Discount grocers jump on home delivery bandwagon

Delivery rider Abdelaziz Abdou sets off with a bag of Aldi groceries. Discount supermarket chains in the US and Europe are stepping up home delivery. (Reuters)
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Updated 19 June 2020
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Discount grocers jump on home delivery bandwagon

  • Discounters focus on online market as pandemic accelerates digital revolution

BERLIN: Discount supermarket chains Aldi and Lidl look poised to accelerate their push into home delivery to satisfy burgeoning demand for online grocery shopping in a shift expected to endure beyond the coronavirus crisis.

Before the COVID-19 pandemic the German duo had grown at breakneck speed, most notably in the US and Britain. However, the rise in their market share has since stalled in Britain and slipped in Germany and France.

From the start of coronavirus lockdowns, they have been losing out to larger supermarkets as consumers make fewer shopping trips and opt for stores offering a wider choice and more branded goods, data from research companies Kantar and Nielsen shows. Home delivery and curbside pick-up services, meanwhile, are attracting many older customers for the first time.

That shift is prompting the discounters to focus their attention on previously tentative online efforts despite a long-held conviction that the high cost of delivering fresh food makes it incompatible with a business model reliant on low prices and minimal service.

“The coronavirus outbreak is likely to accelerate the digital transformation,” said Maxime Delacour, analyst at retail research group IGD.

“We’re expecting to see many more e-commerce developments from both retailers in the immediate future.”

HIGHLIGHTS

  • Aldi and Lidl have been e-commerce laggards.
  • Rivals’ online food sales boosted by pandemic.
  • Online demand remains high as lockdowns ease.
  • Aldi extends pilot projects in Britain and US.

The two family owned companies owe their success to the low prices they can offer because they keep running costs down by stocking a limited range of goods, boosting margins with a high proportion of own-label products and non-food special offers.

Aldi and Lidl have started to sell those higher-margin non-food ranges online in recent years, including the likes of garden furniture, clothing and even washing machines. But they have stopped short of delivering groceries in most of their biggest markets.

However, customers are starting to demand home delivery in countries such as Britain, where online penetration of the grocery market has almost doubled to 13 percent since the arrival of COVID-19, according to market researcher Nielsen.

“It would make my life much better if Aldi just started doing online shopping,” said Shannon Read, who launched a petition to urge Aldi UK to start home delivery when she was struggling to get hold of baby formula during Britain’s coronavirus lockdown.

Aldi last week said that it has extended a trial of home delivery in partnership with Deliveroo. If that goes well, industry insiders say the service could be rolled out more quickly than an in-house solution because Deliveroo is already well established.

The company has also said it will extend curbside pick-up to 600 of its 2,000 US stores by the end of July. It already offers US home delivery nationwide through Instacart.

“Our curbside grocery pick-up pilot was quickly embraced by our customers and demand for this service has continued to increase,” Jason Hart, CEO of Aldi in the US, said in a statement.

Lidl, which opened its first US stores in 2017, works with Shipt for home delivery there. It also signed up delivery partners in Spain and Ireland last year.

In Poland, Lidl has started testing a click-and-collect service at one of its stores, which should help customers to avoid social contact during the pandemic and limit waiting times.

The cost of offering click-and-collect is lower than home delivery, while working with partners such as Deliveroo and Instacart helps the discounters to minimize investment in extra technology, logistics and transport.

The pandemic has also helped the economics of online grocery shopping. A broader customer base has reduced logistics costs because delivery vans can drop more orders in one area, while average orders have also jumped, almost doubling at Britain’s Ocado.

That sales boom looks likely to persist even after the crisis, given that e-commerce demand remains at elevated levels as lockdowns ease in the US, Italy, France and Spain, according to data from analytics company IRI.


World must prioritize resilience over disruption, economic experts warn

Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience.
Updated 8 sec ago
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World must prioritize resilience over disruption, economic experts warn

  • Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years
  • Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience

DAVOS: Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience, as global leaders gathered in Davos on Friday against a backdrop of trade tensions, geopolitical uncertainty and rapid technological change.

Speaking on the final day of the World Economic Forum in Davos, Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years.

“We need to define who ‘we’ are in this so-called new world order,” he said, arguing that many emerging economies had been adapting to a more fragmented global system for decades.

Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience. In energy markets, he pointed out that the focus should remain on balancing supply and demand in a way that incentivized investment without harming the global economy.

“Our role in OPEC is to stabilize the market,” he said.

His remarks were echoed by Saudi Arabia’s Minister of Economy and Planning Faisal Alibrahim, who said that uncertainty had weighed heavily on growth, investment and geopolitical risk, but that reality had proven more resilient.

