The second edition of World With Purpose KSA 2025, created by Roberta Calarese, founder and CEO of GHAYA, opened on Monday in Riyadh, under the theme “The Purpose Legacy — Where Family Businesses Meet to Write the Future.”

More than 150 of the most influential local and international family business leaders gathered on the first day to explore strategic investment, sustainable growth, and transformative leadership through high-level, purpose-driven dialogue.

With over 95 percent of Saudi Arabia’s businesses being family-owned — contributing 66 percent of private sector GDP — their foundational role in the local economy is clear. On a global scale, the world’s 500 largest family businesses generated $8.8 trillion in revenue in 2025, equivalent to the third-largest economy after the US and China.

The exclusive, invitation-only summit took place at Bab Samhan, a Luxury Collection Hotel, nestled in the historic Diriyah district. Opening with the session “How Family Businesses Can Lead the Way to Global Prosperity,” the day featured nine dynamic discussions on topics ranging from geopolitics and the regional investment landscape to intergenerational transition, sustainable business, and investing with purpose.

Education and empowerment of future generations were recurring themes, alongside a forward-looking focus on technology and AI for good. Dr. Ayth Almubarak, CEO of the National Center for Family Business, delivered the keynote speech.

Day 2 of the summit featured investment roundtables, tech showcases and sessions on proptech and real estate innovation. 

Discussions on decarbonization and climate-conscious growth reflected Saudi Arabia’s sustainable development priorities.

A special highlight was the Women With Purpose track, with dedicated sessions for female family business leaders. Princess Noura bint Faisal Al-Saud returned to spotlight fashion as a cultural and economic catalyst, while broader panels explored empowering women entrepreneurs to unlock regional prosperity.