MITZPE RAMON, Israel: Israel has already been credited with making the desert bloom. Now it hopes to make it boom — with tourists.
Seeking to bolster tourism to its vast and largely undeveloped Negev desert region, Israel is promoting luxury camping trips, Bedouin hospitality and challenging outdoor activities like dune surfing.
In addition, a new international airport is rising from the desert floor 18 kilometers (11 miles) from the Israeli Red Sea resort of Eilat and the neighboring Jordanian port of Aqaba.
Tourism in Israel is big business, bringing in $5.8 billion in 2017.
Arrivals to the country of about eight million citizens hit a record 3.6 million last year, the Israeli tourism ministry said.
The United States, Russia, France, Germany and Britain accounted for most of the visitors.
The ministry says that it now seeks to grow the Negev’s share of total Israeli tourist revenue from the present five percent to 20 percent within two to three years.
It also aims to increase the number of Negev hotel rooms from 2,000 to about 5,000 within six to seven years.
Israel is marketing the desert as a unique destination on Europe’s doorstep.
“When it’s very cold in Europe, let’s say in December, January and February, we have very mild temperatures in the Negev,” the tourism ministry’s Uri Sharon told journalists on a tour of the sparsely populated region.
Activities include hiking, biking, rock climbing, abseiling and dune surfing — akin to snowboarding on sand.
The Negev is also home to a geological marvel: the Ramon Crater, the world’s largest erosion crater.
Salaam El Wadj has opened up the encampment where he lives with his wife, children and goats to visitors, who can stay in one of the tents and listen to his stories of Bedouin life.
“I was born here in the Negev hills,” he tells his visitors over strong, sweet tea.
Wadj relates how the arrival a century ago of British and French administrators and, in 1948, officials of the new state of Israel, brought a drive for modernization that disrupted and threatened the nomadic Bedouin way of life.
Hosting tourists, he said, enables him to preserve his heritage.
“They don’t want to just sleep in a Bedouin camp but also to learn,” he said.
Hikers can walk along part of the Negev Highland Trail, covering about 12 km a day between Bedouin camps while their luggage is transported by vehicle.
Near Wadj’s site, Hannah and Eyal Izrael have planted vineyards on terraces where Nabatean farmers cultivated vines 2,000 years ago.
Their Carmey Avdat winery produces just 5,000 bottles a year of Merlot, Cabernet Sauvignon, Chardonnay and other wines.
Eyal supplements his income by offering tourist accommodation in cabins and group tours to surrounding sites of interest rather than industrializing his winemaking.
Visitors can help run the production line and bottle, cork and label their choice of wine personally.
“All the time there are tourists from all over the world coming to the Israeli desert to explore, trek, taste our wine, go to other farms to taste goat cheese,” he said.
“The Negev is a very safe and accessible desert and it’s warm here.”
The vines grow in a natural basin, watered in winter by runoff from the surrounding hills and augmented with a modern irrigation system fed by desalinated sea water piped from the Mediterranean coast.
Not far from Carmey Avdat is the town of Mitzpe Ramon, which stands at the edge of the Ramon Crater.
There, travelers after tranquility with a luxurious twist can go “glamping” — glamor camping — in luxury tents with hot showers and a personal chef.
When inky night falls over the crater’s floor, there is the option of gazing through high-powered telescopes at the stars shining brightly in the unpolluted sky.
The Negev’s heart is only about a two-hour drive from Israel’s main international airport near Tel Aviv.
The new Ramon Airport will bring jumbo jets from around the globe to the desert itself.
Its website says that it will be able to initially handle up to two million passengers annually, but will be able to expand to a capacity of 4.2 million by 2030.
Low-cost and charter airlines currently flying to Ovda airport, about 60 km away from Eilat, will move to Ramon, it says.
They include Ryanair, Wizz Air, easyJet, SAS, Finnair and Ural Airlines.
Construction began in May 2013.
Israeli media say that the airport is expected to start operations this autumn, in time for the November-May winter tourist season, but the Israel Airports Authority (IAA) is making no official forecasts.
The IAA says the original specifications for the project were revised in light of lessons learned during the 2014 Gaza war.
After a rocket fired by Hamas militants in Gaza hit near the perimeter of Tel Aviv’s Ben Gurion International Airport, international carriers suspended flights.
IAA spokesman Ofer Lefler said that the revised plans for the Ramon airport will allow it to serve as a backup in addition to boosting tourism.
