Lacoste and Al Farouk Trading Co. celebrated the brand’s 80th anniversary by inviting their VIP customers and top media representatives to a Lacoste event at Red Sea Mall in Jeddah recently.
Lacoste has set up an open perfect space to display the brand’s story. Guests were treated to a better insight on the brand’s rich heritage and DNA, from displayed images of the founder Rene Lacoste to film clips showcasing Lacoste’s 80 years of success.
Lacoste representatives talked the guests through the Lacoste 80th exhibit, which showcased the brand’s identity and reputation that has been built upon a number of core values inherited from a history sprinkled with sports achievements and reinforced by the ideas of happiness and art de vivre. Authenticity, elegance, empathy, joie de vivre.
Guests mingled, snapped pictures with the giant crocodile, as well as enjoyed browsing the exclusive collection that has been designed for the 80th anniversary. The collection has been inspired by revisiting the timeless style of the brand and reinventing the symbols, materials and codes that epitomize "Unconventional Chic."
Lacoste celebrates 80th anniversary in Kingdom
Lacoste celebrates 80th anniversary in Kingdom
Arab Investment launches new corporate identity
The Arab Investment Company has launched its new corporate identity, “Arab Invest,” in a strategic move that reflects its future direction and marks the start of a new chapter in its journey, which began in 1974, as one of the Arab sovereign wealth funds concerned with developing resources and enhancing economic integration among its 16 Arab member states.
The new corporate identity reflects the company’s value system underpinning its investment approach, based on robust governance, sustainability, effective partnerships, and adherence to the highest professional and economic standards, embodying its vision of building high-quality investments aligned with the priorities of the shareholder states.
Saad bin Abdulaziz Al-Khalb, chairman of the board of directors, said: “The launch of the company’s new identity comes within the context of a strategic phase aimed at enhancing clarity of institutional vision and consolidating the company’s position over the long term, in line with shareholders’ aspirations and reflective of the requirements of the coming period.”
He added that the new identity is viewed as a clear translation of a well-considered investment trajectory that reflects depth of experience, strengthens stakeholders’ confidence, and supports the company’s ability to continue serving the interests of the Arab member states.
CEO of Arab Invest Abdullah bin Saleh Bakhraibah said the launch of the new corporate identity represents, in essence, a new chapter in the company’s journey spanning more than 50 years. He noted the particular importance of this step at both the strategic and operational levels, as the new identity reflects a series of institutional transformations the company has undergone in recent years, including achieving the highest financial revenues in its history during 2025.
Bakhraibah added: “The new identity is not merely a visual update for the company; rather, it is a strategic message that expresses an advanced stage of institutional maturity, while simultaneously underscoring the deep historical roots of one of the region’s most established Arab sovereign wealth funds, consolidating its distinguished position and the credibility it enjoys in the Arab investment landscape, enabling it to keep pace with major economic developments and enhancing the company’s readiness to continue growth and expansion in accordance with best-in-class investment practices.”
He also highlighted the company’s distinguished investment efforts since the launch of its new strategy, saying that Arab Invest has recently witnessed notable development in local and global strategic partnerships, to achieve the highest performance standards and institutional operating mechanisms. Bakhraibah emphasized the company’s continued commitment to delivering sustainable investment impact in line with the aspirations of the coming period.
