logistics companies and shippers manage their cargoes —explained that Saudi Arabia is well-positioned to become a regional hub for Industry 4.0. The Kingdom leverages its abundant energy resources for cost-effective, energy-dependent production and its strategic geographic location as a crossroads for Asia, Europe, and Africa to develop advanced supply chain infrastructure. 

From investments in the tech sector to fostering an innovation ecosystem, the Kingdom has laid the groundwork for a thriving knowledge-based economy poised for the challenges and opportunities of the digital age.  

As a G20 member, Saudi Arabia actively fosters a progressive environment to nurture entrepreneurship and drive technological advancement. 

The establishment of innovation hubs, startup accelerators, and research institutions creates fertile ground for collaboration and creativity. Initiatives like the Saudi Venture Capital Co., the King Abdullah University of Science and Technology, and the King Abdulaziz City for Science and Technology are fueling the development of cutting-edge applications.  

By fostering a culture of innovation and entrepreneurship, Saudi Arabia empowers its youth and workforce to harness the opportunities presented by the Fourth Industrial Revolution and contribute to its economic prosperity. 

Kumar added that Saudi Arabia can adopt smart manufacturing and supply chain technologies such as AI, predictive intelligence, automation, as well as IoT, and robotics to enhance efficiency and capitalize on growing domestic demand. 

“A supportive policy framework offering incentives, investment in education to cultivate a skilled workforce, and fostering research and development through partnerships with global tech leaders will be crucial,” Kumar said. 

He further noted that international collaborations could import best practices and tailor innovative solutions, setting Saudi Arabia as a leader in the region’s technological transformation and supply chain excellence. 

Assessing the current level of digitalization and technological maturity within Saudi Arabia’s industrial sector, Kumar noted that, according to tech giant Ericsson, the Kingdom has an impressive 98 percent internet penetration among its over 32 million people.  

“The nation is on the cusp of significant transformation. Then, initiatives like the Digital Government Authority and Vision 2030 will fuel smart city projects, enhance digital healthcare, upgrade infrastructure, and help roll out autonomous supply chain technologies,” Kumar said.  

He added that the e-commerce sector is expected to exceed $13 billion by 2025, introducing immense opportunities to enhance end-to-end warehouse and delivery operations using AI. 

“Furthermore, the government has initiated a $1.2 billion program to boost the digital capabilities of 100,000 students by 2030,” he said. Highlighting the specific subsectors within the Saudi industrial landscape leading the adoption of Industry 4.0 technologies, Kumar emphasized that robust and resilient supply chain and logistics networks are critical across manufacturing, trade, retail, and other industries. 

He explained that a nation’s gross domestic product is directly linked to its supply chain performance. Therefore, it is unsurprising that the supply chain industry is expected to embrace advanced technologies like AI, machine learning, as well as IoT, automation, and analytics, along with predictive intelligence and blockchain.  

These technologies are anticipated to reduce costs, drive sustainability, improve customer service, balance demand and supply, control prices of everyday items like groceries, vegetables, and meat, and ultimately enhance Saudi Arabia’s global competitiveness.  

The second edition of the Global Machinery & Equipment Report 2024, released by Bain & Co., reveals significant opportunities for machinery and equipment manufacturers worldwide.  

The study indicates that these manufacturers can achieve immediate and substantial improvements in productivity, with potential gains ranging from 30 to 50 percent. 

This transformation can be accomplished by leveraging AI, lean methodologies, digital advancements, and sustainability innovations, essential components of the envisioned “Factory of the Future.” 

The same report added that many machinery executives increasingly consider AI adoption urgent. According to Bain’s research, 75 percent of executives from the broader advanced manufacturing industry said that adopting emerging technologies such as AI is their top priority in engineering, research, and development. 

Discussing the future path of Saudi Arabia’s industrial sector in the era of Industry 4.0 and the key opportunities, challenges, and uncertainties ahead on this transformative journey, Kumar stated that the Kingdom’s industrial sector is set to evolve through the digitalization and automation of supply chain operations, enhancing efficiency and fostering innovation. 

Saudi Arabia’s commitment to Vision 2030 provides a solid foundation for embracing Industry 4.0, positioning it as a leader in technological advancement in the Middle East.

