LONDON: Meta Platforms’ Instagram has grown to 3 billion Monthly Active Users, CEO Mark Zuckerberg said on Wednesday, marking another milestone for one of the most popular social media apps in the world.
Meta last disclosed Instagram’s user figures in 2022 when Zuckerberg said the app had hit more than 2 billion monthly active users.
Meta, previously known as Facebook, bought Instagram for $1 billion in 2012, a move that had raised questions about the company’s strategy as the social media app had begun with just photo-sharing without significant revenue.
Since then the app has grown astronomically and some firms have estimated it will make up more than half of Meta’s US ad revenue this year.
A major factor contributing to Instagram’s success is the Reels feature which launched in 2020 and allows users to create short-form content — a market that faces fierce competition from rivals such as TikTok and Google-owned YouTube shorts.
TikTok, owned by Chinese technology behemoth ByteDance, has more than 1 billion users globally who visit monthly, a company spokesperson said earlier this month.
Meta CEO Zuckerberg says Instagram has grown to 3 billion monthly active users
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Meta CEO Zuckerberg says Instagram has grown to 3 billion monthly active users
- Some firms have estimated that Instagram will make up more than half of Meta’s US ad revenue this year
TikTok names 2025 MENA Awards nominees ahead of Dubai ceremony
- Awards celebrate 66 creators across 11 categories, spanning food, sport, education, entertainment, fashion, and beauty
- Ceremony will take place during the 1 Billion Followers Summit on Jan. 8
LONDON: TikTok has announced the nominees for its 2025 MENA Awards, an annual showcase of the creators, trends and cultural moments that shaped the region’s online conversation over the past year.
For the first time, the awards will be held in Dubai during the 1 Billion Followers Summit in January, which is one of the world’s largest gatherings of digital creators.
“We’re proud to celebrate the return of the TikTok Awards in MENA, a moment dedicated to spotlighting the remarkable creativity emerging from our region and the creators who continue to inspire creativity and bring joy to millions every day,” Kinda Ibrahim, regional general manager of operations, TikTok Middle East, Africa, South and Central Asia, said.
This year’s TikTok Awards MENA will highlight 66 creators across 11 categories, spanning food, sport, education, entertainment, fashion, and beauty, alongside four cross-cutting prizes: Creator of the Year, Visionary Content Award, Breakthrough Artist of the Year and Changemaker of the Year.
TikTok said the shortlisted accounts reflect how MENA creators drove global conversations in 2025, from viral sounds and challenges to issue-based campaigns and long-form storytelling that traveled beyond the region’s borders.
The platform said the awards are an opportunity to recognize creators whose work has helped define the platform’s mix of humor, lifestyle, music, and social commentary in Arabic and other languages.
The ceremony will also include performances by regional artists whose tracks have underpinned major TikTok trends this year, with the full lineup due to be confirmed later in December.
A full list of nominees is available on TikTok MENA channel. Public voting for the awards is now open and runs until Dec. 23, with winners set to be announced at the summit on Jan. 8.
