The Egyptian entrepreneurs improving young lives through the power of art

Farah El-Masry and Yasmin Khamis founded the Doodle Factory to help vulnerable children through their drawings. (Supplied)
Updated 20 September 2019

The Egyptian entrepreneurs improving young lives through the power of art

  • The Doodle Factory, founded by Yasmin Khamis and Farah ElMasry, empowers vulnerable children through their personal drawings
  • The Doodle Factory was launched as a for-profit social enterprise in 2017 with personal funds

CAIRO: Two young women are using the power of art to improve the lives of young people in Cairo.

The Doodle Factory, founded by Yasmin Khamis and Farah El-Masry, is an Egyptian brand that collaborates with different stakeholders to help vulnerable children through their personal drawings.

It uses children’s designs to decorate everyday lifestyle products for consumers, such as handbags, pencil cases and place mats. Proceeds from product sales go to funding the medical, educational and sheltering needs of children in communities identified by partner NGOs.

Khamis, 27, and El-Masry, 26, both have backgrounds working for Egyptian NGOs. However, the two Egyptian nationals decided to launch their business idea independently to “bring beauty back to community,” said Khamis.

The Doodle Factory was launched as a for-profit social enterprise in 2017 with personal funds. The venture —  aimed at 18- to 35-year-old female consumers —  has gone on to sell around 20,000 products a year all over Egypt.

The pair work with a network of local NGOs to select welfare projects that target children’s health, education and shelter needs.




Doodle Factory helpS vulnerable children through their drawings. (Supplied)

First, they visit a hospital or school where they hold an art session, providing children with coloring pens and paper.

The Doodle Factory then takes the children’s drawings and passes them through a design process.

“We extract the elements, create the design and put it on the products we sell. A percentage of the sales goes to the children who completed the original drawing. It depends on the collection,” said Khamis.

Each collection goes toward a mission, such as helping to build a school, paying for a child’s heart operation or providing clean water to homes.

“When a child draws and then gets clean water in their house in a rural area, they are not just helping themselves, they are also helping their family and the community. We try to make the process as simple as possible, but the impact is huge for them,” Khamis said.

There will be a lot of small failures, but they will end up making a larger learning curve 

“For me, it’s about creating a brand and an organization that really helps the children it promises to help. Our purpose is to create designs and products using children’s creativity and playfulness to pay for a better life for them.”

Today, the Doodle Factory has five employees and has broken even. Khamis advises aspiring business owners to “get their numbers straight” from the start, “especially if it’s a field that you’re not an expert in.”

She also warns entrepreneurs to expect “lots of daily ups and downs.”

“There will be a lot of small failures, but they will end up making a larger learning curve,” Khamis said.

“If you have a purpose and great idea, it’s important just to get going —  that’s the important thing. But along the way, entrepreneurs need to have the commitment and the responsibility to keep going with the project on its bad and good days.

“Right now, in the day-to-day business, we’re doing much better than we were a long time ago,” she says.

For Khamis, the key is to achieve the right balance. “It’s a business that needs to make a profit because without the profit, we wouldn’t exist,” she said. “But definitely, the impact is as important as making a profit.”

 

This report is being published by Arab News as a partner of the Middle East Exchange, which was launched by the Mohammed bin Rashid Al Maktoum Global Initiatives and the Bill and Melinda Gates Foundation to reflect the vision of the UAE prime minister and ruler of Dubai to explore the possibility of changing the status of the Arab region.

 


UN tries to salvage Libya talks after Tripoli govt withdraws

Updated 44 min 1 sec ago

UN tries to salvage Libya talks after Tripoli govt withdraws

  • Salame was trying to convince the Tripoli delegation to stay in Geneva and resume indirect talks

GENEVA/CAIRO: The UN tried to salvage talks over a cease-fire for Libya on Wednesday after the government based in Tripoli said it was pulling out after a single day to protest against the shelling of the capital’s port.

Talks began on Tuesday in Geneva between the internationally recognized Tripoli government and its main rivals, the eastern-based Libya National Army (LNA), which has been trying to take the capital.

Late on Tuesday, the government said it would suspend its participation after the LNA shelled Tripoli port in the latest of several strategic plays by troops loyal to eastern commander Khalifa Haftar that have coincided with attempts to ease tensions.

Delegations in Geneva

UN Libya envoy Ghassan Salame was trying to convince the Tripoli delegation to stay in Geneva and resume indirect talks, a source close to the talks said and the UN confirmed.

“Delegations are still here (in Geneva) and Dr. Salame has a meeting today with the head of the GNA delegation,” said Jean El-Alam, spokesman for the UN Libya mission, referring to the Tripoli-based Government of National Accord. 

“The mission leadership is in contact with the GNA in Tripoli and member states to keep the momentum going.”

In a separate statement, the UN mission said it was “expressing its strong and renewed condemnation of the bombing of Tripoli’s seaport yesterday by the Libyan National Army.” 

There was no immediate comment from either side. 

Russian Defense Minister Sergei Shoigu met with Haftar and they discussed to resolve the conflict in the north African state, the ministry said in a statement.

They agreed a political settlement is the only option for Libya, according to RIA news agency.

Shoigu and Haftar also discussed “the important role of talks” held in Moscow in January as well as “the need to fulfil” terms agreed at an international summit in Berlin later last month, Moscow said.

Russian Foreign Minister Sergei Lavrov said on Wednesday that outside players should push both sides in Libya to sit down for peace talks.

“All those who in one way or another influence political or other forces in Libya should stimulate them to sit down for talks. The first steps in this direction were taken but now additional difficulties are coming up again,” Lavrov said while meeting his Jordanian counterpart Ayman Safadi in Moscow, RIA Novosti news agency reported.

Nearly nine years after rebel fighters backed by NATO airstrikes overthrew Muammar Qaddafi, Libya still has no central authority. The streets are controlled by armed groups, with rival governments based in Tripoli and the east.

HIGHLIGHTS

• Russian Defense Minister Sergei Shoigu met with Haftar and they agreed a political settlement is the only option for Libya, according to RIA news agency.

• Since the LNA marched on Tripoli nearly a year ago, fighting has displaced 150,000 people.

Since the LNA marched on Tripoli nearly a year ago, fighting has displaced 150,000 people. Both sides have support from an array of foreign governments, with Turkey supporting the Tripoli government.

The Geneva meetings have so far been held in different rooms, with Salame shuttling between the parties. Another round of talks is scheduled next week in Geneva.

The latest attack is part of an emerging pattern amounting to an apparent power play by the commander.

Haftar’s forces last month shut down Libya’s main oil ports as European and Arab powers and the US were meeting with his supporters in Berlin aimed at halting the campaign to capture the capital. 

In 2019, eastern military forces moved to western Libya just as UN Secretary-General Antonio Guterres arrived.

The LNA initially said its strikes on Tuesday had targeted a Turkish vessel bringing weapons. It later said it had hit an arms depot.

The port is the main entry gate for wheat, fuel and other imports for Tripoli and has also been used by Turkey to send military trucks and other equipment to its government allies.

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