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WPP Media’s MENA CEO on multinational group’s AI-centric approach

  • Amer El Hajj says rebrand from GroupM to WPP Media represents ‘fundamental shift’ into ‘fully integrated, AI-powered media company’
  • ‘We’re in the AI era where media is everywhere and in everything’
By Zaira Lakhpatwala ·

‘Offensive’ Muslim fintech ads banned in UK for showing burning banknotes

By Arab News ·

Saudi creative and media industry on trajectory of continued expansion, says GroupM MENA boss

By Zaira Lakhpatwala ·

‘Vision 2030 has set a blueprint for the future of the Kingdom,’ says TBWA\RAAD’s Saudi MD

By Zaira Lakhpatwala ·

Advertising network MCN launches influencer practice in Mideast

By Zaira Lakhpatwala ·

TikTok launches awards scheme for best ad campaigns on the platform in Middle East

By Arab News ·
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New deal allows 1,600 taxis to carry advertising in Saudi Arabia

By Arab News ·

Riyadh awards billboard operation contracts worth $4.26bn 

By ARAB NEWS  ·

AlArabia and Saudi AI consortium win Remat Al-Riyadh’s billboard project

By Arab News ·

EU says Google abused dominant positions in online ads, face digital ad business break up

By AFP ·

Google launches AI-powered advertiser features in push for automation

By Reuters ·

Google’s flagship Marketing Live event comes to Saudi Arabia for first time

By Arab News ·

Investment opportunities for new advertising formats in Riyadh

By Arab News ·

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