“In an emergency, not only will Israel’s entire passenger air fleet be able to land and park there, but also additional aircraft,” he said.
Seeking tourists, Israel promotes a different sun and sand
Seeking tourists, Israel promotes a different sun and sand
A look at NEOM’s prehistoric masterpieces etched in stone
- Open-air museum of ancient artworks is key to decoding past civilizations
- Drawings reveal how human beings interacted with now-extinct animals in the area
MAKKAH: In the heart of NEOM’s Hisma Desert, where sandstone mountains and plateaus rise from the arid landscape, is an extraordinary collection of ancient rock art and archaeological inscriptions. These priceless treasures illuminate the cultural and economic vitality of long-lost civilizations.
Once a vital corridor for caravans travelling the ancient trade routes of the Arabian Peninsula, this region preserves an invaluable legacy etched into its geological formations.
Abdulelah Al-Fares, a photographer and expert in ancient artifacts and a member of the Saudi Heritage Preservation Society, told Arab News that the rock art is in the mountains and plateaus in NEOM, part of a mountain range in the northwestern part of Tabuk.
Hisma Desert is bordered by the Sharah Mountains to the north, by Wadi Araba to the northwest, by the Hijaz Mountains to the west, and by Harrat Al-Raha to the south.
HIGHLIGHTS
• Studying rock art in the region matters deeply because it reveals economic and cultural changes that shaped the northern Arabian Peninsula.
• The drawings show how people interacted with now-extinct animals in the area, as well as with livestock and camels.
• Among the standout examples are life-sized camels crafted with remarkable precision and aesthetic detail.
“The plateaus, part of the Hisma Desert and its geological formations, represent an open-air museum of nature, ancient rock art, and diverse historical inscriptions,” he said.
The rock drawings feature engravings of human figures, animals and various scattered scenes throughout the site.
The engravings on the plateau’s facades depict scenes of animals, including wild animals such as camels, cattle, ibexes, ostriches and wolves, as well as other predatory animals, and depictions of hunting scenes and human combat.
These drawings are notable for their precision and have remarkably withstood the elements for thousands of years.
Abdulelah Al-Fares, Saudi Heritage Preservation Society member
“These drawings are notable for their precision and have remarkably withstood the elements for thousands of years,” he said. “Most of the themes and scenes in some of the rock drawings in the region are repeated and depict, to some extent, the world of wild animals and the interactions of humans through hunting and warfare.
“The mountains embody a civilizational and cultural legacy through their distinctive rock drawings featuring human and animal forms,” Al-Fares said.
He also highlighted the value of exploring NEOM’s ancient rock art. These carvings — depicting animals, hunting scenes and human figures — are a bridge between our modern lives and the world of humans thousands of years ago. They are a source of cultural and historical knowledge.
The artworks also illuminate the journey of human civilization, revealing its cultural and social evolution in the region.
Scattered throughout the area, a wide array of rock art sites show a vast and dense collection of drawings and archaeological inscriptions from different eras etched on mountain surfaces.
Al-Fares pointed out their diversity, noting the varied artistic styles, forms, and themes that distinguish each piece.
Among the standout examples are life-sized camels crafted with remarkable precision and aesthetic detail. The careful attention to detail is thought to underscore the camel’s role as an essential sources of food and transport in ancient times.
Another façade shows a herd of cows, all facing forward, their large crescent-shaped horns curving at the tips. Encircling this herd, human figures of varying sizes are skilfully carved.
These ancient artworks are pictorial panels of human history, activity, environmental adaptation, and cultural development during ancient times. Their value shines brighter given the scarcity of insights into prehistoric life.
Studying rock art in the region matters deeply because it reveals economic and cultural changes that shaped the northern Arabian Peninsula.
The drawings show how people interacted with now-extinct animals in the area, as well as with livestock and camels.
Many carvings portray human beings astride animals, including a warrior wielding a spear and sword, rendered with finesse and skill.
Scattered throughout the region, some drawings hint at the presence of different ethnic groups that lived in the area. The provide clues to migratiosn and trace the routes of trade caravans that used these locations as settlement points.
Saudi Arabia’s Hail poppy reserve attracts thousands of tourists
- Since opening in 2022, the reserve, which covers 10,000 sq. meters, has drawn thousands of domestic and foreign visitors
HAIL: With its vibrant array of wildflowers framed by golden sand dunes and majestic mountains, the Poppy Reserve in Al-Khattah is one of the Hail region’s most captivating attractions.
