FaceOf: Deemah Al-Yahya, executive manager of Misk Innovation

Deemah Al-Yahya
Updated 12 February 2019
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FaceOf: Deemah Al-Yahya, executive manager of Misk Innovation

  • Specializing in digital transformation, digital economy, and literacy skills, Al-Yahya serves to develop an innovative ecosystem that enables Saudi talent to thrive
  • Al-Yahya obtained her bachelor’s degree from King Saud University

Deemah Al-Yahya is the executive manager of Misk Innovation, which is part of Misk Foundation. 

Specializing in digital transformation, digital economy, and literacy skills, Al-Yahya serves to develop an innovative ecosystem that enables Saudi talent to thrive through the development of entrepreneurial and tech businesses and communities. 

On Saturday, the Misk Foundation celebrated the completion of the second edition of Saudi Codes at an event in Riyadh. 1,025,971 participants ranging from ages eight through 65, 53 percent of which consisted of women, completed courses in the MakeCode, JavaScript, and Python programming languages. 

The courses were available in 192 provinces, cities and villages across Saudi Arabia, as well as to Arabic-speaking participants in 139 countries worldwide.

Saudi Codes is a partnership between Misk, the Saudi Ministry of Education, the Saudi Ministry of Communications and Information Technology and Saudi Telecom Co. It is an educational initiative designed to teach people computer programming in an accessible and relevant way. 

Speaking at the event, Al-Yahya welcomed the collaboration between different sectors, saying: “This partnership has brought new skills and opportunities to a wider array of people than ever before.”

Al-Yahya obtained her bachelor’s degree from King Saud University, after which she obtained her master’s degree from INSEAD. Currently, Al-Yahya is pursuing her Ph.D. at Harvard Business School. 

Along with her work with Misk Foundation, Al-Yahya is a member of the Global Future Council for Digital Economy and Society at the World Economic Forum, a member to the advisory board at STC Academy, and a member of the board of directors of the Saudi Federation for Cyber Security and Programming.


Children’s Theater Festival opens in Qassim region

Updated 27 January 2026
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Children’s Theater Festival opens in Qassim region

  • To develop future ‘cultural architects,’ says CEO Khaled Al-Baz
  • ‘Nurture creativity, aesthetic awareness and sense of belonging’

BURAIDAH: The Qassim Children’s Theater Festival opened on Tuesday bringing together professionals from across Saudi Arabia and the Gulf.

The event is being held under the patronage of Prince Dr. Faisal bin Mishaal bin Saud bin Abdulaziz, governor of Qassim, at the Science Center in Unaizah governorate.

It has been Organized by the Theater and Performing Arts Association and executed by the Unaizah Theater Association, the Saudi Press Agency reported.

Running until Jan. 31, it features shows, panel discussions, as well as training workshops to develop children’s theater and strengthen professional skills in the field.

Khaled Al-Baz, CEO of the Theater and Performing Arts Association, told the SPA the festival forms part of a broader strategy to position children’s theater as a distinct cultural sector.

“Children today constitute genuine audiences — tomorrow’s cultural architects,” Al-Baz said.

Ahmed Al-Humaimidi, president of the Unaizah Theater Association, said it was an investment in young people, noting that it extends beyond performances to include cultural and educational programming.

He said the initiative aims to nurture creativity, aesthetic awareness and a sense of belonging, while also identifying emerging talent and encouraging knowledge exchange among theater practitioners.

“Our association recognizes children’s theater as foundational to cultivating aware, creative character,” he said.

The festival serves as both an artistic showcase and a platform for professional dialogue, reflecting the Kingdom’s expanding cultural landscape and growing focus on children’s theater as an educational and cultural tool, the SPA noted.

This occurs alongside support for signature initiatives and performing arts promotion as quality-of-life enhancement.