RIYADH: The Hajj and Mutamer’s Gift Charitable Association (Hadiyah), based in Makkah, has launched the “Let Them Witness the Benefits” to offer enriching experiences to pilgrims after completion of the Hajj rituals, the Saudi Press Agency reported.

The program aims to build bridges of cultural and humanitarian engagement between pilgrims and Saudi society by hosting pilgrims in Saudi homes, where they experience traditional hospitality and learn about the Kingdom’s values, customs and traditions, fostering a sense of closeness and belonging.

The chairman of Hadiyah, Hatem Al-Marzouki, said that the program is one of several initiatives designed to create a lasting positive effect after Hajj by strengthening cultural and humanitarian ties between pilgrims and Saudi society.

“Hadiyah’s services go beyond hospitality, offering a comprehensive and unforgettable experience that reflects the human values of the Saudi people,” he said.

Al-Marzouki said the program is part of an integrated system of high-quality initiatives aligned with the aspirations of Saudi leadership.

According to SPA, these initiatives aim to enhance the pilgrims’ experience and strengthen the Kingdom’s image as a global center for serving and caring for pilgrims, culturally and humanely.