Former Google X CBO urges for more high-quality Arabic content to train AI

Gawdat also recognized the opportunities that AI brings for authors and researchers. (AFP/File)
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Updated 29 May 2023
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Former Google X CBO urges for more high-quality Arabic content to train AI

  • Mo Gawdat expressed concerns about scarcity of rich online content and AI ability to provide valuable insights into the Arab world

LONDON: Artificial intelligence programs like ChatGPT should be trained with more high-quality Arabic content, Egyptian writer and entrepreneur Mo Gawdat said.

Speaking during the International Congress for Arabic Publishing and Creative Industries event in Abu Dhabi, Gawdat expressed concern about the scarcity of rich Arabic discourse online.

The author of “Solve for Happy: Engineer Your Path to Joy” and former chief business officer of Google X, the company’s experimental arm, argued that without deeper Arabic content, AI applications may struggle to provide valuable insights into the Arab world.

“A lot of megabytes of Arabic language online are very empty,” Gawdat explained. “The initial versions of AI will reflect whatever it is that we put out there.”

Even though he believes that future AI iterations will become smart enough to discern between “real information and fluff,” he said the lack of quality content should be tackled as soon as possible.

Gawdat called on Arabic content creators, publishers, and educational institutions to produce more insightful material for AI tools to analyze.

“The problem we are facing is that we are creating an impression that knowledge of the Arab world is shallow, in comparison to the incredible wisdom that is really coming from the region,” he said.

“We need to create content with depth and with more intellectual value.”

Gawdat added that as future AI systems increasingly rely on authoritative sources, educational institutions should make more Arabic research accessible online.

“With AI utilizing the Arabic content that we put in, it is our responsibility to put the right kind of content out there,” he emphasized.

“This will ultimately determine the quality of Arabic artificial intelligence-driven content.”

Gawdat compared this responsibility to parenting, describing the process as being aware of how children learn to interact with the world.

He also urged researchers and content creators to reconsider their strategies, as the ChatGPT-led revolution in information access and content creation has the potential to threaten human authors.

However, Gawdat also recognized the opportunities that AI brings.

“As an author, I have learned to no longer define myself as someone who is supposed to write words on paper,” he said.

“My job definition now is to provide interesting human perspectives and inspiration regarding certain topics.

“Through whatever knowledge is available to me and in whatever form, I am trying to find a way to connect with other humans and communicate what I believe needs to be communicated.”


Meta to charge Arab advertisers extra fee for reaching European audiences

Updated 11 March 2026
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Meta to charge Arab advertisers extra fee for reaching European audiences

  • US tech giant told advertisers it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms to offset digital service taxes
  • Charges are determined by where the audience is located, not where the advertiser is based

LONDON: Meta will from July 1 impose location-based surcharges on advertisers targeting audiences in six European countries, a move that will directly affect Arab businesses that run campaigns across the continent.

The US tech giant announced it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms, including Facebook, Instagram and WhatsApp, to offset digital service taxes imposed by individual governments.

Crucially, the charges are determined by where the audience is located, not where the advertiser is based.

That means Saudi, Emirati, Egyptian or other Arab companies paying to reach consumers in the UK, France or Italy will face the additional costs regardless of their own country’s tax arrangements with Meta.

Fees will apply at 2 percent for ads reaching UK audiences, 3 percent for France, Italy and Spain, and 5 percent for Austria and Turkiye.

“If you deliver $100 in ads to Italy, where there is a 3% location fee, you will be charged $100 (ad delivery), plus $3 (location fee), for $103 total,” the company wrote in an email to an advertiser initially reported by Bloomberg. “Note that any applicable VAT will be calculated on top of the total amount.”

The taxes have been introduced at different points, starting with France in 2019, though not the EU as a bloc.

Many tech companies report substantial sales in Europe and millions of users but pay minimal tax on profits. The goal is to claw back locally derived economic value, Bloomberg reported.

The move follows similar decisions by Google and Amazon, which have also begun passing European digital tax costs on to advertisers.

For Arab brands with growing European footprints, particularly in fashion, travel, hospitality and media, the new fees add another layer of cost to campaigns already subject to currency and targeting complexities.

Digital services taxes, levied as a percentage of revenues earned by major tech platforms in individual countries, have drawn criticism from Washington, which argues they unfairly target US companies.

Meta has been reached for comments.