Sri Lanka holds tourism roadshow in Saudi Arabia

Sri Lankan Ambassador Ameer Ajwad speaking at the inauguration of the tourism roadshow in Riyadh. (Supplied)
Short Url
Updated 24 April 2025
Follow

Sri Lanka holds tourism roadshow in Saudi Arabia

  • Riyadh, Alkhobar events aim to attract Saudi Arabia travelers

The Sri Lankan Embassy in Riyadh has been holding a tourism roadshow in the Kingdom to attract travelers from Saudi Arabia.

The embassy organized the roadshow with the Sri Lanka Tourism Promotion Bureau, with the first event held on Tuesday in Riyadh, and the second on Thursday in Alkhobar.

Sri Lanka’s Ambassador to Saudi Arabia Ameer Ajwad inaugurated the roadshow which included several destination-management companies from both nations.

Ajwad told Arab News on Thursday that the initiative marked a significant new chapter in Sri Lanka’s tourism promotion efforts in Saudi Arabia as it comes after a six-year hiatus.

He urged tourism firms of both nations to collaborate on marketing Sri Lanka. He said Saudi Arabia tourists are expected to spend $25.49 billion by 2027 on overseas travel.

Ajwad said the two nations have strong ties and recently marked 50 years of diplomatic relations.

“As Sri Lanka and Saudi Arabia are promoting the tourism industry in an active manner, both countries have huge potential to collaborate and complement each other in this sector.

“For this purpose, regular interaction between the inbound and outbound tour operators of both countries facilitated by both government authorities, will be helpful,” he added.

Ajwad also launched on Tuesday a dedicated Snapchat account named “Jannat Dunya” in Arabic for the promotion of Sri Lanka tourism in Saudi Arabia.

Addressing the gathering, Sampath Nissanka, managing director of the Sri Lanka Tourism Promotion Bureau, provided an overview of his country’s growing industry.

He said Sri Lanka’s was targeting 5 million arrivals by 2030 with high-end travelers accounting for 50 percent of that figure.

Thusitha Wickramasinghe, country manager for Sri Lankan Airlines, and tourism representatives, highlighted the attractions of the country for travelers.

The attractions include halal eateries, luxury wellness retreats, wildlife safaris and cultural experiences.

A networking session between the visiting top 20 Sri Lankan tourism firms and their Saudi Arabia counterparts took place during the Riyadh event.


‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah

“The Joshie-Man” and his father Dan Harris in the courtyard of the Prophet’s Mosque in Madinah. (Supplied)
Updated 02 February 2026
Follow

‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah

  • Dan said he was very impressed by Saudi hospitality and that his family was warmly welcomed
  • He said being in Madinah exposed him to the true diversity of Islam

LONDON: A British autistic and non-verbal boy who has been visiting UK mosques and distributing cakes to promote solidarity amid an increase in far-right support in the country has taken his message of love to Madinah.

Joshua Harris, or “The Joshie-Man” as the 12-year-old is known to his social media fans, has handed out hundreds of his baked goods to worshipers at mosques in major British cities over the last few months.

The “Cake not hate” campaign came about after an Islamophobic attack on a mosque in his home city of Peterborough in October 2025.

Harris and his father visited Masjid Darassalaam, the mosque that was targeted, with cakes that the boy had baked and distributed them to the congregation soon after the attack. Since then, Harris has visited dozens of mosques in the UK.

On a recent trip to the Middle East, he and his father visited Madinah. In a local twist that pays tribute to the holy city’s famous date varieties including ajwa and ambar, Harris handed out dates to people in the courtyard of the Prophet’s Mosque. The “Cake not hate” campaign became “Dates not hate” for Saudi Arabia.

“He was greeted really, really warmly. There were some really touching moments where people were kissing his hands and his head. It was really lovely,” his father, Dan Harris, said.

Dan, the founder of global charity Neurodiversity in Business, said being in Madinah exposed him to the true diversity of Islam.

“We met people from all around the world. It was amazing. It’s like the United Nations there, you get people from different countries and it just goes to show you that the Muslim community, or the Ummah more generally, is not a homogeneous group,” he said.

“We saw people from Tajikistan and Uzbekistan and it was really interesting for us.”

Dan said his visit to Madinah, considered the second holiest city in Islam after Makkah for Muslims, was “profound and life-changing.”

He added: “I would say it’s my favourite city in the world due to the peace and tranquillity I felt there.”

Dan added that he was very impressed by Saudi hospitality: “Everywhere we went, people were taking down my number and insisting that we come for dinner, insisting they pick us up from the location. They were extremely attentive to Joshie as well, making sure his needs were met. We felt a great sense of welcome, something Saudi Arabia is known for.”