Harsh Kumar, chief strategy officer and co-founder of Shipsy

“Key opportunities include the development of smart factories, growth in demand for e-commerce, enhanced data integration across the supply chain, and increased global competitiveness through advanced technologies like AI and IoT,” he said.  Kumar anticipates that the Kingdom will witness additional investments in workforce upskilling, cybersecurity risk management, and development policies that safeguard customer information, especially as AI is booming. 

“Overall, Saudi Arabia’s commitment to Vision 2030 provides a solid foundation for embracing Industry 4.0, positioning it as a leader in technological advancement in the Middle East,” he said. 

Commenting on the strides made by Saudi industrial companies in embracing advanced analytics and data-driven decision-making, Kumar said: “We see a rapid transformation occurring when it comes to embracing advanced technologies like AI, ML and automation.” 

He added that businesses are increasingly becoming aware of the benefits these technologies can deliver in terms of productivity, cost savings, risk mitigation, and preparedness for unprecedented events. 

Under Vision 2030, the Saudi government will invest $20 billion in AI by 2030 to develop the country’s digital sector.  

According to a recent report by the professional services firm PwC, the projected economic impact of AI in the Middle East by 2030 is $320 billion, with an estimated $135.2 billion attributed to Saudi Arabia. The analysis also highlights an annual growth rate in AI contribution ranging between 20 percent and 34 percent across the region, with the Kingdom experiencing the second fastest growth. 

Kumar concluded that Saudi Arabia’s ambition to become a global leader in Industry 4.0 technologies and innovation has significant geopolitical and geoeconomic implications.

NEOM leading path to tech, economic prosperity 

Saudi Arabia has witnessed several success stories in its journey to embrace innovation, entrepreneurship, and 4IR, with its $500 billion future city, NEOM, as a prime example.  

The flagship project of Vision 2030 aims to create a futuristic, technologically advanced city in the northwest of Saudi Arabia. It is envisioned as a hub for innovation, sustainability, and economic diversification, leveraging 4IR technologies to drive progress across various sectors.  

The initiative has attracted significant investment and partnerships from global companies and is set to become a model for prospective smart cities.

Ceer driving innovation future  

Announced by Crown Prince Mohammad bin Salman in 2022, Ceer is poised to catalyze a nascent industry and ecosystem, promising an array of innovative vehicles, attracting both international and domestic investments, generating local employment opportunities, and bolstering Saudi Arabia’s GDP.  

In collaboration with Hon Hai Precision Industry Co., or Foxconn, Ceer will spearhead the design, production, and distribution of electric vehicles tailored for consumers across Saudi Arabia and the broader MENA region.  

According to the annual report on Vision 2030, these cars will undergo rigorous testing to meet the highest global standards of quality control and safety.  

Moreover, Ceer will lead the way in infotainment, connectivity, and autonomous driving technologies, leveraging Foxconn’s expertise in developing the vehicles’ electrical architecture and incorporating components sourced from BMW. 

Unlocking the genetic code 

The Saudi Genome Program embarks on a groundbreaking endeavor to build a pioneering database. This initiative aims to map Saudi society’s genetic makeup and transform healthcare by enabling personalized medicine, reducing costs, and enhancing quality of life.  

Initiated in 2018 by Crown Prince Mohammed bin Salman, it epitomizes a distinctive national initiative. It harnesses state-of-the-art genomic technologies to effectively diminish the occurrence of genetic diseases, advance diagnostics, therapy, and prevention strategies.  

As per the Vision 2030 report, the first phase of strategy development was set in motion in 2022, unveiling the ambitious roadmap for SGP 2.0. This transformative vision seeks to establish the Kingdom as a globally recognized leader in genomics through a series of bold yet feasible objectives.

Solar oasis for sustainable thirst 

The Al-Khafji Desalination Plant, celebrated as the world’s largest solar-powered water desalination project, meets the region’s water needs through groundbreaking and sustainable methods.  

Unveiled in 2018, this facility employs progressive technology to convert saltwater into potable water while generating renewable energy for the Kingdom. With a remarkable capacity of producing up to 90,000 cubic meters of clean water daily, it relies on innovative solutions developed by KACST.  

