Trendyol and Zid partner to drive revenue growth and expansion for SMEs in KSA, UAE

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Updated 15 May 2025
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Trendyol and Zid partner to drive revenue growth and expansion for SMEs in KSA, UAE

Trendyol, one of the world’s fastest-growing e-commerce marketplaces, and Zid, Saudi Arabia’s leading e-commerce enablement platform, have partnered to accelerate growth opportunities for merchants in the Kingdom and UAE by providing them with the tools to increase reach, scale, and grow digitally. This strategic partnership with Zid enables sellers to connect their stores to Trendyol, giving them instant access to over 3 million customers on the platform.

“Our focus has always been on empowering local businesses and enhancing the regional e-commerce ecosystem,” said Mohamad El-Ansari, CEO, Trendyol Gulf. “Zid shares many core values with us — from being a digital-first business to aiming to make a real impact on the local community and contributing toward the economic development of the region. This partnership opens new doors for brands and entrepreneurs to grow and marks an important step toward our longer-term ambition of enabling two-way commerce to and from Saudi. We’ve already welcomed 1,000 local SMEs to our platform in a short time, and with Zid, we’re well positioned to expand that reach and support even more businesses in their digital journey.”

Zid supports sellers to grow through a unified approach to digital and physical retail. The integration with Trendyol delivers on Zid’s Total Commerce vision, enabling merchants to manage every sales channel — online, offline, physical stores, and social commerce — through a single platform. 

“With Trendyol as a key sales channel, Zid merchants can now set up their store and seamlessly sync their inventory, product listings, logistics, and payments, gaining access to one of the region’s fastest-growing digital marketplaces with millions of active, purchase-ready shoppers. Through Zid’s unified dashboard, they can manage all sales channels in one place, online and offline. “This powerful integration expands access to high-growth markets while equipping merchants with the tools and insights they need to scale. It reflects our commitment to being a catalyst for growth, unlocking regional opportunities for our merchants,” added Mazen AlDarrab, CEO of Zid.

This collaboration reflects Trendyol’s ongoing commitment to building a localized, inclusive marketplace that meets the evolving needs of Gulf consumers and businesses. As the company continues to grow its partner ecosystem, it remains focused on enabling more brands to scale seamlessly and succeed in the digital economy, as well as grow across borders. 


LuLu expands specialty coffee footprint in KSA with Sulalat

Updated 24 January 2026
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LuLu expands specialty coffee footprint in KSA with Sulalat

LuLu Group has signed a landmark MoU with Sulalat Coffee during the 5th edition of World of Coffee Dubai trade show. This exclusive retail partnership is designed to enhance the specialty coffee offerings across LuLu Hypermarkets in Saudi Arabia, meeting the growing demand for premium coffee experiences within the region.
The agreement was signed by Mohamed Haris, director, Saudi Arabia, LuLu Group, and Abdulelah Al-Murqi, marketing director, Sulalat Coffee. Through this collaboration, LuLu Group will provide a dedicated platform for Sulalat’s specialty-grade beans, which are globally sourced and roasted in Riyadh. This initiative ensures that world-class coffee quality, previously reserved for niche aficionados, is now readily accessible to coffee lovers throughout the Kingdom.
By partnering with Sulalat Coffee, LuLu Group is integrating artisanal expertise with large-scale retail excellence. Sulalat has been a pioneer in the specialty coffee movement in the region, and this partnership allows LuLu to showcase unique varieties and professional-grade roasting. The collaboration reflects a shared vision to celebrate the thriving local coffee culture and deliver an unparalleled selection of premium products to everyday consumers.
In alignment with Saudi Vision 2030, this partnership reinforces LuLu Group’s commitment to empowering homegrown brands and fostering economic diversification within the Kingdom. By providing a global stage for local excellence at events like World of Coffee Dubai, LuLu continues to support the growth of a vibrant private sector and a sustainable retail ecosystem.
As the premier platform for the industry, World of Coffee Dubai 2026 highlights the rapid growth and innovation within the regional coffee scene. With the event attracting more than 17,000 visitors and hundreds of global exhibitors, it provides a vital stage for industry leaders to connect.