Saudi real estate expo ‘SEREDO 2025’ to open in Jeddah on Sept. 9

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Updated 03 August 2025
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Saudi real estate expo ‘SEREDO 2025’ to open in Jeddah on Sept. 9

  • Princess Deena bint Saud emphasized the organizing committee’s keenness to attract a selection of leading local and international companies in the fields of real estate development, finance, and engineering, to enhance the visitor experience

The Saudi Expo Real Estate Development and Ownership 2025 exhibition will take place in Jeddah from Sept. 9-11 at Jeddah Superdome under the patronage of the Ministry of Municipalities and Housing.
The third edition of SEREDO 2025 represents the first real estate investment destination in the Jeddah governorate. It will witness the participation of a large group of real estate companies, banks and financial institutions, who will showcase the latest residential projects and financing offers that will increase the rate of home ownership among citizens to 70 percent, which is what Saudi Vision 2030 aspires to.
Princess Deena bint Saud, chairwoman of the board of directors of SEREDO 2025, said that this year’s exhibition will witness a qualitative development in its content and participation, compared to previous editions, both in terms of the diversity of exhibitors and the size of accompanying events.
She emphasized the organizing committee’s keenness to attract a selection of leading local and international companies in the fields of real estate development, finance, and engineering, to enhance the visitor experience and empower investors.
The exhibition is expected to receive more than 100,000 visitors, which will make this edition the most sustainable in the history of SEREDO.
The exhibition also seeks to strengthen local and international partnerships, explore the many promising investment opportunities in the city, and keep pace with its urban development.
Additionally, the exhibition will discuss key related topics that will impact the future of real estate through its diverse sessions.
These topics include quality, sustainable building practices, smart home technologies, mastering real estate auction methods, analyzing recent market trends, studying smart investment strategies, and the impact of geospatial data science, all of which are driving a radical transformation in the Saudi real estate sector, among other important and interesting topics.

 


Karl Lagerfeld and Aark Developers announce luxury beachfront residential project in Ras Al-Khaimah

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Karl Lagerfeld and Aark Developers announce luxury beachfront residential project in Ras Al-Khaimah

Karl Lagerfeld and Aark Developers have signed a partnership to develop Karl Lagerfeld Residences, a beachfront residential project in Ras Al-Khaimah, ideally located on Al-Marjan Island. The signing ceremony took place on Dec. 10 in Paris at Karl Lagerfeld’s office, in the presence of Pier Paolo Righi, CEO of Karl Lagerfeld, and Rahul Kumar Gupta, chairman of Aark Developers. 

Valued at over $1.4 billion, this iconic ultra-luxury waterfront development is set to redefine beachfront living in the UAE and is scheduled for completion in 2028, delivering a collection of 663 sea view residences. The residences range from one to four bedrooms, with select residences offering private pools. The collection also comprises 20 podium villas, 10 ultra-exclusive sky villas/penthouses, and 11 rare beachfront villas, each with its own private pool. Residents will enjoy access to a fully curated lifestyle featuring two signature cafés and restaurants, a destination beach club, and a spectacular sky bar with an infinity pool, offering its own 1,000-feet private beach, creating an address defined by architectural excellence, exclusivity, and resort-style living at an unprecedented scale. 

Set within Ras Al-Khaimah’s fast-growing development landscape, Al-Marjan Island continues to establish itself as a luxury hub for tourism, hospitality, and entertainment in the region. The area’s outlook is further strengthened by the upcoming Wynn Al-Marjan Island integrated resort, set to open in 2027 and expected to elevate the emirate’s international profile. 

“This project marks a defining expression of how the Karl Lagerfeld universe can redefine modern living,” said Righi. “With Aark Developers, we are creating a signature landmark on Al-Marjan Island, one that brings Karl’s visionary design language into a breathtaking large-scale residential experience. It is a project we are genuinely proud to share with the region.” 

Gupta added: “What brought Aark Developers and Karl Lagerfeld together is a mutual commitment to detail, refinement, and creating spaces with purpose. We believe that great design goes beyond aesthetics — it shapes how people feel, interact, and live. This project on Al-Marjan Island embodies that vision, offering a living experience rooted in quality, harmony, and enduring elegance.” 

This is Karl Lagerfeld’s second branded project in the Middle East. A launch event in Dubai is planned for Q1 of 2026.

Karl Lagerfeld continues to expand its presence in hospitality and branded living, with projects including Karl Lagerfeld hotels in Macau and Marbella, Dubai Villas, and Lisbon Residences.