AlUla to host Instagram Creators Summit 

The agenda includes interactive panel discussions, keynote speeches, and conversations about the future of content creation, covering topics such as social media, artificial intelligence, and the evolving digital landscape. (SPA)
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Updated 17 April 2025
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AlUla to host Instagram Creators Summit 

  • This groundbreaking summit is the first of its kind in the region and will bring together leading content creators from around the world

ALULA: AlUla is poised to host the first Instagram Creators Summit in the Middle East and North Africa. The event will take place from April 20 to 22, organized by Meta, the technology company, in partnership with the Royal Commission for AlUla, and in collaboration with the Saudi Tourism Authority and Riyadh Air.

This groundbreaking summit is the first of its kind in the region and will bring together leading content creators from around the world. The agenda includes interactive panel discussions, keynote speeches, and conversations about the future of content creation, covering topics such as social media, artificial intelligence, and the evolving digital landscape.

These creators collectively reach more than 231 million followers worldwide, highlighting the growing importance of influencer marketing in today’s travel destinations.

The summit will also feature sessions on how to best utilize platform tools, explore the latest technical updates, and identify new opportunities in the creator economy.

Interactive dialogues will allow participants to engage directly with Meta’s product managers, while open forums will encourage the sharing of expertise and the building of strong collaborations among creators.

This summit presents an opportunity to gain insights, connect with industry leaders and stay at the forefront of the ever-changing digital scene.


Rebuilding lives: Saudi initiative gives fresh hope to amputees

Updated 08 December 2025
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Rebuilding lives: Saudi initiative gives fresh hope to amputees

  • Baitureh Health Association has provided life-changing support to more than 1,000 people
  • Prosthetic limbs can cost up to $76,000

MAKKAH: The Baitureh Health Association for the Care of Amputees has quickly become one of Saudi Arabia’s most impactful humanitarian initiatives, transforming support for people with lost limbs.

Established in 2020, the association deals with people’s physical, psychological and social needs and fills a long-standing gap in the national health system.

CEO Badr bin Alyan told Arab News that the initiative was created in response to a growing need, driven by amputations linked to accidents, blood disorders, occupational injuries and other causes.

Its operations were “based on service integration rather than fragmentation, enabling beneficiaries to return to their lives with confidence, ability and independence,” he said.

This holistic process covers everything from initial evaluations to psychological and physical rehabilitation, family support, prosthetic fitting and ongoing maintenance.

Its psychological support programs include group sessions led by certified mentors who have undergone similar experiences, as well as field visits to support patients before and after amputation.

More than 1,000 people across the Kingdom have so far benefitted from the association’s work, about 10 percent of them children, whom Alyan said were “the most sensitive and the most in need of intensive psychological and family support.”

Its specialist programs for children — My First Step and Therapeutic Entertainment — help young people adapt to prosthetics, overcome trauma and build confidence in a safe and supportive setting.

The association has completed more than 300 prosthetic fittings, including silicone cosmetic limbs, mechanical, hydraulic, electronic and 3D-printed models. 

Alyan said the type of prosthetic selected depended on a number of factors, such as age, lifestyle, type of amputation, activity level and psychological readiness.

Children also have to undergo frequent adjustments to their new limbs to account for their growth.

Each prosthetic cost between SR20,000 ($5,300) and SR285,000, Alyan said.

The association funds its work through sponsorships, community contributions and strategic partnerships.

Despite its success, Alyan said there were still challenges to be faced, including the lack of a consolidated base for the provision of psychological support and therapy services and prosthetics development and maintenance.

There was also a shortage of local experts, he said.

In response, the association set up a rehabilitation center, which Alyan said would help to localize prosthetics manufacturing, reduce costs and accelerate fitting processes and create opportunities for local experts to develop their knowledge and experience.

But providing prosthetics was only part of the association’s work, he said.

“Rebuilding a human life is the deeper goal.”