Entertainment sector to benefit from Saudi Chambers deal with MENA Leisure and Attractions Council

The deal aims to connect buyers and suppliers in the industry through events and gatherings and provide ongoing education and training. Shutterstock.
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Updated 21 August 2024
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Entertainment sector to benefit from Saudi Chambers deal with MENA Leisure and Attractions Council

RIYADH: A cooperation agreement has been signed between a Saudi business group and a regional entertainment body to develop the industry in the Kingdom and across the Gulf.

Inked between the Federation of Saudi Chambers of Commerce and the Middle East and North Africa Leisure and Attractions Council, the deal aims to connect buyers and suppliers in the industry through events and gatherings and provide ongoing education and training.

The federation explained on its X account that the agreement aims to promote safe practices, regional development, professional growth, and commercial success in the sector.

The signing comes as Saudi Arabia’s cultural landscape is being expanded as part of the Kingdom’s Vision 2030 economic diversification strategy, with the entertainment sector earmarked to contribute $23 billion – 3 percent – to gross domestic product by the end of the decade.

Key entertainment services, including licenses for facilities and talent and crowd management certifications, can now be accessed on Saudi Arabia’s new digital platform, launched by the General Entertainment Authority earlier in August.

The initiative is available through the Saudi Business Center’s digital platform and aims to streamline processes for entrepreneurs and companies, boosting business activity and investment in the sector.

The first phase, which started on August 11, targets essential services designed to help businesses operate efficiently and adjust to the Kingdom’s evolving entertainment sector.

The London-based global publishing, research, and consulting firm Oxford Business Group projects that the Saudi entertainment and amusement market will be valued at roughly $2.55 billion by 2024 and is expected to grow to $4.20 billion by 2029, representing a compound annual growth rate of 10.44 percent.

By 2030, the broader entertainment sector is projected to grow to approximately $1.17 billion, reflecting an annual increase of 47.65 percent.

This growth is fueled by a surge in projects in the sector, such as the Qiddiya entertainment city in Riyadh.


UNCTAD, Social Development Bank launch fellowship to power Saudi entrepreneurs

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UNCTAD, Social Development Bank launch fellowship to power Saudi entrepreneurs

RIYADH: The Social Development Bank has signed a memorandum of understanding with UN Trade and Development to launch the “Empretec Saudi Fellowship,” a new initiative aimed at equipping high-potential Saudi entrepreneurs with advanced training and tools to scale their ventures.

The agreement was signed on the sidelines of the second edition of the DeveGo 2025 forum, held on Dec. 21–22 at the King Abdulaziz International Conference Center in Riyadh. The event brought together entrepreneurs, policymakers, and representatives from regional and international organizations, alongside public and private sector leaders.

Featuring more than 150 exhibitors, 85 speakers, and 45 workshops, the forum focused on sharing local and global best practices and strengthening the Kingdom’s entrepreneurial ecosystem.

The Empretec Saudi Fellowship is part of UNCTAD’s flagship capacity-building program to promote entrepreneurship and support micro, small, and medium-sized enterprises and startups. Active in more than 40 countries, the program seeks to develop personal entrepreneurial behaviors through intensive training, access to international experts, and technical tools that help transform promising ideas into scalable, high-impact businesses.

Rebeca Grynspan, UNCTAD secretary-general, said Saudi Arabia offers fertile ground for entrepreneurial growth.

“Saudi Arabia has a wonderful platform to bring everybody up, and the entrepreneurs here are so eager. They have ideas, creativity, and energy,” she told Arab News. “If they come through our program with the Social Development Bank, which does a wonderful job, they will be more successful — because that’s what we want.”

In his opening remarks, Saudi Minister of Human Resources and Social Development Ahmed Al-Rajhi, who also chairs the SDB board, highlighted the rapid evolution of the Kingdom’s startup landscape.

“The Kingdom is witnessing a qualitative transformation in the entrepreneurship and freelance ecosystem, enabling young men and women to enter new promising sectors such as artificial intelligence, renewable energy, advanced technologies, and venture capital,” he said. “This provides broader opportunities to contribute to innovation, expansion, and global competitiveness.”

During a tour of the exhibition alongside Al-Rajhi, Grynspan met a wide range of small and medium-sized businesses and handicraft makers, praising the depth of local talent. She noted that participants spanned the full spectrum of enterprises — from early-stage ventures to more established and sophisticated companies — reflecting a rich diversity of experience.

Al-Rajhi said the Social Development Bank invests more than SR8 billion annually to support enterprises and entrepreneurs, helping raise employment in bank-financed businesses from about 12,000 in 2021 to more than 140,000 in 2025.

Beyond financing, the bank runs several non-financial programs, including the Jada 30 business communities, which have incubated more than 4,300 enterprises across 13 cities, and the Dulani Business Center, which has delivered over 67,000 consultations benefiting more than 150,000 male and female entrepreneurs.

Speaking on the broader economic outlook, Grynspan added: “This is a wonderful place to come. Now is an economy that is thriving, is a population that is hopeful. And you have these young, talented people that are only waiting for an opportunity to make it happen for everybody.”

During the forum, the bank also signed multiple cooperation agreements spanning key sectors such as finance, education, energy, healthcare, heritage, the nonprofit sector, and freelance work. The partnerships align with SDB’s strategy to build an integrated system of financial and non-financial empowerment tailored to the needs of entrepreneurs, startups, and micro-enterprises.