RIYADH: The Hajj and Mutamer’s Gift Charitable Association, or Hadiyah, has launched its field and creative service programs to benefit nearly 3 million pilgrims during the 2025 Hajj season, the Saudi Press Agency reported.
According to SPA, the initiative aims to enrich the spiritual journey of pilgrims by upholding human and moral values from the moment of arrival to departure. Hadiyah’s efforts extend across all points of entry — land, sea and air — facilitating access to Makkah, Madinah and the holy sites.
Turki Al-Hetershi, Hadiyah’s executive director, said that the association was preparing to serve 2.9 million Hajj and Umrah pilgrims and visitors this year.
He said that Hadiyah would focus on enhancing the pilgrim experience through innovative initiatives and strategic community partnerships.