By harnessing solar panels, the plant contributes to Saudi Arabia’s efforts to curtail carbon emissions and embrace a future powered by clean, sustainable energy.

Empowering entrepreneurs 

Misk Innovation, an initiative launched by the Misk Foundation to support and empower young innovators and entrepreneurs in Saudi Arabia, nurtures talent, fosters creativity, and accelerates the development of progressive solutions to address societal challenges and drive economic growth through various programs, competitions, and funding opportunities.  

The initiative has helped launch several successful startups and technology ventures, contributing to the vibrancy of the Saudi innovation ecosystem. 

Revolutionizing Red Sea tourism 

The Red Sea Development Co., responsible for designing one of the world’s most ambitious tourism projects along the Red Sea coast of Saudi Arabia, is building a sustainable luxury tourism destination that leverages 4IR technologies to minimize environmental impact, enhance guest experiences, and drive economic diversification.  

The company is setting new standards for eco-friendly tourism development in the region through advanced design approaches, technology integration, and sustainable practices. 

Quest for global biotech supremacy 

The National Biotechnology Strategy is poised to position Saudi Arabia as a regional and global biotech hub with a far-reaching impact on biomanufacturing and medical innovation.  

According to the 2023 report on Saudi Vision 2030, the strategy marks the beginning of a transformative journey, not only for the Kingdom but also for the global biotechnology landscape. 

It aims to advance Saudi Arabia’s self-sufficiency in vaccines, biomanufacturing, and genomics, unlocking a high-growth sector, fostering innovation, and improving the health and well-being of its citizens.  

Moreover, the country harbors ambitious aspirations to emerge as the premier biotech hub in the MENA region by 2030, further advancing to attain global prominence by 2040. This endeavor is projected to contribute over $34.6 billion to the non-oil sector. 

According to Abdullah Al-Swaha, chairman of the board of directors of the Research, Development, and Innovation Authority, this strategy sets the stage for dynamic prospects to develop and empower Saudi Arabia’s talented researchers, entrepreneurs, and innovators while driving groundbreaking discoveries and propelling the country toward a prosperous future. 

The successes stem from broader initiatives in Saudi Vision 2030, with 87 percent of programs on track or completed, showcasing significant progress. 

Fostering digital technologies and AI in Saudi Industries 

Highlighting the strategies his ministry is embracing to promote the adoption of digital technologies and artificial intelligence in Saudi industries, the spokesman for the Ministry of Industry and Mineral Resources, Jarrah Al-Jarrah, told Arab News that the industrial sector is considered a key driver in developing a prosperous economy.  

Saudi Vision 2030 supports the increase of non-oil exports, attracting foreign investment, stimulating investment in research and innovation, and providing high-quality jobs for the nation’s citizens. 

“In this regard, the Kingdom is working on several fronts to develop strategies and roadmaps related to the industrial sector, aiming to transform the country into a major industrial power. Among these plans is the National Industrial Strategy, which was launched in 2022,” Al-Jarrah said. 

“The strategy has established a comprehensive roadmap to support the industrial development process in the Kingdom at an accelerated pace, in order to build a competitive, resilient, and sustainable industrial economy,” he added.  

Regarding specific undertakings aimed at enhancing research and development in Fourth Industrial Revolution technologies in Saudi Arabia, Al-Jarrah said that his ministry has a set of integrated undertakings supporting research, development, and innovation activities. 

“There is no doubt that modern, strategic, and vital technologies are prioritized in terms of support and empowerment. However, in general, all initiatives aim to promote a culture of innovation within the industrial sector and support all research, development, and innovation activities, whether they involve products, processes, or technologies,” he said. 

Providing examples of successful national 4IR initiatives in Saudi Arabia, Al-Jarrah highlighted that various entities within and beyond the industrial ecosystem offer numerous programs to support the adoption and development of Fourth Industrial Revolution technologies. 

“For example, the Ministry of Industry and Mineral Resources in Saudi Arabia launched the ‘Future Factories’ initiative, aiming to advance 4,000 facilities in Saudi Arabia by adopting best global practices in the 4IR technologies and advanced manufacturing, thereby enhancing production efficiency and offering incentives to participating factories,” he said. 

