Grenlit Studios to ‘reposition’ Pakistan’s brand image with Shark Tank business reality show

This handout illustration shows title image of Pakistani business reality television series, Shark Tank, scheduled for the launch later this year, according to makers. (Photo: Shark Tank Pakistan)
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Updated 10 July 2024
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Grenlit Studios to ‘reposition’ Pakistan’s brand image with Shark Tank business reality show

  • Registrations for the first season opened earlier this week
  • The show is expected to air on Green Entertainment by Nov

KARACHI: Pakistan’s Grenlit Studios has acquired the rights for Shark Tank and plans to launch it later this year, a Grenlit Studios co-founder said on Tuesday, aiming to “reposition” the country’s brand image through the business reality television series.
Launched in 2009 on American Broadcasting Company (ABC) network, Shark Tank provides a platform to budding entrepreneurs to present their unique business ideas to a panel of venture capitalists, known as sharks on the show, and secure investments from them.
In 2021, India got the rights for the show and launched it in Hindi language on Sony Entertainment Television. Grenlit Studios announced in Feb it had acquired the rights for the internationally acclaimed show in Pakistan that is set to launch later this year.

Usman Malik, co-founder and chief executive officer (CEO) of Grenlit Studios, said it all started two years ago and what really initiated the process was Shark Tank India’s success.
“This is exactly what people [in Pakistan] need right now. Jobs will be created only when businesses will launch and it is micro-SMEs (small-medium enterprises), SMEs that will create jobs,” he told Arab News.
“Large-scale businesses are not being set up because the cost of capital is very high. The only problem with Pakistan is that of positioning and the primary goal of Shark Tank is to reposition Pakistan’s brand image.”
Malik, a content licensing specialist with insights in international media acquisitions and investor portfolio services, said he initially thought the show would not work in Pakistan, but the way Shark Tank India was received in the region, it made him give it a shot. 
“We had full freedom to localize the show as per our needs. Shark Tank Pakistan will primarily be in Urdu language and the logo is a reflection of it,” he revealed.
“You will see a lot of localization in the set design too. Nothing will be scripted in the show. The sharks wouldn’t know who is going to appear in front of them. We’ll just be training the sharks on how to execute the show.”

A total of seven sharks, or judges, have been selected for the first season of Shark Tank Pakistan and the criteria for selection is based on multiple elements, according to the Grenlit Studios CEO.
The sharks include Faisal Aftab, who specializes in technology and venture investment; Rabeel Warraich, a tech industry veteran driving innovation with strategic investments; Aleena Nadeem, a fintech pioneer with a passion for education; Romanna Dada, who has 20 years of experience as an investor and founder; Junaid Iqbal, former MD careem in Pakistan and Saudi Arabia; Karim Teli, MD IGLOO ice cream; and Usman Bashir, retail and gas station veteran.
“It looks like a business show but 80 percent is entertainment,” Malik said. “And that’s the reason behind the success of the show.”
Warraich, who has been tied to the initiative for over six months and has contributed to the concept too, said the show would benefit Pakistan’s budding startup ecosystem.
“If you just look at it from an entertainment perspective, new content is coming up from a franchise that has been successful globally,” he told Arab News. “The show will not only create awareness but also provide new avenues for funding and hope to young people who wish to become successful entrepreneurs.”
Asked about criticism over the absence of mainstream industrialists from the show, Warraich said their “appeal to the youth” was different from that of the sharks who had been taken on board.
“Our involvement with the ecosystem has been closer. The idea is to promote the notion that it’s the youth that’s going to change the fate of Pakistan. The established businessmen are sitting on top of huge empires. They might not have the time and inclination to be on a show like this. It may not be suited to them,” he said.
“We are not getting any money here. In fact, we are investing our money. Our motivation to come on board is clear. Our objective is to make this show a success so that it benefits all parties involved.”
The criteria for the selection of sharks included people who were successful in their career, particularly in the world of startups, inspirational figures, had screen presence and delivery as entertainment is the main component of the show, according to Warraich. Above all, it’s the capacity to invest which implies the net worth of each shark.
Registrations for the first season opened earlier this week and will run through the next two months. The show is expected to be shot in Karachi in September and air in November on Pakistani TV channel, Green Entertainment.
“The response [on registrations] is immense. We are open to carrying the show for as long as we can but it depends on the success of season one,” Malik said. “I hope to produce at least three seasons.”


