Saudi Arabia is a strategic partner for developing the halal food industry all over the world, said Datuk Seri Mustapha Mohamed, Malaysia’s minister for International Trade and Industry, on the sidelines of a press conference at the World Halal Week 2014.
“We must accommodate Saudi companies in this sector in partnership with Malaysian companies to see an increase in investment,” he said.
“Several countries have participated in the Malaysia International Halal Showcase (MIHAS) for the first time this year. This includes South Korea, an exhibitor at the event.”
The current MIHAS session runs between Apr. 9 and 12.
“We have seen an increase in participation at this year’s MIHAS event in conjunction with World Halal Week,” he said.
“This reflects greater interest in the industry.”
“Malaysia is also exploring the potential of halal non-food sectors, such as cosmetics, personal care products and pharmaceuticals,” said Mohamed.
“The country exported a total of $615 million worth of halal cosmetic and personal care products last year, compared with $515 million in 2012.”
The Saudi Export Development Authority (SEDA) has played an active role in this year’s MIHAS event, the Saudi Press Agency reported.
Fahad Al-Rashid, Saudi envoy to Kuala Lumpur, appreciated the role of SEDA in promoting and supporting the exhibition of Saudi products at such events.
The Saudi diplomat underscored the importance of increasing trade exchange between the Kingdom and Malaysia, currently estimated at SR12 billion.
“Still, this does not reflect the true extent of bilateral ties,” he said.
Al-Rashid had submitted a proposal to the Muslim World League (MWL) and Islamic Development Bank (IDB) to reconcile halal organizations under one umbrella in order to unify products and increase consumer confidence.
He called on Saudi investors to enter the Malaysian market, a promising outlet for Saudi products that are gaining popularity among Malaysian consumers.
Firras Aba Al-Khail, head of public relations and marketing at SEDA, said the Saudi pavilion represents 20 food products companies.
“By allowing these companies to showcase their products at the event, SEDA hopes to reinforce the quality of Saudi products, which, in the long run, will have a positive impact on the national economy,” he said.
“There are more than 500 pavilions representing some 30 world countries,” he said.
“Purchasing halal products is increasingly become a lifestyle choice for many non-Muslims beyond the already existing massive consumer base of the global two billion-strong Muslim population, which accounts for 23 percent of the world population,” said Hani Al-Mazeedi of the Kuwait Institute for Scientific Research.
“This is something we Muslims can be proud of.”
“The growing popularity of halal products and services worldwide can bridge civilizations to promote greater interfaith understanding,” he said.
“The halal industry can provide a stepping stone for scientific and technological research.”
“We are in discussions with potential investors from Japan, Europe and China, most of whom are from the food and beverage industry,” said Chief Executive Officer Datuk Seri Jamil Bidin.
Jamil confirmed that several companies have expressed a keen interest in making Malaysia their trade center by buying products here to be exported to their respective countries.
Saudi products gaining popularity among Malaysian consumers
Saudi products gaining popularity among Malaysian consumers
World must prioritize resilience over disruption, economic experts warn
- Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years
- Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience
DAVOS: Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience, as global leaders gathered in Davos on Friday against a backdrop of trade tensions, geopolitical uncertainty and rapid technological change.
Speaking on the final day of the World Economic Forum in Davos, Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years.
“We need to define who ‘we’ are in this so-called new world order,” he said, arguing that many emerging economies had been adapting to a more fragmented global system for decades.
Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience. In energy markets, he pointed out that the focus should remain on balancing supply and demand in a way that incentivized investment without harming the global economy.
“Our role in OPEC is to stabilize the market,” he said.
His remarks were echoed by Saudi Arabia’s Minister of Economy and Planning Faisal Alibrahim, who said that uncertainty had weighed heavily on growth, investment and geopolitical risk, but that reality had proven more resilient.
“The economy has adjusted and continues to move forward,” Alibrahim said.
Alibrahim warned that pragmatism had become scarce, trust increasingly transactional, and collaboration more fragile. “Stability cannot be quickly built or bought,” he said.
Alibrahim called for a shift away from preserving the status quo towards the practical ingredients that made cooperation work, stressing discipline and long-term thinking even when views diverged.
