How AI and microtools are empowering the next generation of Saudi entrepreneurs

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Updated 20 June 2025
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How AI and microtools are empowering the next generation of Saudi entrepreneurs

  • AI-powered tools can save small business owners up to 10 hours weekly, boosting efficiency and freeing time for growth
  • Social media remains a key starting point, but surveys show long-term success depends on managing a dedicated digital presence

JEDDAH: Digitalization has reshaped how entrepreneurs get started — particularly in the early stages. Increasingly, small businesses are launching via platforms like Instagram, TikTok, and WhatsApp, bypassing the traditional route of setting up a dedicated website.

These social-first entrepreneurs are meeting customers where they already spend time, turning social media from a communication tool into a sales platform.

“Generative AI is reshaping the future of business, and when combined with digital marketing, the results are transformative,” Selina Bieber, vice president for international markets at the US-based web hosting company GoDaddy, told Arab News.




With the right mix of AI and easy-to-use tools, turning a side project into a long-term venture is more achievable than ever. (Supplied)

According to the GoDaddy 2025 Global Entrepreneurship Survey, 22 percent of small business owners in the Middle East and North Africa now run their businesses primarily on social media.

This trend highlights the rising importance of social commerce, especially for solo founders and part-time business operators.

However, running a business solely on social platforms comes with risks. Visibility may be high, but ownership and control are limited. Algorithm changes or policy shifts can dramatically affect a business’s ability to reach customers or generate income.

Shoppers also tend to look for additional signals of trust before making a purchase. A professional website, for example, often strengthens a business’s credibility.

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According to The State of Digital Commerce in MENA 2024 report by Checkout, 73 percent of online shoppers in the region are more confident buying from businesses that have a website, rather than relying exclusively on social media accounts.

In response to this shift, new digital tools have emerged to support social-first entrepreneurs.

Features such as branded microsites, product catalogues, and smart links — often packaged into accessible platforms — help founders establish a more centralized and professional presence online without needing advanced technical knowledge.

Artificial intelligence is also playing a growing role in this transition, helping entrepreneurs move more quickly from concept to launch. It can assist in writing product descriptions, developing pricing strategies, and automating customer engagement.




Beyond time savings, AI helps to level the playing field by making it easier for people to launch and scale businesses with minimal upfront investment. (Supplied)

Internal data suggests AI-powered tools can save small business owners up to 10 hours a week — a meaningful benefit for entrepreneurs managing limited time and resources.

Beyond time savings, AI helps to level the playing field by making it easier for people to launch and scale businesses with minimal upfront investment.

Saudi Arabia has emerged as a particularly dynamic arena for these digital shifts.

In 2023, GoDaddy signed a partnership agreement with the Kingdom’s General Authority for Small and Medium Enterprises — Monsha’at — to equip Saudi entrepreneurs with the digital tools and training needed to build their online presence.




Signing of the Go Daddy-Monsha'at partnership by Mohammed Alamro, general manager of entrepreneurship planning at Monsha’at, and Selina_Bieber, Go Daddy's VP for international markets. (Go Daddy photo)

The agreement, signed during the Biban 23 entrepreneurship forum in Riyadh, aimed to empower aspiring business owners through workshops, seminars, and a planned business accelerator.

It also included support for Monsha’at Academy and content initiatives to share local success stories.

“We’re inspired to see Saudi entrepreneurs and small business owners feel confident in embracing technology and in their approach to entrepreneurship,” said Bieber.

While social media remains a powerful tool for customer engagement, long-term growth often requires a more permanent digital footprint.

A dedicated website, complemented by tools like GoDaddy’s Show in Bio, can provide an added layer of credibility and security — something that social media accounts alone may not guarantee.

With the rise of impersonation and questionable accounts online, many customers check whether a business has a standalone website before making a purchase.

The latest generation of entrepreneurs is pragmatic and digitally fluent. While they may start on social media, many are increasingly looking for tools that offer more autonomy, control, and brand distinction.

Combining a social-first approach with a professional online presence can offer the credibility and resilience needed for sustainable growth.

“GoDaddy continues to level the playing field by offering powerful, affordable tools that allow small businesses to elevate their marketing and achieve real success,” said Bieber.

With the right mix of AI and easy-to-use tools, turning a side project into a long-term venture is more achievable than ever.

Social media may be where the journey starts — but building lasting value depends on owning and shaping your own digital presence.
 

 


Surviving the sands: The battle to save Arabian wolves

Updated 13 December 2025
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Surviving the sands: The battle to save Arabian wolves

  • Exploring the wolf’s role in Arabia’s heritage and ecosystem

RIYADH: Wolves are often portrayed in Western stories and films as dangerous, unpredictable predators. In contrast, Arabic perspectives offer a more nuanced view. 

In Saudi Arabia, wolves are admired for their resilience, intelligence, and role in the natural environment. The Arabian wolf, or Canis lupus arabs, is one of the Peninsula’s iconic native predators. 