Pakistan secures $1.2 billion as IMF clears reviews, flags gains on stability and reforms

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Pakistan secures $1.2 billion as IMF clears reviews, flags gains on stability and reforms

  • IMF praises Pakistan’s policy implementation despite challenging global environment and climate-driven shocks
  • The Executive Board urges faster energy, SOE and governance reforms for macroeconomic and fiscal sustainability

KARACHI: The International Monetary Fund (IMF) approved Pakistan’s second review under its Extended Fund Facility (EFF) and the first review of its Resilience and Sustainability Facility (RSF), said a statement on Tuesday, unlocking about $1.2 billion in new financing while praising the country’s progress in stabilizing the economy despite recent floods.

The decision taken by the IMF Executive Board allows Islamabad to draw $1 billion under the EFF and $200 million under the RSF, bringing total disbursements under both arrangements to about $3.3 billion. The Fund said Pakistan’s policy implementation had improved financing conditions, strengthened reserves and preserved stability even as the country faced a challenging global environment and climate-driven shocks.

Under the 37-month EFF, approved last year in September, the IMF noted strong fiscal performance, including a primary surplus of 1.3 percent of GDP, a rebound in gross reserves to $14.5 billion by end-FY25 from $9.4 billion a year earlier and progress on rebuilding confidence. It noted a surge in inflation due to flood-related food price spikes but said it was expected to ease.

“Pakistan’s reform implementation under the EFF arrangement has helped preserve macroeconomic stability in the face of several recent shocks,” IMF Deputy Managing Director Nigel Clarke said. “Real GDP growth has accelerated, inflation expectations have remained anchored, and fiscal and external imbalances have continued to moderate.”

Clarke said Islamabad’s commitment to meeting its FY26 primary balance target while also addressing urgent post-flood relief signaled strong fiscal intent. He urged continued tax policy simplification and base broadening to build space for climate resilience, social protection and public investment.

The IMF official maintained a tight monetary stance should be continued to keep inflation within the State Bank Pakistan’s target range, while allowing exchange-rate flexibility and deepening the interbank market.

Additionally, he said financial regulation enforcement and capital market development were essential for a resilient financial sector.

The IMF also flagged energy sector reforms as “critical to safeguarding viability,” noting that timely tariff adjustments had helped curb circular debt but that Pakistan must now focus on reducing electricity production and distribution costs and addressing operational inefficiencies in both the power and gas sectors.

The statement also welcomed the publication of Pakistan’s Governance and Corruption Diagnostic report, a detailed IMF-supported assessment that maps out where government systems are vulnerable to inefficiency or misuse and recommends reforms to improve transparency, accountability and service delivery.

Further priorities include the privatization of state-owned enterprises and strengthening economic data quality.
Clarke said reducing Pakistan’s climate vulnerability was vital for long-term stability, referring to the RSF, a financing tool that provides long-term, low-cost loans to help countries address climate risks.

“The RSF arrangement is supporting efforts to strengthen natural disaster response and financing coordination, improve the use of scarce water resources, raise climate considerations in project selection and budgeting, and improve the information on climate-related risks in financing decisions,” he said.

Pakistan faced a prolonged economic crisis in recent years before it began implementing stringent IMF-recommended reforms, which have driven a gradual improvement in macroeconomic indicators over the past two years.

The country also remains one of the world’s most climate-vulnerable nations despite contributing less than one percent of global greenhouse-gas emissions.

It has endured a series of extreme weather events in recent years, most notably the 2022 super-floods that submerged one-third of the country, displaced millions and caused an estimated $30 billion in losses.

This year’s floods killed over 1,000 people and caused at least $2.9 billion in damage to agriculture and infrastructure, underscoring the scale of climate pressures facing the economy.

Economic experts told Arab News a day earlier that the Fund’s disbursements under the two loan programs would support the cash-strapped nation, which has relied heavily on financing from bilateral partners such as Saudi Arabia, China and the United Arab Emirates, as well as multilateral lenders.

“It obviously will help strengthen the external sector, the balance of payments,” said Samiullah Tariq, group head of research at Pakistan Kuwait Investment Company.

Another analyst, Shankar Talreja, head of research at Karachi-based Topline Securities, said the move was likely to send a positive signal to domestic and international investors about the government’s commitment to its reform agenda.

“This will help strengthen reserves and will eventually help a rating upgrade going forward,” he said.