DUBAI: Twitter is reportedly working on a new subscription service called Twitter Blue that would charge users $2.99 a month.
App researcher Jane Manchun Wong tweeted that she had discovered details about the paid service, which would include features such as Undo Tweets – similar to Gmail’s Undo Mail option – and Collections, a way for users to organize favorited tweets.
According to Wong, Twitter is also working on a tiered-subscription pricing model wherein higher tiers would have premium features such as a “clutter-free news reading experience.”
Talk of Twitter launching a subscription service is not new.
In July, the company’s CEO Jack Dorsey told CNN that the firm was looking at additional streams of revenue including, potentially, a subscription model.
That same month, journalist Andrew Roth tweeted pictures of a survey the company was conducting to find out what users would like in a paid service. The options included features such as undo tweets, longer videos, and ad blocking.
In January, Twitter bought newsletter platform Revue and in May acquired Scroll. In a blog post, Mike Park, vice president of product at Scroll, said that the service was going into private beta “as we integrate into a broader Twitter subscription later in the year,” indicating that the subscription service was due for launch this year.
Twitter was reportedly also planning to launch a $4.99 per month subscription product this year called Super Follows, which would allow users and publishers to earn money from followers for exclusive content and e-commerce deals.
The exact launch date and pricing as well as product details of Twitter Blue and Super Follows are yet to be officially announced by the company.
Twitter declined to comment on the launch of Twitter Blue but with regard to Super Follows a spokesperson told Arab News: “Our purpose is to serve the public conversation. As a part of that work, we are examining and rethinking the incentives of our service – the behaviors that our product features encourage and discourage as people participate in conversation on Twitter.
“Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves.
“Super Follows is not available yet, but we’ll have more to share in the coming months,” the spokesperson said.