“The economy has adjusted and continues to move forward,” Alibrahim said.

Alibrahim warned that pragmatism had become scarce, trust increasingly transactional, and collaboration more fragile. “Stability cannot be quickly built or bought,” he said.

Alibrahim called for a shift away from preserving the status quo towards the practical ingredients that made cooperation work, stressing discipline and long-term thinking even when views diverged.

Quoting Saudi Arabia’s founding King Abdulaziz Al-Saud, he added: “Facing challenges requires strength and confidence, there is no virtue in weakness. We cannot sit idle.”

President of the European Central Bank Christine Lagarde stressed the importance of distinguishing meaningful data from headline noise, saying: “Our duty as central bankers is to separate the signal from the noise. The real numbers are growth numbers not nominal ones.”

Managing Director of the IMF Kristalina Georgieva echoed Lagarde’s sentiments, saying that the world had entered a more “shock prone” environment shaped by technology and geopolitics.

Director General of the World Trade Organization Ngozi Okonjo-Iweala said that the global trade systems currently in place were remarkably resilient, pointing out that 72 percent of global trade continued despite disruptions.

She urged governments and businesses, however, to avoid overreacting.

Okonjo Iweala said that a return to the old order was unlikely, but trade would remain essential. Georgieva agreed, saying global trade would continue, albeit in a different form.

Georgieva warned that AI would accelerate economic transformation at an unprecedented speed. The IMF expects 60 percent of jobs to be affected by AI, either enhanced or displaced, with entry-level roles and middle-class workers facing the greatest pressure.

Lagarde warned that without cooperation, capital and data flows would suffer, undermining productivity and growth.

Al-Jadaan said that power dynamics had always shaped global relations, but dialogue remained essential. “The fact that thousands of leaders came here says something,” he said. “Some things cannot be done alone.”

In another session titled Geopolitical Risks Outlook for 2026, former US Democratic representative Jane Harman said that because of AI, the world was safer in some ways but worse off in others.

“I think AI can make the world riskier if it gets in the wrong hands and is used without guardrails to kill all of us. But AI also has enormous promise. AI may be a development tool that moves the third world ahead faster than our world, which has pretty messy politics,” she said.

American economist Eswar Prasad said that currently the world was in a “doom loop.”

Prasad said that the global economy was stuck in a negative-feedback loop and economics, domestic politics and geopolitics were only bringing out the worst in each other.

“Technology could lead to shared prosperity but what we are seeing is much more concentration of economic and financial power within and between countries, potentially making it a destabilizing force,” he said.

Prasad predicted that AI and tech development would impact growing economies the most. But he said that there was uncertainty about whether these developments would create job opportunities and growth in developing countries.

Professor of international political economy at the University of New South Wales in Australia, Elizabeth Thurbon, said that China was driving a Green Energy transition in a way that should be modeled by the rest of the world.

“The Chinese government is using the Green Energy Transition to boost energy security and is manufacturing its own energy to reduce reliance on fossil fuel imports,” she explained.

Thurbon said that China was using this transition to boost economic security, social security and geostrategic security. She viewed this as a huge security-enhancing opportunity and every country had the ability to use the energy transition as a national security multiplier. 

“We are seeing an enormous dynamism across emerging market economies driven by China. This boom loop is being driven by enormous investments in green energy. Two-thirds of global investment flowing into renewable energy is driven largely by China,” she said.

Thurbon said that China was taking an interesting approach to building relationships with countries by putting economic engagement on the forefront of what they had to offer.

“China is doing all it can to ensure economic partnership with emerging economies are productive. It’s important to approach alliances as not just political alliances but investment in economy, future and the flourishment of a state,” she said.

The panel criticized global economic treaties and laws, and expressed the need for immediate reforms in economic governing bodies.

“If you are a developing economy, the rules of the WTO, for example, are not helpful for you to develop. A lot of the rules make it difficult to pursue an economic development agenda. These regulations are not allowing the economies to grow,” Thurbon said.

“Serious reform must be made in international trade agreements, economic bodies and rules and guidelines,” she added.

Prasad echoed this sentiment and said there was a need for national and international reform in global economic institutions.

“These institutions are not working very well so we can reconfigure them or rebuild them from scratch. But unfortunately the task of rebuilding falls into the hands of those who are shredding them,” he said.

WEF attendees were invited to join the Global Collaboration and Growth meeting to be held in Saudi Arabia in April 2026 to continue addressing the complex global challenges and engage in dialogue.