Saudi artist reimagines Kingdom’s capital in vibrant pixels

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Saudi artist Khaled Makshoush captures a variety of sights from the Kingdom’s capital, from construction sites with cranes to the iconic streets of the capital and the serene terracotta-coloured desert. (Pixel Art by Khaled Makshoush)
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Saudi artist Khaled Makshoush captures a variety of sights from the Kingdom’s capital, from construction sites with cranes to the iconic streets of the capital and the serene terracotta-coloured desert. (Pixel Art by Khaled Makshoush)
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Saudi artist Khaled Makshoush captures a variety of sights from the Kingdom’s capital, from construction sites with cranes to the iconic streets of the capital and the serene terracotta-coloured desert. (Pixel Art by Khaled Makshoush)
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Saudi artist Khaled Makshoush captures a variety of sights from the Kingdom’s capital, from construction sites with cranes to the iconic streets of the capital and the serene terracotta-coloured desert. (Pixel Art by Khaled Makshoush)
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Updated 03 March 2024
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Saudi artist reimagines Kingdom’s capital in vibrant pixels

  • Khaled Makshoush’s creativity is sparked by Saudi Arabia’s era of transformation

RIYADH: Saudi artist Khaled Makshoush has mastered pixel designs to reimagine Saudi Arabian scenes in a form of art that is personal, soothing and contemporary.

Indie and retro-style video games use pixel designs to create a colorful and visual design, but with his tablet and stylus the Riyadh-based artist captures a variety of sights, from construction sites with cranes to the iconic streets of the capital and the serene terracotta-coloured desert.

Makshoush told Arab News that he is energized by the transformation of the Kingdom and its complexity: “I’m inspired by the urban landscapes of Riyadh and the industrial scape and the desert scenery of Saudi Arabia in general.”




Saudi artist Khaled Makshoush captures a variety of sights from the Kingdom’s capital, from construction sites with cranes to the iconic streets of the capital and the serene terracotta-coloured desert. (Pixel Art by Khaled Makshoush)

There is a transportive power in his art that emerges from his creative process. He explained: “In my art I explore the atmosphere of place. For example, if a place makes me feel something, I ask myself what is it about that place that makes me feel these emotions and ways. And I create an imaginary place that expresses these feelings.”

Colors are a big subject in Makshoush’s art; he mixes a vibrant palette, resulting in a bold and eye-catching drawing.   

“Usually, I start with just a few colors that indicate the feel or the atmosphere of the painting, and after that I try to find relationships with other colors that add on or complement that feeling.”




Khaled Makshoush, Saudi artist

Makshoush’s art is inspired by the rapid development of Riyadh, showcasing the bustling city life of the Kingdom’s capital. “I try to let my life and my culture come out organically through chasing my personal sense of the world,” he said.

His forays into the city’s urban landscape spark his creative imagination and the scenes and moments he comes across become the subjects of his work: “Walking and driving in Riyadh always gives me inspiration and an idea for my artwork. It’s interesting to see how the city is changing very fast and also still has its own unique feel that I always like to express.

When everything is moving and changing so fast, it’s important to see and understand what people felt like during a specific time.

Khaled Makshoush, Saudi artist

“My first art Riyadh artwork, ‘Early Evening,’ is about seeing the last phase of sunset in the city and my last Riyadh artwork, ‘Cranes,’ is inspired by the huge and tall cranes I see in Riyadh and how they almost glow during nighttime. Very different subject matters but one city and that’s what I like about it.”




Saudi artist Khaled Makshoush captures a variety of sights from the Kingdom’s capital, from construction sites with cranes to the iconic streets of the capital and the serene terracotta-coloured desert. (Pixel Art by Khaled Makshoush)

Makshoush creates new worlds of his own, inspired by existing ones. His artwork does not simply replicate what he sees in Riyadh — he adds layers of his own interpretation to it while capturing its Saudi essence: “Most of these paintings are imaginary. All these Saudi Arabian scenes don’t really exist but it makes me happy that people still find familiarity with them.”

He says that he has received encouraging feedback from the local community: “I’d say it’s always amusing when I draw a scene of Riyadh and get some people telling me they almost recognize the location, but they don’t (know) where exactly.”

