Scents complete personality, says passionate Saudi perfumer

Fahad Abri’s passion for perfumes began when he was 11 years old, when he was drawn to a scent emanating from a perfumery in Makkah. The experience sparked his curiosity about how perfumes were made. (Supplied)
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Updated 05 May 2022
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Scents complete personality, says passionate Saudi perfumer

  • Fahad Abri says traditional, calming and soothing notes can reveal one’s character

JEDDAH: Have you ever wanted your presence to be acknowledged in a room full of people? A passionate Saudi perfumer says that a well-chosen scent can do that for you.

From traditional scents like cardamom, bakhoor and frankincense to calming and soothing options like lavender and lime, perfume notes can reveal aspects of one’s personality, says Fahad Abri, 44-year-old Saudi perfumer and owner of 28.g Perfumes.

His passion for perfumes began when he was 11 years old, when he was drawn to a scent emanating from a perfumery in Makkah. The experience sparked his curiosity about how perfumes were made.

“I was with my father, returning from the Grand Mosque in Makkah. There was an area known to have many shops, and I was very drawn to a perfumery there; I was curious about how scents and perfume oils were made and such,” he told Arab News.

“I told my father I want to work there. My father was always supportive of us choosing our own career paths. He spoke to the shopkeeper to ask if I could work there and the man said he needed a cleaner. I said I don’t mind, just let me stay here in the perfume and frankincense area,” he added. 




Fahad Abri’s personal favorite fragrances are scents that contain Omani frankincense, oud oil, roses, saffron, amber and tonka beans. (AN photo by
Huda Bashatah)

Abri said that introverted people often look for strong scents such as oud to give them a strong presence.

He said they tend to always choose flashy colors and strong scents — a strong perfume that makes up for what is missing in their personality. “Perfumes aren’t just accessories, they complete one’s personality. This calm, peaceful personality wants to be recognized and wants their presence to be felt in the social occasion or space they’re at,” he said. 




Fahad Abri’s personal favorite fragrances are scents that contain Omani frankincense, oud oil, roses, saffron, amber and tonka beans. (AN photo by
Huda Bashatah)

“What they feel is missing in their personality, they make up for it by their strong scent to turn heads and acknowledge their presence, and if they leave a place, it will get people asking ‘who does that scent belong to?’ A scent that leaves an imprint,” he added.

This polarity continues with other personality types, he said, adding that extroverted, energetic people tend to look for calming scents. “If you’re a strong hot-headed person, you would need calming scents since you’re already hot-blooded and ready for action. You would need something calming like lavender, lemon or musk,” he said. 




Fahad Abri’s personal favorite fragrances are scents that contain Omani frankincense, oud oil, roses, saffron, amber and tonka beans. (AN photo by
Huda Bashatah)

“Now with active and sporty people, they are attracted to fresh scents, such as fruits, flowers — anything that smells refreshing. That’s how sporty people are,” he added. Abri’s personal favorite fragrances are scents that contain Omani frankincense, oud oil, roses, saffron, amber and tonka beans.

Recalling a story where a client wanted to create a distinguished presence among international perfumers, Abri created a scent with an Arabic character.

“One of the clients asked me to make a special perfume with an Arabic character and if possible, from the Gulf, because he would go to a gathering in which one of the great perfumers of the West was there, and he wanted it to differ from them in smell, and from here the perfume of Salalah was born,” he said.


How private Christmas celebrations in Saudi Arabia offer moments of cultural exchange

Christmas celebrations at Vives Compound complete with “amazing” Christmas tree lighting. (Supplied)
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How private Christmas celebrations in Saudi Arabia offer moments of cultural exchange

RIYADH: As the days get colder and the year comes to an end, people across Saudi Arabia are looking to their families for warmth and their faith for comfort. For the Kingdom’s Christian residents, the holiday cheer has never been louder.