He added that some of their key ambitions encourage factories to adopt modern manufacturing technologies and support projects focusing on automation, digitization, and energy efficiency. 

As an example, Al-Jarrah mentioned the National Productivity Program offered by the Saudi Authority for Industrial Cities and Technology Zones, known as MODON.  

This initiative, he said, helps small and medium-sized industrial companies achieve high production efficiency through free consulting services, maturity assessments, and operational excellence plans. 

Al-Jarrah explained how the Kingdom has benefited from countries that have made significant progress in this new industrial revolution, highlighting that the country has adopted the Smart Industry Readiness Index methodology, which is used in over 30 countries and endorsed by the World Economic Forum.  

“This has enabled us to measure the average level of smart maturity in factories, identify transformation priorities, and address gaps through the launch of the Future Factories program,” he said.


Fintech Fortis targets Saudi Arabia’s SME sector

Updated 08 June 2024
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Fintech Fortis targets Saudi Arabia’s SME sector

  • Firm outlines goals and long-term vision for its operations in the region

CAIRO: Fintech companies continue to expand in Saudi Arabia, with the nation increasingly becoming a magnet for financial technology. 

UAE-based Fortis is bringing its one-stop point of sale, customer relationship management, order management system, and payments solution to support small and medium-sized enterprises in the Kingdom. 

In an interview with Arab News, Arseny Kosenko, executive vice president of Fortis, outlined the company’s immediate goals and long-term vision for its operations in the region, particularly in Saudi Arabia, where they see substantial growth potential aligned with the Kingdom’s Vision 2030. 

Fortis is strategically launching in the UAE, setting the stage for further expansion into Saudi Arabia and other Middle East and North Africa countries. 

“We aim to successfully launch in the UAE market and create opportunities for expansion into other countries,” said Kosenko.

A strategic Kingdom 

Over the long term, Fortis aims to deeply influence the Saudi market by delivering high-quality products and services tailored to the unique needs of Saudi businesses and consumers. 

“We will be able to assist small businesses in growing in line with the plans and Vision 2030,” Kosenko stated. 

The goal is to enhance the operational capabilities of SMEs, thereby contributing to gross domestic product growth and enhancing the technological perception of the Saudi market. 

Fortis plans to cater extensively to both domestic users and tourists, particularly during significant events like Expo 2030, by improving merchant and customer interactions through their advanced omnichannel solutions. 

For the coming year, Fortis’s objective is to solidify its presence in the UAE and lay a groundwork for potential expansion across the MENA region. 

The company aims to empower businesses to thrive in a digital landscape by enhancing customer engagement and operational efficiency through their comprehensive digital tools. 

SMEs are a crucial segment for us, and how they engage with their clients shapes the evolution of our product.

Arseny Kosenko, EVP of Fortis

In response to specific needs within the Saudi market, Fortis is developing tailored features in their omnichannel platform to comply with local regulations and business practices. 

“Different regions, including Saudi Arabia, may require various features or regulatory considerations for businesses,” explained Kosenko. 

The company plans to adapt its pricing policies, marketing strategies, and partnerships to align with local business environments. 

To comply with Saudi Arabia’s evolving regulations, Fortis is committed to proactive monitoring of regulatory changes, maintaining strong communication with authorities, and ensuring that their team is well-trained in compliance requirements. 

This approach is supported by technology and automation to streamline compliance processes effectively, he explained. 

Through these strategic initiatives, Fortis is setting a course to become a pivotal player in Saudi Arabia’s digital transformation, supporting the Kingdom’s economic diversification efforts and enhancing the competitive edge of local businesses in the global marketplace. 

“Saudi Arabia is actively enhancing SME financing through regulatory support and digital transformation initiatives. This aligns perfectly with Fortis’s mission to empower SMEs with digital tools that enhance their operations and market reach.” 

While specific details about the official launch and local office establishment in Saudi Arabia are still under wraps, Kosenko mentioned that Fortis is focused on building effective partnerships that will simplify and enhance business operations, making them more efficient and improving customer relationships and overall business performance. 

As for the company’s market position, Kosenko highlighted the importance of SMEs, stating, “SMEs are a crucial segment for us, and how they engage with their clients shapes the evolution of our product.” 

