‘Color Your Summer’ program reflects Saudi diversity, targets 41m visitors

The Saudi Tourism Authority, in partnership with Jazeera Airways, has announced the launch of direct flights between Kuwait and Asir region, starting July 15 and continuing through the end of September. The flights will operate three times per week. (SPA)
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Updated 21 June 2025
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‘Color Your Summer’ program reflects Saudi diversity, targets 41m visitors

The Saudi Tourism Authority has launched “Color Your Summer,” a program showcasing Saudi Arabia’s natural and cultural diversity, the Saudi Press Agency reported on Saturday. The initiative will run until the end of September.

Activities will be hosted in six main destinations “that blend the sea and mountains and merge adventure with relaxation.”

The STA expects the program to attract more than 41 million visitors from inside and outside the Kingdom this year, with projected tourism spending surpassing SR73 billion ($19.47 billion).

Asir will host its Summer Season, featuring “a rich array of musical, artistic, and cultural events such as Al-Muftaha Village and the Plato Event,” as well as “adventure trails and outdoor activities amid lofty mountains and pleasant weather, while the region’s ancient stone houses evoke a rich cultural memory, adding an authentic touch for visitors.”

The STA, in partnership with Jazeera Airways, recently announced that direct flights from Kuwait to Asir will be available three times a week from July 15 until the end of September, strengthening the airline’s presence in the Saudi market and supporting the authority’s efforts to promote various summer destinations in the Kingdom.

Meanwhile, Riyadh will make its mark this summer by hosting the second Esports World Cup from July 8 to Aug. 24, which is set to attract visitors from around the world. “The city is also a hub for artistic and cultural events and a variety of entertainment shows throughout the summer,” the SPA stated.

Jeddah will be welcoming visitors with new beaches and luxury resorts this summer, and its diverse selection of marine activities and “relaxation events” make it “the right place for family and water sports enthusiasts alike,” the SPA wrote, adding: “Visitors can explore City Walk and circus performances at Circus 1903.”

Sheybarah and Ummahat islands will also be featured as part of the Kingdom’s luxury tourism network. “With their white sandy beaches, crystal-clear waters, and colorful coral reefs, the islands add a maritime adventure to the portfolio of the Kingdom’s destinations,” the SPA stated.

Taif will greet its summer visitors this year with “refreshing mountain breezes and the fragrant blooms of Taif roses in Arruddaf Park, nestled between traditional markets and lush orchards,” according to the SPA. “Meanwhile, Al-Shafa and Al-Hada mountains cast a magical misty aura, providing experiences for adventure and culture enthusiasts steeped in the city’s rich heritage and history.”

And in Baha, visitors will encounter “stunning natural beauty from the heights of the mountains to the depths of the valleys in Raghadan Forest.”


Arabian hare returns to Saudi Arabia

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Arabian hare returns to Saudi Arabia

JEDDAH: The Prince Mohammed bin Salman Royal Reserve has reintroduced the Arabian hare (Lepus capensis arabicus), the 14th native species returned to the reserve since the ReWild Arabia program began in winter 2022.

The Arabian hare occupies a foundational position in the desert food web, having been found in the central region of Saudi Arabia.

Its return signals another step in the reserve’s long-term ambition to restore functioning, self-sustaining ecosystems across a landscape increasingly shaped by climate pressures.

The reintroduction of this primary consumer supports the re-establishment of a critical layer of the trophic food web, restoring energy pathways from vegetation to predators.

It also supports the recovery of ecosystem functioning at the landscape scale.

As herbivores, they graze and disperse seeds, helping to regulate vegetation across the reserve’s ecosystems.

For desert predators, they are a principal food source, transferring energy upward from scarce desert plant biomass with a high ectotrophic efficiency, sustaining higher-level wildlife.

Twenty Arabian hares were selected to enhance genetic diversity and have been introduced through the reserve’s rewilding program.

Due to their ecological significance, the animals will initially remain in purpose-built breeding enclosures to accelerate population growth before release. The first leveret (hare young) has already been born.

Unlike many desert species that retreat underground to escape extreme heat, Arabian hares are uniquely adapted to life on the land’s surface, hence their other name, the desert hare.

They are among the few mammals able to survive extreme temperatures without burrowing.

Their cryptic coloration provides effective camouflage, reducing detection by predators.

Large ears, which can reach up to 17 centimeters in length, 30 percent of their total body length, act as efficient cooling systems and provide acute hearing, with pinnae capable of rotating independently.