Since opening in 2022, the reserve, which covers 10,000 sq. meters, has drawn thousands of domestic and foreign visitors, particularly during holidays, Eid and the spring season.
The attraction enchants guests with its sweeping fields of poppies, perfectly balanced in form and color. As the sun sets, the golden rays cast a warm glow over the landscape and create a natural wonder.
This striking beauty enhances the region’s reputation for breathtaking scenery and offers a unique experience.
Madinah Retreats: Culture, spirituality to power up the soul
- Paradigm shift blends wellness practices, cultural expeditions, spiritual experiences
JEDDAH: In the sacred embrace of Madinah, one of Islam’s holiest sites, a new culture-oriented wellness experience is offering a journey that integrates spirituality, culture, and heritage.
The inspiration behind Madinah Retreats stems from founder Moatassem Al-Bitar’s experience in the wellness and spiritual tourism industry in Saudi Arabia and beyond.
Recognizing key gaps in traditional retreat models and leveraging Saudi Arabia’s tourism vision, he envisioned a paradigm shift that blends modern wellness practices, cultural expeditions, and spiritual experiences into a single journey.
With a background as a corporate culture change and people engagement manager, Al-Bitar has curated over 50 retreats across Saudi Arabia, Egypt, and the US, serving more than 400 participants.
His academic training spans diverse fields, including organizational behavior, Islamic spirituality, and intercultural studies.
Officially launched in 2024 after five years in the making, the initiative held its second retreat, under the theme “The Arrival,” earlier this year in Madinah.
FASTFACTS
• Madinah Retreats stems from founder Moatassem Al-Bitar’s experience in the wellness and spiritual tourism industry in Saudi Arabia and beyond.
• It blends modern wellness practices, cultural expeditions, and spiritual experiences into a single journey.
Al-Bitar told Arab News: “Every retreat we design starts with clear intentions and objectives, supplemented by a story and a theme that aligns with a particular destination.”
The retreats feature a collective of facilitators who work together toward a unified intention, ensuring a balanced and immersive experience.
“One of our main goals is to promote different destinations in Saudi Arabia that are perfectly ideal for wellness-centric experiences, in addition to its unmatched culturally enriching character,” Al-Bitar said.
“We seek to partner with pertinent governmental initiatives and entities that fulfill the Kingdom’s Vision 2030 for wellness tourism and exceptional experiences.”
Al-Bitar explained that each retreat is meticulously structured around three core pillars: spirituality (meditative practices and inner reflection); culture (heritage site visits, traditional storytelling, and local experiences); and wellness (movement–based practices, mindfulness exercises, and healing foods).
By integrating these elements into daily programs, Madinah Retreats offers a journey tailored to the needs of participants and is a “philosophy of being rooted, real, and rich.”
The retreats target individuals and groups seeking genuine transformation in their well-being, spiritual connection, and cultural enrichment. They provide a safe and accepting space where participants are respected on their unique paths to healing.
Madinah, which is the spiritual capital of Islam, is popularly known as the Illuminated City. It offers an atmosphere of peace and rejuvenation, and its diverse topography and climate make it ideal for nature-based healing.
“Madinah is widely recognized as a destination where the heart feels at peace, the body feels rejuvenated, the mind feels clarity and the soul feels enriched,” said Al-Bitar. “The city’s rapid development and recognition as a top global tourism destination further enhance its appeal.”
The Madinah Retreats experience is usually hosted in a traditional farm resort surrounded by nature. Participants visit cultural and historic sites, explore the city’s vibrant social scene, and experience local cuisine, contemporary art, and community traditions.
“During the retreat we offer meditation, breathwork, self-reflection, yoga, tai chi, and other somatic therapies, creative expression as a healing tool, as well as locally sourced, nourishing meals,” Al-Bitar added.
The somatic practices guided by expert facilitators enhance body awareness and overall well-being.
Al-Bitar said: “Connecting with nature and animals has proven therapeutic benefits. Madinah Retreats incorporates nature-based and equine therapy to help participants reconnect with their original disposition, providing an irreplaceable form of healing.”
Cultural storytelling is also an essential component, allowing participants to explore the hidden wisdom of each landmark and understand local traditions and historic practices.
No prior experience in meditation or wellness practices is required, making the retreats accessible to all.
Honoring his Egyptian roots, Al-Bitar is expanding the retreats to Siwa, Egypt.