According to Makshoush, art is important for society because it teaches us about ourselves: “Especially now when everything is moving and changing so fast, it’s important to see and understand what people felt like during a specific time. What things looked like, what people felt like, what was the mood, how people saw things … art is the best way to answer these questions.”

 


Local ZUMI thermos bottle has heritage-inspired design

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Local ZUMI thermos bottle has heritage-inspired design

  • References Zamzam and Hajar’s search for water
  • Helps to tell Kingdom’s story, says firm Teeb Made

ZUMI, a thermos bottle unveiled this month by Saudi Arabia brand Teeb Made, has a design referencing local memory, ritual and place, according to its producers.

“We believe meaningful design can influence how people live, feel, and connect,” said Abeer Alessa, CEO of The Bold Group and co-founder of Teeb Made.

“ZUMI draws from our heritage yet speaks to a global audience seeking intention and authenticity in the objects they choose.”

Developed under The Bold Group, ZUMI reflects a growing movement within Saudi Arabia’s creative sector to translate cultural narratives into tangible products.

Rather than following global design trends, the team focused on grounding the product in a story that resonates locally while remaining accessible internationally.

Above, the team behind Zumi.

The name ZUMI is inspired by Hajar’s call, “Zummi, zummi,” meaning “gather, gather,” during her search for water for her son Ismail between the hills of Safa and Marwah.

That moment led to the emergence of Zamzam water, a source revered for centuries and deeply embedded in Islamic and Saudi identity. For the creators, this origin story became the philosophical core of the product.

“Culture starts with a story,” Alessa explained. “With Teeb Made, we wanted to tell our story not only through communication, but through a product you can touch, live with, and keep close to you.”

Visually, ZUMI draws inspiration from the dorag, the historical vessel used by the Zamazmah men of Makkah to serve Zamzam water to pilgrims for more than 1,400 years.

Traditionally utilitarian, the dorag carried spiritual weight through its purpose rather than ornamentation. Teeb Made reinterpreted this form into a minimal, contemporary silhouette suited for modern lifestyles.

“We wanted ZUMI to be a vessel of meaning, not just water,” said Mohamad Baalbaki, executive creative director of The Bold Group and co-founder of Teeb Made.

“Its form, its patented base, and its simplicity all serve one purpose: to create something that feels familiar, timeless, and deeply personal.”

“We believe meaningful design can influence how people live, feel, and connect,” said Abeer Alessa, CEO of The Bold Group and co-founder of Teeb Made. (Supplied)

The design process was extensive. Translating a historical silhouette into a thermos bottle required more than 18 months of research and development.

The final product received a patented design certification from the Saudi Ministry of Culture, marking a milestone in original Saudi intellectual property within product design.

One of ZUMI’s most talked-about features is that it does not stand upright. This decision was entirely intentional.

“We wanted people to carry it, not leave it on a table,” Baalbaki said. “It’s a statement piece, but more importantly, it’s a personal object that invites interaction and conversation.”

Color selection further reinforces the connection to place. The launch collection features hues inspired by Saudi landscapes, including tin (mud), forest, and matar (rain), reflecting the Kingdom’s environmental diversity and grounding the product visually in its origins.

“ZUMI is a product with a Saudi story that is scalable and built to last,” said Souad Merheb, general manager of Teeb Made. “Our vision is to create intellectual property that can live long, grow as a brand, and carry these stories to new generations without losing their meaning.”

“Teeb Made is, at its core, a product design company,” Merheb added. “Our expertise lies in design and creativity, and ZUMI is a reflection of that focus, a piece of IP developed with intention, patience, and depth.”

“There are many rich and insightful stories in Saudi Arabia that remain untapped,” Alessa said. “With ZUMI, this is just the beginning.”

Beyond the product itself, ZUMI aligns with broader national efforts to elevate Saudi culture through the creative economy.

Teeb Made has engaged with several government entities and cultural platforms that recognize the value of culturally rooted products in shaping global perceptions of the Kingdom.

“Today, every Saudi has a role in telling our story to the world,” Alessa said. “For us, it is an honor to contribute to that narrative through design.”

ZUMI also signals the beginning of a wider design ecosystem under Teeb Made, with future editions and complementary accessories already in development.

According to the team, this is only the first chapter in a larger effort to revive untapped cultural stories through modern design.

ZUMI is available at www.zumibottle.com and on Instagram @zumibottle.