REVIEW: ‘Survivor’ meets workplace horror in Sam Raimi’s deliciously funny ‘Send Help’

Rachel McAdams in 'Send Help.' (Supplied)
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Updated 30 January 2026
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REVIEW: ‘Survivor’ meets workplace horror in Sam Raimi’s deliciously funny ‘Send Help’

DUBAI: Sam Raimi’s survival horror comedy “Send Help” finds the visionary director in fine form. Rachel McAdams and Dylan O’Brien star as beleaguered employee and passive-aggressive new boss respectively in a film that’s irreverent, camp and gruesomely gory — all trademarks of Raimi’s masterful touch.

The premise is simple. Two colleagues — Adams’ Linda Liddle has been passed over for her long-overdue promotion, while O’Brien’s tyrant nepo baby Bradley Preston has just been named CEO.  On a work trip, the two of them survive a devastating plane crash and wash up on a deserted island.

Few things are more terrifying — or more darkly comedic — than being helplessly dependent on someone you actively despise. Raimi milks this premise for every drop, staging set pieces that swing between slapstick and genuine tension, often within the same scene.

Between vomit gags and horrific physical violence, Raimi expertly shifts the scales of power between the two characters. There’s no time to relax or anticipate next moves.

McAdams is the film’s undeniable draw with her genre-defining turn as a disgruntled employee with an axe to grind. There’s a scene midway through when she chances on a waterfall and begins to find her confidence again. That shift from bumbling strategy planner to stunning island girl would have felt unearned in less professional hands.

O’Brien more than holds his own too, with a performance that’s reactive in the best way, shifting from lazy smugness to unsettling desperation as the power dynamic shifts.

Visually, “Send Help” is classic Raimi: exaggerated angles, kinetic camera work and smartly utilized gore.

What makes “Send Help” such a satisfying watch is its steadfast commitment to its own weirdness and a director confident enough to push every element but know exactly where to draw the line. Subjects including class, gender roles and power dynamics are handled with tightrope precision and a lightness of touch such that the film never feels preachy. It’s all deliciously unhinged and strikingly original. If you don’t have any weekend plans yet, this should make your list.


Malika El-Maslouhi ushers in spring in Maje

Updated 22 February 2026
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Malika El-Maslouhi ushers in spring in Maje

DUBAI: Moroccan Italian model Malika El-Maslouhi is the embodiment of relaxed in Parisian label Maje’s Spring-Summer 2026 campaign.

The model took to Instagram to share shots from the campaign. Set against a minimalist concrete backdrop, El-Maslouhi is seen wearing a green and white striped knit cardigan paired with wide-leg, speckled denim and chunky black boots, creating a chic contrast between casual comfort and fashion-forward styling. The oversized brown leather bag slung under her arm adds a touch of understated luxury.

She captioned the post, “Spring renaissance.”

Meanwhile, El-Maslouhi ended 2025 on a strong note with a holiday campaign for the French luxury label Guerlain.

In a photo shared on the brand’s Instagram page, the 27-year-old model, who has become a favorite on international runways, wore the limited-edition Rouge G lipstick from Guerlain’s Tale of Wonders Holiday Collection in shade G 877. She was also pictured holding the lipstick alongside the matching limited-edition Rouge G Stellar case.

In August 2025, she was the face of Anthropologie’s 2026 resort-wear campaign. The line blended breezy elegance with playful details, including jewel-toned maxi dresses, sleek black knitted dresses, and form-fitting satin gowns that would be perfect for date night.

El-Maslouhi has previously starred in Anthropologie’s summer campaigns. The catwalk star was photographed posing pool and beachside in pieces from Anthropologie’s summer offering, which included ready-to-wear, swimwear and accessories.

Earlier in the year, El-Maslouhi starred in Saint Levant’s music video for the song “Exile,” directed by Algerian-French filmmaker Lyna Zerrouki. The video, which explores themes of longing, loss and hope, features El-Maslouhi against a striking blue backdrop, seemingly falling through the air.

El-Maslouhi, born in Milan to a Moroccan father and an Italian mother, began her modeling career at the age of 18. She has since appeared on runways for international fashion houses including Dior, Chanel, Valentino and Jacquemus, gracing the catwalks of New York, London, Milan and Paris fashion weeks. Over the years, she has walked for brands such as Ulla Johnson, Prabal Gurung, David Koma, Boss, Missoni, Messika and more.

 

She has also featured in campaigns for brands such as Calvin Klein, Off-White and Lanvin, expanding her portfolio across both luxury and contemporary fashion.

 

In 2022, she was awarded the Model of the Year in Italy title.