Siwa Oasis, nestled within a breathtaking desert landscape, is characterized by vast dunes, striking limestone outcrops, and distinctive geomorphological features that enhance its appeal as a tourist destination.
“The expansion to Siwa, Egypt, was inspired by the oasis’ 160-year-old tradition of reconciliation — Eid El-Solh, a celebration of harmony,” Al-Bitar said.
“Siwa’s natural healing elements, such as salt lakes, hot springs, and lush landscapes, mirror many of Madinah’s restorative qualities.”
Al-Bitar said that Madinah Retreats will also explore the Kingdom’s hidden gems by hosting retreats in Abha, Aseer, Al-Ahsa, and other locations rich in healing nature and cultural heritage.
Retreat prices range from SR5,000 ($1,333) to SR10,000, depending on the location, program, facilitators, transportation, and accommodation.
Madinah Retreats follows a collaborative model, partnering with local service providers, facilitators, and experts to provide an experience that remains true to the cultural essence of each destination.
Al-Bitar said: “Our content caters to people from different backgrounds, both English and Arabic speakers. Our agenda is characterized by being spacious and offers ample time for self-guided practices. Our way of delivery is strictly non-intrusive.”
Participants leave Madinah Retreats feeling “transformed, enriched, and connected to their most authentic selves.”
Al-Bitar said that the experience embodied the profound wisdom: “You presume you are a small entity, but within you is enfolded the entire universe.”
Madinah Retreats also provides a customized retreat model that caters to corporations and teams, as well as add-on visits such as expeditions in AlUla.
High-end design with luxury service: The Jeddah Edition
JEDDAH: With its sleek, contemporary design that combines modern luxury with understated elegance, it’s no surprise that the Jeddah Edition won Best Hotel Design at last month’s Saudi Commercial Interior Design Awards.
The high-ceilinged lobby is gorgeous — its orange acrylic sphere, created by Vincent Leroy, really pops against the sunset and created such a perfect vibe as I walked in.
The welcome was as impressive as the surroundings, with Saudi coffee and dates served before I’d even checked in. The check-in process was smooth and efficient, setting the tone for a relaxed and enjoyable stay, throughout which the staff were always friendly and quick to respond to any requests, ensuring visitors feel well taken care of.
My spacious deluxe room, thoughtfully laid out, instantly made me feel at home. The beige-and-white color scheme, balanced by the perfect lighting, created a calm and comfortable environment, while the bathroom’s freestanding tub and signature Le Labo toiletries added a touch of luxury.
In the evening, I headed down to the Lobby Bar to grab a light snack. The atmosphere was lively — there’s a snooker table and a selection of games for guests to enjoy — but cozy too, with blankets and shawls draped over the comfortable sofas. I sampled some of the delicious snacks, including vegetable spring rolls and zucchini chips paired with a brinjal sauce dip, before heading out for a stroll around the nearby art promenade.
While there are many excellent dining options within the hotel, its location near the Jeddah Yacht Club and Marina provides easy access to a variety of great spots, ideal for foodies.
As night fell, I made my way to the poolside lounge on the Edition’s roof terrace. This quickly became one of my favorite spots, with its panoramic views of the marina and the Formula 1 racetrack.
In the morning, I indulged myself with a relaxing massage at the hotel’s Aromatic Spa, an experience which began with a refreshing cup of lemon mint tea with a few drops of chamomile. The spa facilities were immaculate, with separate changing rooms and bathrooms. For couples, there’s a special treatment room that includes a private balcony.
The food at the hotel was excellent. At the Maritime restaurant, which serves a contemporary French-Asian menu, there are breakfast and lunch buffets, while for dinner, the à la carte menu offers a selection of dishes designed for sharing. I was particularly impressed by the monkey bread, shrimp dumplings with lemongrass beurre blanc and caviar, lamb shank, and perfectly cooked beef short ribs. The restaurant’s terrace, framed by pink bougainvillea and 150-year-old olive trees, and with views of the Red Sea, provided an exceptional setting for dining.
After eating, I headed to The Den, a cozy lounge perfect for those looking to unwind with a cigar or enjoy a light drink. With tufted teal velvet banquettes and a classic ambiance, The Den is an intimate setting that contrasts beautifully with the lively energy of the rest of the hotel.
There were several other amenities I made use of, including a well-equipped gym and the rooftop pool. Sadly, the latter, while an excellent spot to relax under the warm Jeddah sun, isn’t really large enough for anyone wanting to get some proper swimming in.
