Columnist
Almohanad Almarwai
Almohanad Almarwai is an entrepreneur, business consultant, and co-founder and CEO of Pure Coffee Group, with ventures spanning the coffee value chain across the Middle East.
Latest published
Is ‘sustainable’ coffee really sustainable?
For many coffee consumers, the word sustainable has become a reassuring promise. Bags of coffee display logos, certifications, and claims about environmental responsibility, ethical sourcing, and support for farming communities.
June 20, 2026
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