Combined with near-360-degree vision, these adaptations enable early detection of predators.

When threatened, Arabian hares can run at speeds of up to 80 km per hour, zigzagging sharply to evade pursuit.

Despite these defenses, predation rates in desert environments can reach up to 90 percent, underscoring their importance as a primary prey species.

Andrew Zaloumis, the reserve’s CEO, told Arab News exclusively: “By 2050, temperatures in northwestern Saudi Arabia are projected to rise by 2–3 degrees C under medium to high emission scenarios, with annual rainfall declining by 5–10 percent.

“In a hotter and drier future, habitat restoration and rewilding are not optional; they are essential.

“By rebuilding ecosystems, we strengthen biodiversity, enhance natural resilience, increase moisture retention and create one of our most powerful defenses against climate change.”

As climate models point to rising temperatures and declining rainfall across the region, the reserve’s rewilding strategy is designed to strengthen ecological resilience by rebuilding complete food webs rather than restoring isolated species.

The primary indicator used to evaluate long-term success “is that the species is performing its key ecological function.

“This is being assessed through many sub-indicators, including reproduction, dispersal across the landscape and its role within the trophic pyramid.”

Zaloumis added that one of the first indicators of success will be the birth of leverets in the wild and the gradual return of the species across its historical range — moving beyond initial release sites and establishing free-roaming populations across the reserve.

The reserve is also looking at the population growth and stability of predator species that rely on hare, including jackals, foxes and birds of prey, as an indication that ecological connections are being restored.

By monitoring predator populations, their distribution and territories, and overlapping this data with hare distribution and dispersal, it becomes possible to build a clearer picture of ecosystem recovery.

As hares move across the landscape, they deposit organic matter through their droppings, enriching the soil and supporting plant regeneration.

In doing so, they act as effective seed dispersers, spreading native plant seeds and helping vegetation recover across wider areas of the reserve.

This process is particularly important in arid environments, where plant growth can be slow and patchy.

“Hares play an important role as ecosystem engineers within desert landscapes. As herbivores, their grazing helps regulate vegetation growth and influences the structure and composition of plant communities,” Zaloumis said.

By selectively feeding on grasses, shrubs and other low vegetation, they can prevent any one species from becoming dominant, helping maintain a more balanced and diverse plant community.

“Their feeding also contributes to nutrient cycling,” he added.

As Arabian hares typically occupy relatively small territories, often within a few square kilometers, individuals of the same species from different regions are not typically closely related.

“Introducing animals from suitable but separate populations can help increase genetic mixing once they are released and begin breeding with existing wild individuals, improving overall genetic diversity and long-term resilience of the population,” Zaloumis said.

Genetic diversity was assessed by analyzing partial mitochondrial (Cytochrome B) sequences and constructing a phylogenetic tree to understand how closely related different hare samples were and to ensure they are pure-bred Arabian hares.

Statistical testing was used to ensure the robustness of the lineage groupings and confirm relationships between individuals.

“This analysis confirmed that the relocated hares are genetically linked to populations from within the Arabian region and form part of a distinct regional lineage of Lepus capensis arabicus.

“Ensuring that the animals belong to this native lineage was an important first step in maintaining the genetic integrity of the population being restored within the reserve,” Zaloumis said.

Arabian hares are currently in a purpose-built, predator-proof breeding facility where they are under 24-hour monitoring by the reserve’s specialist animal husbandry team. This allows tracking health and breeding success ahead of release.

Following release at sites selected for their suitability, monitoring will continue through the reserve’s ranger and scientific services teams, who will track survival, distribution and habitat use through regular field observations and ongoing ecological monitoring.

Across the reserve, satellite and GPS tracking technologies are deployed where a deeper understanding of dispersal and territory establishment is needed, especially among larger, migratory species such as the griffon vulture.

A similar approach would be considered for a small number of hares when more detailed data is required.

Zaloumis said: “This reintroduction of Arabian hare is helping to establish a viable, resilient, genetically diverse population capable of strengthening ecosystem function across the landscape.”

Since the ReWild Arabia program began, 14 species have been successfully reintroduced.

The Arabian hare marks the sixth species to breed within the program. To date, the reserve has recorded over 100 sand gazelle births, 19 mountain gazelle births, the first two Nubian ibex kids, 36 Arabian oryx calves, and a Persian onager foal.