Amazon launches payment services in Saudi Arabia

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Amazon Payment Services began as Payfort in 2013 and joined the Amazon group of companies when the online conglomerate acquired the Souq Group in 2017. (Supplied)
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Omar Soudodi, Managing Director of Amazon Payment Services. (Supplied)
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Updated 14 December 2020
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Amazon launches payment services in Saudi Arabia

  • Amazon Payment Services will enable Saudi businesses to process both global and local payments
  • Omar Soudodi: What we’re trying to do is further empower organizations in Saudi Arabia, big or small, to build simple, trusted and affordable payment experiences

JEDDAH: Amazon has launched its payments services platform in Saudi Arabia as part of its introduction across the Middle East and North Africa region.

The service offers businesses in the region the capacity to accept all forms of payments securely.

Amazon Payment Services will enable Saudi businesses to process both global and local payments, enable payments to be made in installments, monitor payment performance and protect businesses from fraud attempts by accurately converting currencies.

Amazon Payment Services began as Payfort in 2013 and joined the Amazon group of companies when the online conglomerate acquired the Souq Group in 2017.

“Payfort is becoming Amazon Payment Services, which launched today,” said Omar Soudodi, managing director of Amazon Payment Services.

“What we’re trying to do is further empower organizations in Saudi Arabia, big or small, to build simple, trusted and affordable payment experiences,” Soudodi told Arab News.

Online adoption has increased significantly in Saudi Arabia over the past five years. Soudodi said it is due to an increase in the number of organizations, companies, startups and government bodies offering their services to customers able to pay online.

There is also a growing diversification of payment methods, which has resulted in countless customers turning to online shopping in the form of services like MADA in the Kingdom, Meeza in the UAE and Value in Kuwait.

“These payment methods are making it simpler to transact online. What we do at Amazon Payment Services is allow organizations to accept these payment methods,” said Soudodi.

Amazon Payment Services simplifies the integration of these payment methods so they can be accepted by businesses and startups, instead of having to sign contracts each time.

By creating safe payment systems and user-friendly payment experiences that are not detrimental to the customer shopping experience, Amazon Payment Services is ensuring stability for organizations and returning customers.

“We’re very excited. Saudi Arabia remains a hypergrowth market when you look at the online trends. We did see 35 percent of customers say that they like to make purchases now with a debit or credit card when making large purchases in Saudi Arabia,” said Soudodi.

The service will also allow users to analyze customer data and discover insights into their online shopping behaviors.

“We work closely with organizations such as Saudi Payments on how we can increase payment adoption in the Kingdom and contribute to Vision 2030,” Soudodi added.

Managing Director of Saudi Payments Fahad Al-Akeel said: “Being in an extensive partnership with Payfort for several years, we are very excited about the next endeavor with Amazon Payment Services, which will facilitate more opportunities for digital payments in Saudi Arabia, in addition to diversifying secure and convenient contactless payment options for our Saudi consumers.”


Saudi investment pipeline active as reforms advance, says Pakistan minister

Updated 7 sec ago
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Saudi investment pipeline active as reforms advance, says Pakistan minister

ALULA: Pakistan’s Finance Minister Mohammed Aurangzeb described Saudi Arabia as a “longstanding partner” and emphasized the importance of sustainable, mutually beneficial cooperation, particularly in key economic sectors.

Speaking to Arab News on the sidelines of the AlUla Conference for Emerging Market Economies, Aurangzeb said the relationship between Pakistan and Saudi Arabia remains resilient despite global geopolitical tensions.

“The Kingdom has been a longstanding partner of Pakistan for the longest time, and we are very grateful for how we have been supported through thick and thin, through rough patches and, even now that we have achieved macroeconomic stability, I think we are now well positioned for growth.”

Aurangzeb said the partnership has facilitated investment across several sectors, including minerals and mining, information technology, agriculture, and tourism. He cited an active pipeline of Saudi investments, including Wafi’s entry into Pakistan’s downstream oil and gas sector.

“The Kingdom has been very public about their appetite for the country, and the sectors are minerals and mining, IT, agriculture, tourism; and there are already investments which have come in. For example, Wafi came in (in terms of downstream oil and gas stations). There’s a very active pipeline.”

He said private sector activity is driving growth in these areas, while government-to-government cooperation is focused mainly on infrastructure development.

Acknowledging longstanding investor concerns related to bureaucracy and delays, Aurangzeb said Pakistan has made progress over the past two years through structural reforms and fiscal discipline, alongside efforts to improve the business environment.

“The last two years we have worked very hard in terms of structural reforms, in terms of what I call getting the basic hygiene right, in terms of the fiscal situation, the current economic situation (…) in terms of all those areas of getting the basic hygiene in a good place.”

Aurangzeb highlighted mining and refining as key areas of engagement, including discussions around the Reko Diq project, while stressing that talks with Saudi investors extend beyond individual ventures.

“From my perspective, it’s not just about one mine, the discussions will continue with the Saudi investors on a number of these areas.”

He also pointed to growing cooperation in the IT sector, particularly in artificial intelligence, noting that several Pakistani tech firms are already in discussions with Saudi counterparts or have established offices in the Kingdom.

Referring to recent talks with Saudi Minister of Economy and Planning Faisal Alibrahim, Aurangzeb said Pakistan’s large freelance workforce presents opportunities for deeper collaboration, provided skills development keeps pace with demand.

“I was just with (Saudi) minister of economy and planning, and he was specifically referring to the Pakistani tech talent, and he is absolutely right. We have the third-largest freelancer population in the world, and what we need to do is to ensure that we upscale, rescale, upgrade them.”

Aurangzeb also cited opportunities to benefit from Saudi Arabia’s experience in the energy sector and noted continued cooperation in defense production.

Looking ahead, he said Pakistan aims to recalibrate its relationship with Saudi Arabia toward trade and investment rather than reliance on aid.

“Our prime minister has been very clear that we want to move this entire discussion as we go forward from aid and support to trade and investment.”