For centuries, it shaped both ecological and cultural landscapes across Saudi Arabia. However, its population declined in recent decades. Today, conservation efforts led by the National Center for Wildlife aim to protect and restore this species.

Saudi regulations now make it illegal to display, sell, or transport wolves without authorization. NCW’s initiatives include studying wolf genetics, developing breeding programs to restore wild populations, raising public awareness, and imposing fines of up to SR80,000 ($22,000) for unlicensed hunters.

The Arabian wolf, or Canis lupus arabs, is one of the Arabian Peninsula’s iconic native predators. (SPA)

The Arabian wolf is a symbol of the desert and an important component of the Kingdom’s biodiversity. Historically, it inhabited deserts, mountains, and valleys across Saudi Arabia, Yemen, and Oman. Unlike wolves from colder regions, it evolved to survive extreme heat, scarce water, and fluctuating prey populations.

“Saudi Arabia’s vast and diverse ecosystems have enabled many wildlife species to thrive, including the Arabian wolf,” NCW notes. The wolf historically helped control populations of rodents, small mammals, and weak or diseased animals, maintaining a balanced ecosystem.

However, the shift from nomadic life to urban settlements and agriculture, alongside expanding human activity, put increasing pressure on the species. 

Habitat loss, conflicts with herders, and hunting practices significantly reduced their natural range. NCW records show numerous cases of injured wolves rescued and rehabilitated, highlighting the challenges they face today.

DID YOU KNOW?

• In Saudi Arabia, hunting wolves without a proper license can result in fines of up to SR80,000.

• Mexican wolves, locally known as ‘El Lobo,’ are critically endangered, despite ongoing reintroduction efforts.

• While recent figures for Saudi Arabia’s wolf population are not available, a 2004 report estimated their numbers at 500-600.

Culturally, the Arabian wolf is admired and feared in equal measure. In Bedouin tradition, it symbolizes independence and intelligence, appearing in poetry and oral stories.

“Two cultures in the world share a similar view of the wolf: Native American and Arab cultures,” said Obaid Alouni, a Saudi environmentalist. “They admired wolves and respected wolves. For example, when they see a wolf and someone has a gun, they don’t kill it even though they could,” he added.

Alouni explained that despite being predators, wolves coexisted with humans in the Arabian Peninsula: “There was a kind of coexistence in the Arabian Peninsula.” Yet livestock owners often feared wolves for preying on sheep and goats, creating a tense relationship between humans and wolves.

This dual perception shaped the wolf’s role in cultural metaphors: it was seen as a mirror of the desert itself — tough, resilient, and adaptable. “Arabs have always sought positive qualities in wolves. For example, one of their characteristics is that wolves understand their pack and sacrifice themselves for them. They do not betray their pack and fight for it, in addition to their loyalty to it,” Alouni explained.

Protecting wolves is crucial for maintaining healthy ecosystems. Their presence influences herbivore behavior, supporting a balanced environment. (SPA)

Physically, the Arabian wolf is one of the smallest gray wolf subspecies, adapted to desert life. It weighs 18-25 kilograms and measures 100-110 cm in length. Its large ears reduce heat, a light sandy-gray coat reflects sunlight and camouflages it in the desert, and its diet includes small mammals, birds, and occasionally livestock.

Sadly, the Arabian wolf is classified as endangered due to habitat loss, human conflict, and historical hunting. Alouni noted that hybridization has further reduced the population of purebred Arabian wolves: “Unfortunately, a species is now being circulated that is not the true size of the Arabian wolf. The National Center for Wildlife is currently conducting extensive research to learn more about the Arabian wolf and its true size. The species currently prevalent is shorter in stature.”

Other wolf subspecies include the Gray Wolf, found in North America, Europe, and Asia. It weighs 30–80 kilograms, measures up to 180 cm in length, and is known for its complex social packs. 

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The Arctic Wolf, native to Arctic Canada and Greenland, has a thick white coat, short snout and ears, and survives extreme cold, preying on musk oxen, Arctic hares, and caribou. 

The Indian Wolf, scientifically known as Canis lupus pallipes, inhabits South and West Asia, weighs 20-30 kilograms, and forms small, stealthy packs. 

Finally, the Ethiopian wolf is fox-like, inhabits highlands above 3,000 meters, weighs 13–18 kilograms, and has a reddish coat with white markings. It is one of the world’s rarest wolves, with fewer than 500 individuals in the wild.

Protecting wolves is crucial for maintaining healthy ecosystems. As apex predators, they regulate prey populations, prevent overgrazing, maintain plant diversity, and reduce disease spread by feeding on sick or weak animals. Their presence influences herbivore behavior, supporting a balanced environment.

The Arabian wolf is more than a desert predator. It is a cultural symbol, a survivor of harsh landscapes, and a vital component of Saudi Arabia’s ecological identity. The work of the NCW is essential: protecting the Arabian wolf means conserving biodiversity, preserving heritage, and sustaining ecological systems across the Arabian Peninsula.