LONDON: Alphabet’s Google said on Wednesday it is launching two new artificial intelligence-powered features for advertisers that will automatically find the best ad placements for brands across the tech company’s services.
AI has dominated the tech industry in recent months as Google and other companies have developed novel chatbots that can respond to users in open-ended conversations. AI is also being increasingly deployed to serve advertisers, who contribute to the companies’ revenue.
While Google has previously introduced AI tools for advertisers, it is now using the technology to help brands achieve more specific goals for their ads.
One of the new features called Demand Gen will use AI to place an advertiser’s photo and video ads across several products such as Gmail, the YouTube feed and Shorts, which is YouTube’s competitor to popular short-form video app TikTok.
AI will remove the need for advertisers to think about where they should place their ads, and the technology will focus on finding placements that are “shiny, visual and immersive,” said Vidhya Srinivasan, Google vice president and general manager of advertising.
The second new feature will use AI to find the best ad placements with the goal of maximizing views of a brand’s video ads, Google said.
Early testing shows that brands received on average 40 percent more video views with the new tool, Srinivasan said.
By using AI to remove some of the “grunt work” for advertisers, brands will be able to focus more on their marketing strategy and storytelling, she added.
Google launches AI-powered advertiser features in push for automation
https://arab.news/98vjd
Google launches AI-powered advertiser features in push for automation
- New features will automatically find the best ad placements for brands across Google’s products
Arab News wins 7 prizes at European Newspaper Awards, led by 50th anniversary coverage
- Anniversary special coverage and film won four Awards of Excellence across multiple categories
LONDON: Arab News won seven prizes at the 27th European Newspaper Awards — four for its 50th anniversary coverage and three for other projects — bringing its total to 160 awards since the 2018 relaunch.
The anniversary coverage earned an Award of Excellence in “Supplement for special occasions and anniversary editions,” plus wins in “Multimedia storytelling” for its special web section and two in “Film” and “Animated films” for its documentary.
Additional honors went to the “Spotlight — 2024 in Review” and “Opinion — 2024” print series in the “Sectional front pages nationwide newspaper” category, and a “Visualization” prize for an image from “Opinion — 2024.”
Launched in 1999 by organizer Norbert Kupper, the awards celebrate print and digital innovation. This year’s contest drew newspapers from 22 countries and more than 3,000 entries across 20 categories, despite fewer print submissions due to rising editorial collaborations.
“It’s testament to the skill, versatility and collaboration between the creative and editorial teams at Arab News that the seven awards at this year’s ENAs spanned print, digital and film categories,” commented Omar Nashashibi, head of creative design at Arab News. “These wouldn’t be possible without the world-class contributors we partner with, and the leadership, vision and support of Editor-In-Chief Faisal J. Abbas.”
Creative Director Simon Khalil called the film wins especially meaningful. “This recognition means a great deal because this film was never just about marking an anniversary, it was about capturing a defining moment in the evolution of Arab News and the region it represents.
“Telling the story, and drama of the 2018 relaunch, the digital transformation, and the courage to become ‘The Voice of a Changing Region’ was both a responsibility and a privilege.”
Past highlights include the “King Charles III Coronation” special coverage, “Kingdom vs. Captagon” investigation and FIFA Qatar World Cup 2022 special edition.
See more award-winning projects at arabnews.com/greatesthits.