Fortis aims to become an indispensable omnichannel platform that bridges the gap between merchants and customers, enhancing interactions and technological experiences for SMEs while also providing value to larger stakeholders like banks and utility companies. 

Regarding industry evolution, Kosenko emphasized the shift from traditional payment terminals to more sophisticated POS systems that support comprehensive business management including transactions, inventory, and customer data. 

“We’re seeing an increase in the adoption of order management systems that facilitate a seamless omnichannel experience for customers,” he said. 

Fortis plans to leverage these trends by continuing to prioritize customer focus and simplifying payment processes, ensuring seamless interactions between sellers and buyers through a user-friendly interface.

Business fundamentals 

Kosenko highlighted the unique hurdles SMEs encounter, stating, “Unfortunately, many SMEs lack the expertise and resources to navigate areas like customer data collection, personalization, and artificial intelligence, putting them at a competitive disadvantage.” 

Positioned at the dynamic crossroads of Europe and Asia, the Middle East is a burgeoning hub for entrepreneurship, with SMEs forming the backbone of the economy. 

“In the UAE, SMEs make up about 94 percent of all companies and employ over 86 percent of the private sector workforce,” Kosenko added, referencing a report by the UAE’s Department of Economic Development. 

Similar growth and opportunities are evident in Saudi Arabia, where initiatives such as Expo 2030 are catalyzing SME expansion, he added. 

 “Our model is software as a service, with clients paying a monthly or annual fee for licenses,” Kosenko explained. This model positions Fortis as a pivotal player in the region’s tech ecosystem, enhancing SME capabilities to manage their operations more efficiently, he added. 

Despite its recent market entry, with operations commencing just three months ago, Fortis is already showing promising revenue growth. 

“It’s premature to discuss profitability at this stage,” said Kosenko, signaling a cautious but optimistic outlook for the company’s financial trajectory. 

The motivation behind Fortis’s inception was clear. “We are focusing on a promising niche in the MENA region, which comprises between 19 and 23 million small businesses,” noted Kosenko. 

He further detailed the key performance indicators that guide Fortis’s strategy in the region: “We focus on active and paying customers, gross profit, lifetime value, and churn.” 

Fortis has successfully raised $20 million in April in investment led by Opportunity Venture, with several tranches allocated throughout 2024. 

Kosenko shared insights into how these funds are poised to propel the company’s expansion plans, particularly in the MENA region. 

He highlighted that while specific expansion plans are still under deliberation, Saudi Arabia is a strong candidate for their growth strategy due to its large market and numerous development projects. 

Regarding future funding, Kosenko expressed satisfaction with the current level of financial support, emphasizing that the focus is on leveraging this investment to accelerate product development and market introduction. 

“Our primary objective is to swiftly bring our innovative solution to market, leveraging the financial support to ensure a successful market entry,” he explained.


Saudi Arabia point of sale spending reaches $14 billion in April

Updated 08 June 2024
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Saudi Arabia point of sale spending reaches $14 billion in April

  • 30 percent of spending totaling SR15.83 billion allocated to beverages, food, restaurants, and cafes

 

RIYADH: Saudi Arabia’s point of sales spending reached around SR53 billion ($14 billion) in April, registering a 3 percent rise compared to the same month last year, latest data revealed.

Figures from the Saudi Central Bank, also known as SAMA, revealed that 30 percent of the POS spending during this period, totaling SR15.83 billion, was allocated to beverages, food, restaurants, and cafes.

Another 12 percent, or SR6.51 billion, was spent on miscellaneous goods and services, including personal care, supplies, maintenance, and cleaning, with this category showing the second-highest growth rate of 22.5 percent.

Although education spending accounted for only 1 percent of POS sales, it experienced the highest growth rate, surging by 53 percent to reach SR500 million during this period.

When compared to March, which coincided with the holy month of Ramadan and saw POS sales reach a record amount of SR59.7 billion, April experienced an 11 percent decline.

This decrease could be attributed to seasonal fluctuations, with families typically increasing their purchases during Ramadan for Iftar meals and engaging in social activities, such as shopping for groceries and gifts in preparation for festive gatherings and Eid celebrations.

According to a report by Best POS in Saudi Arabia, cloud-based POS systems have become essential in the Kingdom’s rapidly evolving business landscape, revolutionizing restaurant operations and enabling brands to achieve new levels of success.