The Christmas spirit in major cities is growing as Saudi Arabia continues to embrace its religious diversity. One of Riyadh’s decorations was held privately in a residential compound.

The compound’s general manager, Jean Noujaim, told Arab News: “Christmas is being celebrated more and more … things that were frowned upon are now becoming less so.”

Guests were wrapped in fake snow while shopping around the Christmas market, admiring the illustrious decorations, enjoying the live choir, and entertaining their children with a host of games and activities.

The event also included a few very special guest stars including elves, the Grinch, and the season’s hero, Santa Claus.

The compound’s largest event thus far, approximately 1,500 residents and 2,000 visitors were in attendance.

“It showed how much people were missing these types of events,” Noujaim said.

Breaking records in “every way,” the event also saw its highest number of Saudi attendees for a Christmas celebration, having hosted similar festivities on an annual basis.

Noujaim wanted those of all faiths to feel welcome, emphasizing that it was a celebration centered around children and joy.

“Everyone who came told me they had goosebumps during the event. They felt it was magical … their children were very happy.”

The Vives Compound Christmas celebration was held on Nov. 20 and will be held annually.

While celebrations in the Kingdom remain low-key and largely private, they are increasingly shaped by a sense of community, cultural exchange, and shared hospitality, often extending to Saudi friends and colleagues. 

For many expats, Christmas in Saudi Arabia is marked by intimate gatherings at home or within residential compounds. Decorations are modest, featuring Christmas trees, lights, and small festive touches that recreate a sense of home far from home. 

Jazmin Soledad Huanca, a Peruvian expatriate working in Saudi Arabia, described Christmas as one of the most anticipated moments of the year for foreigners living in the Kingdom. 

“Christmas represents unity and family,” she said. “The first thing many of us do is decorate our space, whether with a tree, lights, or a small reminder of Christmas. We prepare to visit close friends or family, exchange secret gifts, and share food together.” 

Food, she added, plays a central role in the celebrations, ranging from cookies and hot chocolate to baked turkey served with salads. For many expats who arrived in Saudi Arabia alone, the occasion carries an added emotional weight. 

“Here, many of us came individually, which makes Christmas different but equally beautiful,” Huanca said. “In some compounds, activities are organized for children, families, and single people. On that day, we all become one community.” 

Inviting Saudi friends to join the celebrations has become increasingly common. “Yes, we invite Saudis,” Huanca said. “For us, Christmas is about unity and family. We want them to feel that.” 

She added that hosting Saudi guests brings a special sense of joy. “It feels like having an important guest at home. You want them to feel comfortable, like this is their home too.” 

International schools across Saudi Arabia have also been embracing the festive season with inclusive and joyful Christmas celebrations. 

At the American International School of Jeddah the campus has been filled with holiday cheer through festive bazaars, extensive decorations including seven Christmas trees, daily morning musical performances by students and teachers, and even a surprise visit from Santa Claus.

Superintendent Robert Rinaldo said: “With more than 1,500 students representing 68 nationalities, we see Christmas celebrations as a true reflection of our diverse community. The festive atmosphere on campus, from holiday-themed decorations to daily musical performances, highlights that diversity and helps create an environment where everyone feels a genuine sense of belonging and can come together to share in the joy of the season.”

Raza Ali, headmaster of Jeddah Prep and Grammar School, said: “As a British school overseas, we appropriately acknowledge Christmas during this time of year through school decorations, a winter musical, and references within certain class lessons, while always ensuring that we respect all cultural backgrounds within our community.”

Parents also value this balance. AISJ parent Victoria Joseph said: “Even though we are far from our home in California, my son is able to experience and understand the holiday season just as he would in the United States. It’s wonderful to see how the school embraces the festivities while showing such respect and adaptability toward the celebration in the Kingdom.”

As Saudi Arabia continues to grow as a multicultural society, these understated celebrations reflect a broader story of coexistence, where traditions are preserved, shared, and respectfully experienced across cultures.