AlUla to host Instagram Creators Summit 

The agenda includes interactive panel discussions, keynote speeches, and conversations about the future of content creation, covering topics such as social media, artificial intelligence, and the evolving digital landscape. (SPA)
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Updated 17 April 2025
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AlUla to host Instagram Creators Summit 

  • This groundbreaking summit is the first of its kind in the region and will bring together leading content creators from around the world

ALULA: AlUla is poised to host the first Instagram Creators Summit in the Middle East and North Africa. The event will take place from April 20 to 22, organized by Meta, the technology company, in partnership with the Royal Commission for AlUla, and in collaboration with the Saudi Tourism Authority and Riyadh Air.

This groundbreaking summit is the first of its kind in the region and will bring together leading content creators from around the world. The agenda includes interactive panel discussions, keynote speeches, and conversations about the future of content creation, covering topics such as social media, artificial intelligence, and the evolving digital landscape.

These creators collectively reach more than 231 million followers worldwide, highlighting the growing importance of influencer marketing in today’s travel destinations.

The summit will also feature sessions on how to best utilize platform tools, explore the latest technical updates, and identify new opportunities in the creator economy.

Interactive dialogues will allow participants to engage directly with Meta’s product managers, while open forums will encourage the sharing of expertise and the building of strong collaborations among creators.

This summit presents an opportunity to gain insights, connect with industry leaders and stay at the forefront of the ever-changing digital scene.


Saudi Arabia launches initiative to reroute Gulf cargo to Red Sea ports

Updated 13 March 2026
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Saudi Arabia launches initiative to reroute Gulf cargo to Red Sea ports

  • The initiative comes as shipping through the Strait of Hormuz has been severely disrupted by the widening conflict in the region
  • Since the US and Israel struck Iran last month, Tehran has moved to restrict passage through the waterway

 

RIYADH: Saudi Arabia has launched an initiative to redirect shipping from ports in the Arabian Gulf to its Red Sea ports amid the ongoing US-Israel-Iran war.

Transport Minister Saleh Al-Jasser, who also chairs the Saudi Ports Authority (Mawani), launched the Logistics Corridors Initiative alongside Zakat, Tax and Customs Authority Governor Suhail Abanmi, Mawani President Suliman Al-Mazroua, and other officials, the Saudi Press Agency reported.

The initiative will establish dedicated operational corridors to receive containers and cargo redirected from ports in the Kingdom's Eastern Region and other Gulf Cooperation Council states to Jeddah Islamic Port and other Red Sea coast ports.

Al-Jasser said the Kingdom was committed to ensuring supply-chain stability and the smooth flow of goods through global trade routes. Jeddah Islamic Port and other west coast ports, he added, were already playing a key role in accommodating shipments redirected from the east, while also linking Gulf cargo to regional and international markets.

The initiative comes as shipping through the Strait of Hormuz has been severely disrupted by the widening conflict in the region. Iran has long threatened to close the strait — the world's most critical oil and gas chokepoint, through which roughly a fifth of global oil supplies pass — in the event of a war.

Since the US and Israel struck Iran last month, Tehran has moved to restrict passage through the waterway, sending freight rates soaring and forcing shipping companies to seek alternative routes.

Saudi Arabia's Red Sea ports offer a viable bypass, connecting Gulf cargo to global markets without passing through the strait.