Cricket legend Virat Kohli to invest in World Bowling League

Virat Kohli with World Bowling League founder Adi K Mishra. (World Bowling League)
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Updated 29 May 2025
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Cricket legend Virat Kohli to invest in World Bowling League

  • With events to be held around the globe, the league is looking to transform traditional bowling into a mainstream spectator sport

DUBAI: The World Bowling League has added Indian cricketing icon Virat Kohli as a new strategic investor after recently announcing MLB superstar and three-time World Series Champion Mookie Betts’ Team OMG as the first franchise.

With modernized gameplay, mixed-gender teams, and events expected to be held around the globe, the league — founded by Dubai-based Adi K. Mishra — is looking to transform traditional bowling into a mainstream spectator sport.

Kohli, a global sports icon, steps into the league with a personal connection to the lanes. “I started bowling when I was 11 years old, spinning the ball by 12,” he said.

“It is evident how popular the sport is while being underappreciated as a business proposition. Adi K. Mishra’s vision to redefine bowling is unique, and after our success with Team Blue Rising in the E1 series, I’m thrilled to join the WBL as an investor and partner.”

Kohli’s popularity and influence as the third-most followed athlete on Instagram — behind only Cristiano Ronaldo and Lionel Messi — amplifies the league’s mission to inspire a new generation of fans.

Mishra, founder and CEO of League Sports Co., echoed Kohli’s enthusiasm.

“Elite-level bowling is a world of intricate challenges — from lanes with unique topographies and thousands of 3D-printed oil patterns to balls that react differently with every roll.

“When I discovered Virat is also a bowler, it was exciting to align on this new-age vision for the sport. Virat’s relentless drive for sports mirrors our own.

“Every week, we uncover more about bowling’s global depth and fascinating history — it’s a sleeping giant we’re ready to awaken.”

With Team OMG owned by Betts already setting the tone, the WBL will soon announce more franchises.


Jones leads after blemish-free 65 at Address Marassi

Updated 59 min 13 sec ago
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Jones leads after blemish-free 65 at Address Marassi

  • Englishman holds 1-shot advantage as 3 players share second at Egypt Golf Series

AL-ALAMEIN, Egypt: England’s Ben Jones carded a bogey-free seven-under-par 65 to take the first-round lead at the Egypt Golf Series Address Marassi Golf Resort 2, the third event of the MENA Golf Tour’s four-tournament Egypt swing.

Jones holds a one-shot advantage over three players at six under — Italy’s Giovanni Manzoni, Scotland’s Michael Stewart and Spain’s Juan Salama — as players returned to the resort course for the second consecutive week.

Jones said: “It was a bit fortunate the first day by getting the right side of the wind and that’s when you have to take advantage of the course.”

“I hit it really solid all day, stayed out of trouble and had no dropped shots, so I’m really happy with that. It’s probably my best round of the year so far and hopefully I can keep that going.

“I nearly holed one on eight and for a second I thought it was in, and then on the final putt of the day I nearly grabbed another birdie. It hit the back of the hole but just didn’t drop. I maybe hit it a little firm because I misjudged the wind down there.”

Scotland’s Stewart said: “I played really nicely today. I felt like I had good control of my ball in the wind, which was really important out there. The preparation over the last few days definitely helped, and last week’s final round was very breezy as well, so that experience carried over.

“I would not say it is getting easier, because it is not, but you do start putting yourself in better positions because you understand the course and the misses a bit more.

“Overall, it just felt like one of those days where I played really solid golf, gave myself plenty of chances, and managed to take a few of them.”

Salama enjoyed a tale of two halves having teed off on the 10th, with six birdies on his back nine, the course’s front nine, transforming his round.

“Six under is obviously very pleasing, but it really felt like two completely different nines out there,” said the Spaniard.

“The front nine was quite tough and I started a little cold with the putter. On the back nine everything clicked, the putter got hot and I was able to make six birdies, which made a huge difference.

“Finishing the round by holing that putt on my final hole was a great feeling and gives me a lot of confidence going into tomorrow.”

Italy’s Ludovico Addabbo, second in the MENA Golf Tour Rankings and alone in fifth at five under, went blemish-free on the card, which included an eagle on the fourth hole and three birdies on the back nine.

Rankings leader Chris Wood, who won last week’s Marassi 1 event in a dramatic playoff, is among a large group at one-over par following an opening 73 as he looks for a repeat win at the venue.

The Egypt Golf Series has $100,000 in prize money and Official World Golf Ranking points on offer. Following this week’s event, the Tour concludes its Egypt Swing at Madinaty Golf Club in Cairo from Feb. 3 to 5.