Quoting Saudi Arabia’s founding King Abdulaziz Al-Saud, he added: “Facing challenges requires strength and confidence, there is no virtue in weakness. We cannot sit idle.”
President of the European Central Bank Christine Lagarde stressed the importance of distinguishing meaningful data from headline noise, saying: “Our duty as central bankers is to separate the signal from the noise. The real numbers are growth numbers not nominal ones.”
Managing Director of the IMF Kristalina Georgieva echoed Lagarde’s sentiments, saying that the world had entered a more “shock prone” environment shaped by technology and geopolitics.
Director General of the World Trade Organization Ngozi Okonjo-Iweala said that the global trade systems currently in place were remarkably resilient, pointing out that 72 percent of global trade continued despite disruptions.
She urged governments and businesses, however, to avoid overreacting.
Okonjo Iweala said that a return to the old order was unlikely, but trade would remain essential. Georgieva agreed, saying global trade would continue, albeit in a different form.
Georgieva warned that AI would accelerate economic transformation at an unprecedented speed. The IMF expects 60 percent of jobs to be affected by AI, either enhanced or displaced, with entry-level roles and middle-class workers facing the greatest pressure.
Lagarde warned that without cooperation, capital and data flows would suffer, undermining productivity and growth.
Al-Jadaan said that power dynamics had always shaped global relations, but dialogue remained essential. “The fact that thousands of leaders came here says something,” he said. “Some things cannot be done alone.”
In another session titled Geopolitical Risks Outlook for 2026, former US Democratic representative Jane Harman said that because of AI, the world was safer in some ways but worse off in others.
“I think AI can make the world riskier if it gets in the wrong hands and is used without guardrails to kill all of us. But AI also has enormous promise. AI may be a development tool that moves the third world ahead faster than our world, which has pretty messy politics,” she said.
American economist Eswar Prasad said that currently the world was in a “doom loop.”
Prasad said that the global economy was stuck in a negative-feedback loop and economics, domestic politics and geopolitics were only bringing out the worst in each other.
“Technology could lead to shared prosperity but what we are seeing is much more concentration of economic and financial power within and between countries, potentially making it a destabilizing force,” he said.
Prasad predicted that AI and tech development would impact growing economies the most. But he said that there was uncertainty about whether these developments would create job opportunities and growth in developing countries.
Professor of international political economy at the University of New South Wales in Australia, Elizabeth Thurbon, said that China was driving a Green Energy transition in a way that should be modeled by the rest of the world.
“The Chinese government is using the Green Energy Transition to boost energy security and is manufacturing its own energy to reduce reliance on fossil fuel imports,” she explained.
Thurbon said that China was using this transition to boost economic security, social security and geostrategic security. She viewed this as a huge security-enhancing opportunity and every country had the ability to use the energy transition as a national security multiplier.
“We are seeing an enormous dynamism across emerging market economies driven by China. This boom loop is being driven by enormous investments in green energy. Two-thirds of global investment flowing into renewable energy is driven largely by China,” she said.
Thurbon said that China was taking an interesting approach to building relationships with countries by putting economic engagement on the forefront of what they had to offer.
“China is doing all it can to ensure economic partnership with emerging economies are productive. It’s important to approach alliances as not just political alliances but investment in economy, future and the flourishment of a state,” she said.
The panel criticized global economic treaties and laws, and expressed the need for immediate reforms in economic governing bodies.
“If you are a developing economy, the rules of the WTO, for example, are not helpful for you to develop. A lot of the rules make it difficult to pursue an economic development agenda. These regulations are not allowing the economies to grow,” Thurbon said.
“Serious reform must be made in international trade agreements, economic bodies and rules and guidelines,” she added.
Prasad echoed this sentiment and said there was a need for national and international reform in global economic institutions.
“These institutions are not working very well so we can reconfigure them or rebuild them from scratch. But unfortunately the task of rebuilding falls into the hands of those who are shredding them,” he said.
WEF attendees were invited to join the Global Collaboration and Growth meeting to be held in Saudi Arabia in April 2026 to continue addressing the complex global challenges and engage in dialogue.









