Saudi Arabia launches region’s largest perfume expo

KSA launches region’s largest perfume expo. (SPA)
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Updated 26 February 2022
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Saudi Arabia launches region’s largest perfume expo

  • The exhibition, organized by the General Entertainment Authority, will showcase more than 200 regional and international brands

JEDDAH: Saudi Arabia is preparing to host the region’s largest perfume exhibition as part of the Riyadh Season festivities.
The exhibition, organized by the General Entertainment Authority, will showcase more than 200 regional and international brands.
It starts on Saturday and lasts until March 12 and aims to attract perfume enthusiasts, leading companies, and manufacturers of the finest brands to display their products.
It will also give visitors the opportunity to witness the launch of new scents from various brands for the first time, as well as give them the chance to mix different perfumes to create their own fragrance.
Among the many companies taking part are: Al-Majed Oud, Reef, Galimard, and Abdul Samad Al-Qurashi.
The Saudi capital has made a significant mark on the Kingdom’s tourism map through its activities, experiences and events, which have been enjoyed by millions of visitors since October last year. 


Saudi wildlife authority releases predatory birds in Al-Soudah Park

Updated 18 December 2025
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Saudi wildlife authority releases predatory birds in Al-Soudah Park

  • Aim to reintroduce, breed threatened wildlife
  • Birds were acclimatized to area’s environment

LONDON: Saudi Arabia’s National Center for Wildlife has released several predatory birds into the wild under the Kingdom’s Green Initiative and the National Environment Strategy to breed and reintroduce threatened species.

On Wednesday, the NCW released them in Al-Soudah Park in collaboration with the Soudah Development Co. They included three griffon vultures, a black kite, Arabian scops owl, and a Eurasian sparrowhawk, all of which had been rehabilitated.

The birds underwent acclimatization to ensure they were ready to adapt to the area’s environment. Their release aims to enhance ecological balance and restore biodiversity in Al-Soudah Park, one of the Kingdom’s most prominent mountainous environmental zones.

They will help stabilize local species in mountain ecosystems by regulating food chains and maintaining habitat health, the Saudi Press Agency reported.

The NCW will track the movement and behavior of the birds. It noted that this initiative is a part of ongoing programs across Saudi Arabia.