DiplomaticQuarter: Indonesian Embassy hosts fest to promote rice products in Saudi Arabia

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Djoko Sulastomo, head of economic affairs at the Indonesian Embassy, with representatives from Al Jazeera Supermarket at the fest. (Supplied)
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Indonesia and Saudi Arabia share strong trade relations. (Supplied)
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Updated 14 October 2021
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DiplomaticQuarter: Indonesian Embassy hosts fest to promote rice products in Saudi Arabia

RIYADH: The Indonesian Embassy in Riyadh hosted a rice festival to promote their rice products in Saudi Arabia.

Saudi Arabian businessmen, importers, representatives of supermarkets, hypermarkets, and restaurant owners attended the “Indonesia Rice Festival” organized by the Embassy.

“This is to show to the local public that they also have the option to use Indonesian rice for their daily dishes, in addition to the basmati rice they are using every day,” said Arief Hidayat, the acting Indonesian Ambassador to Saudi Arabia.

The event promoted various Indonesian rice products, ranging from long grain aromatic types to organic premium red and white rice.

Guests were also served typical local dishes such as kabsa and biryani, which were made using Indonesian rice.

They were also treated to a virtual business meeting between Indonesian rice exporters — namely Food Station and Bulog Indonesia — with the Saudi Arabian businessmen who were interested in exploring new business opportunities.

The local importers expressed their interest by inquiring about the price offered, the minimum order quantity and the possibility of in-house branding with rice from Indonesia.

According to figures provided by the embassy, the Kingdom imported 1.5 million tons of rice in 2020.

The countries supplying the most rice to Saudi Arabia are India (1.2 million tons), Pakistan (127,000), the US (113,000), Vietnam (32,000), and Thailand (31,000).

The Asian rice-eating population in Saudi Arabia is mostly expats from Indonesia, India, Pakistan, the Philippines, Malaysia, Bangladesh, and Sri Lanka.

“Assuming each person consumes 150 grams per day, then the potential consumption of Asian rice is 76,000 tons per year. Given that Indonesia’s rice production had a surplus in 2020 of 4.64 million tons, Saudi Arabia is one of the potential markets for Indonesian rice,” said the embassy in a statement.

“Indonesian rice is getting ready to enter the Saudi market,” it added.

Indonesia and Saudi Arabia share strong trade relations. The Kingdom ranks 23rd among Indonesia’s export destinations and is among its top 10 import markets, with a total trade value of $4.61 billion between January and November 2019.


Jeddah students get closer look at electric motorsport

Updated 24 January 2026
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Jeddah students get closer look at electric motorsport

  • A PIF-linked initiative highlights technical and engineering careers behind electric racing events

JEDDAH: Students from local and international schools in Jeddah were introduced to STEM-related career pathways in electric motorsport this week, as part of an education program linked to the UIM E1 World Championship held on the Red Sea.

The sessions formed part of Driving Force Presented by the Public Investment Fund, an initiative run by Formula E and its electric racing series partners, to familiarize students aged eight to 18 with science, technology, engineering and mathematics through electric racing and sustainability-focused industries.

The sessions for students formed part of Driving Force Presented by the Public Investment Fund, an initiative run by Formula E and its electric racing series partners. (Supplied)

The programme took place alongside the 2026 E1 Jeddah GP and included workshops, school visits and trackside access designed to show how engineering, data, broadcast technology and event operations function within professional motorsport.

According to organisers, the initiative reached more than 60,000 students globally in 2025, with further expansion planned this year. 

HIGHLIGHTS

• The program took place alongside the 2026 E1 Jeddah GP and included workshops, school visits and trackside access.

• Students learned about E1 races and their technical and environmental dimensions and discussed the engineering and marine aspects of electric boats.

• According to organisers, the initiative reached more than 60,000 students globally in 2025, with further expansion planned this year. 

John Williams, managing director at E1, told Arab News: “The PIF is absolutely vital to everything we do here at the E1. They were crucial initial investment partner since the start of the championship and they continue to support us in a number of ways and more specifically around the Driving Force program.”

The sessions for students formed part of Driving Force Presented by the Public Investment Fund, an initiative run by Formula E and its electric racing series partners. (Supplied)

Elaborating more on the program, he said: “What we are doing is presenting and showing these students the available careers of science, technology, engineering and mathematics, as well as careers in sports, not only pilots but also engineers and mechanics.”

Williams added that the main key to the program was bringing a new generation to the mechanism of sport.

“We are introducing to these exciting new technologies around the race but it could be our technology on the boat or our broadcast products, as well as how to manage the event its self. There are a range of opportunities to show it to the children in addition to enjoying the excitement of the race and meeting the pilots.”

The program’s Jeddah activities began at King Abdulaziz University’s faculty of maritime studies, where students took part in a hands-on workshop focused on STEM careers in the motorsport and sustainability areas conducted by technology experts and famous water pilots such as Dani Clos, Emma Kimilainen and Patricia Pita.

Students learned about E1 races and their technical and environmental dimensions and discussed the engineering and marine aspects of electric boats.

They also enjoyed exclusive behind-the-scenes access at the E1 Jeddah GP, pilot meet-and-greets, and front-row seats to watch the RaceBird boats in action.