That was a minor gripe, however, and overall my stay at The Edition was an experience I would be happy to repeat. If you’re looking for a relaxing, luxurious stay in Jeddah, it’s hard to beat.
Exploring Uzbekistan: a crossroads of cultures
- The Central Asian country is home to some of the finest examples of Islamic design in the world
BUKHARA: As a young Saudi girl, I didn’t often hear stories from my late Uzbek grandmother about her homeland. Instead, she shared her heritage through food. During family gatherings, she would pile our plates high with Bukhari rice, a fragrant dish as rich in history as Uzbekistan itself. But neither my father nor my siblings had ever been to her homeland, so when I was offered the chance to go — close to my birthday too — it felt like a gift from destiny.
Saudi citizens can now visit Uzbekistan without a visa, and though it remains a niche tourist destination, the country has been a crossroads of Islamic, scientific and cultural development, for centuries, influencing Central Asia and the wider Islamic world.
It has been home to some of the Islamic world’s most significant scholars, including Imam Al-Bukhari, Al-Tirmidhi, Al-Biruni and Al-Khorezmi. Their contributions to science, mathematics and astronomy are still globally influential.
While glitzy Tashkent, the capital, offers a beguiling blend of modernity and history — and the country’s best shopping options — you’d be doing yourself a disservice if that was your only destination.
Try, for example, the storied ancient city of Samarkand in the northeastern Zerafshan River valley. Once a hub on the Silk Road, Samarkand is a tapestry of Persian, Greek, Arabic, Mongol and Soviet influences, and earned UNESCO World Heritage status in 2001. Founded in the 7th century BCE and flourishing during the Timurid era of the 14th and 15th centuries, Samarkand became a beacon of Islamic culture. Its famed Bibi-Khanym Mosque and the Registan Square are exemplars of Islamic creativity; the square’s trio of majestic madrasas — Ulugh Beg, Sher-Dor, and Tilya-Kori — feature intricate tilework, calligraphy and design that influenced Islamic architecture far and wide. I had the best ice cream there, too.
Bukhara, another millennia-old Silk Road city that has long been a center of Islamic scholarship and spirituality, is another must-see. During the Golden Age of Islam, the city became a hub of Sufi thought and Muslim theology, and today it houses more than 350 mosques and 100 religious institutions. It was here that Imam Al-Bukhari compiled “Sahih al-Bukhari,” a major work of Sunni Islam.
Designated a UNESCO World Heritage site in 1993, Bukhara offers a rare view into a perfectly maintained ancient Islamic city. Highlights include the Ark of Bukhara fortress, dating back to the 5th century, and the Ismail Samani mausoleum, a pristine example of 10th-century Muslim architecture. The city’s Poi Kalan complex — consisting of the Kalan Mosque, Kalan Minaret, and Mir-i-Arab Madrasa — is a fine showcase for Islamic decorative arts, with tilework and mosaics that have survived through the centuries.
Both cities are also celebrated for their artistic traditions, which are central to Uzbekistan’s identity. Their high-quality silk, handwoven carpets, and embroidery, notably using the traditional textile adorned with intricate floral and geometric patterns are fan favorites. Along with the hand-painted pottery and other handmade goods, the quality on offer will make you wish you had more suitcases with you.
As for the food, Uzbek cuisine is influenced by flavors and techniques from across Central Asia. While it’s heavy on the meat — horse is very popular — there are some great vegetarian dishes and plenty of pomegranates to go around. The plov, a famous rice dish with fragrant meat, carrots and spices, is a must-try; indeed, the plov I shoveled down in Bukhara was better than anything I ever tasted at my family home. Sorry grandma.
My next favorite thing was to rip into the fresh bread and dried fruit — perfect.
While Samarkand and Bukhara are major draws, Uzbekistan’s other regions offer further gems. In Khiva, the well-preserved walled city of Ichan-Kala takes visitors back to the Silk Road days with palaces, mosques and minarets aplenty. The Fergana Valley, known for its agriculture and craftsmanship, boasts pottery in Rishtan and silk weaving in Margilan — crafts that have been handed down for generations.
Traveling within Uzbekistan is both affordable and convenient, with well-connected train routes between the major cities. While Uzbek and Russian are commonly spoken, you can usually find menus with oddly worded English translations at most places. And if not, then smiles and hand gestures go a long way in bridging any language gaps with the friendly locals.
For Gulf tourists seeking a road-less-travelled destination, but with familiar historical and cultural links, Uzbekistan is an ideal choice.