These systems enhance operational efficiency by streamlining order taking, inventory management, and billing, while also improving customer service through quick order processing and efficient management of table reservations.

The real-time data analysis capabilities of cloud-based POS systems provide valuable insights into sales trends and inventory levels, empowering restaurants to make informed decisions and optimize their offerings, according to the report.

Additionally, integrated payment solutions enhance convenience for customers, and robust data security ensures protection against unauthorized access. Cloud-based POS systems also offer scalability, flexibility, and seamless integration with other business applications, helping restaurants adapt to market dynamics and maintain a competitive edge.

As Saudi Arabia embraces digital transformation, these systems are pivotal for restaurants aiming to unlock their full potential and secure a prosperous future, the report added.

In another report, Best POS in Saudi Arabia shed light on the evolution of the Kingdom’s Food & Beverage industry, noting its rapid transformation driven by emerging consumer trends.

Health and wellness have emerged as key priorities, fueling demand for organic, plant-based, and dietary-specific options like gluten-free and vegan choices.

Simultaneously, technology integration is reshaping the industry landscape, with online food delivery platforms, digital menus, self-service kiosks, and mobile applications enhancing operational efficiency.

The report also highlights the emergence of fusion cuisine, blending traditional Saudi flavors with international influences to create innovative dishes.

Sustainability is gaining traction, evidenced by initiatives to reduce food waste, adopt eco-friendly packaging, and support local producers. Moreover, interactive dining experiences are in high demand, offering immersive environments, live cooking stations, and themed events for memorable dining experiences.

Additionally, there is a growing appreciation for specialty coffee culture, underscoring the industry’s commitment to innovation, diversity, and delivering exceptional culinary experiences. These trends collectively signify the industry’s forward-thinking approach and its role in shaping the future of dining in Saudi Arabia.

Based on SAMA data, Riyadh led in POS sales distribution with 32 percent, reaching about SR17 billion, followed by Jeddah, which accounted for 14 percent, totaling SR7.7 billion.

Due to its status as the capital and largest city of Saudi Arabia, serving as a major economic hub, Riyadh hosts a significant concentration of businesses, government offices, and retail establishments, attracting a large population and high consumer spending. Additionally, Riyadh’s diverse and affluent population contributes to robust retail activity, making it a leading city in POS sales.


Saudi Arabia prices Aramco stock at $7.27 in $11.2bn share sale

Updated 07 June 2024
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Saudi Arabia prices Aramco stock at $7.27 in $11.2bn share sale

RIYADH: Saudi Arabia is set to raise over $11.2 billion by selling shares in oil giant Aramco to fund its spending plans, after pricing its stock at SR27.25 ($7.27), the company announced.

In a press release, Aramco said that the secondary public offering of 1.545 billion shares, representing approximately 0.64 percent of the company’s issued shares. The final offer price for both institutional and retail investors was set at SR27.25 per share, based on the book-building process results.

The company stated that all shares offered to retail investors would be allocated with a minimum of 10 shares per subscriber, with the remaining shares distributed on a pro-rata basis at an average allocation factor of about 25.13 percent.

The retail offering was fully subscribed, attracting 1,331,915 subscribers. Consequently, 10 percent of the offer shares, excluding shares issued pursuant to the over-allotment option, will be allocated to retail investors, with the remaining 90 percent going to institutional investors, it added.

To cover short positions resulting from any over-allotments, the government has granted the stabilizing manager a “greenshoe” option, allowing the purchase of up to 10 percent of the offer shares at the final offer price. 

The company added that this over-allotment option is exercisable in whole or in part until 30 calendar days after trading of the offer shares on the Saudi Exchange begins, expected on June 9, and will cease on July 9.

If the over-allotment option is fully exercised, the offering will comprise approximately 0.70 percent of the company’s issued shares.

Aramco aims to strengthen its global position by maintaining its oil production, expanding its gas production capacity, and integrating its upstream and downstream operations to secure demand for its crude oil. 

The company said it is enhancing the resilience and strategic integration of its refining and chemicals portfolios to capture more value across the hydrocarbon value chain and improve the balance of its fuels and chemicals production.