UK businesses eyeing Middle East investments amid growing regional appeal: report 

Canary Wharf, the financial hub of London. Shutterstock
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Updated 17 March 2025
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UK businesses eyeing Middle East investments amid growing regional appeal: report 

  • Europe is the leading region, with 55% of respondents naming it their primary international investment market
  • Kingdom’s regional headquarters program has emerged as a major pull for international firms

RIYADH: Interest among UK business leaders in the Middle East as a key investment hub has doubled to 36 percent, driven by the region’s economic transformation and strategic appeal, a new survey has revealed.

The study, conducted by communications consultancy Pagefield, surveyed over 200 senior figures across the finance, technology, and manufacturing sectors. 

Europe is the leading region, with 55 percent of respondents naming it their primary international investment market, yet the Middle East’s growing appeal reflects regional efforts to diversify economies and attract foreign direct investment. 

Mega projects such as Saudi Arabia’s NEOM and large-scale developments in the UAE are reshaping the landscape, promising to draw more global capital. 




NEOM’s luxury destinations on the Gulf of Aqaba coast are designed to deliver the highest standards of future living and quality of life. File/SPA

“The data shows a clear shift in UK businesses’ global outlook. While Europe remains a top priority, the sharp rise in interest in the Middle East and Asia signals a growing appetite for new, high-potential markets,” said Christopher Clark, partner at Pagefield. 

He added: “Businesses are looking beyond traditional hubs and seeking opportunities in regions that offer both economic dynamism and strategic advantages.” 

Saudi Arabia’s regional headquarters program has emerged as a major pull for international firms, including UK companies. The program offers incentives such as a 30-year exemption from corporate income tax and withholding tax on headquarters activities, alongside other benefits like discounts and support services. 

Several leading UK firms, including IHG Hotels and Resorts, PwC, and Deloitte, have already set up their regional headquarters in the Kingdom, positioning themselves to capitalize on the country’s rapid economic transformation. 

The survey also highlighted rising UK business interest in Asia, with investment focus climbing from 22 percent to 32 percent. 

Participants in the survey emphasized the need for greater government support as UK firms pursue international expansion. 




International companies looking for investment opportunities have established regional headquarters in the Kingdom. File/Reuters

According to the study, 83 percent of UK companies said the government must do more to support international growth, with nearly 31 percent identifying Free Trade Agreements as the most crucial mechanism. 

Other key factors influencing investment decisions among UK business leaders include economic stability, workforce quality, and a strong commitment to equality, diversity, and inclusion.

The report also noted that UK firms remain overwhelmingly optimistic about foreign direct investment, with 91 percent expressing confidence in cross-border expansion despite global economic and political challenges. 

“UK businesses are ready to invest overseas, but they need the right conditions to do so. The government should stand ready to support outward as well as inward investment, as it will strengthen UK businesses and the UK economy,” said John Alty, senior adviser at Pagefield and former permanent secretary for the Department for International Trade. 

He added: “Businesses are looking to the government to facilitate supply chains through free trade agreements and provide in-country support to boost business confidence.” 


Private sector dynamism driving labor market growth in Saudi Arabia, landmark report says

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Private sector dynamism driving labor market growth in Saudi Arabia, landmark report says

RIYADH: A “structural shift” in the Saudi economy has led to the share of citizens employed in the private sector reaching 52.8 percent, surpassing the 51.4 percent target, according to a landmark report.

Prepared in collaboration with the Global Labor Market Conference, World Bank Group and the Kingdom’s Ministry of Human Resources and Social Development, the release titled “A Decade of Progress,” offers an analytical overview of the nation’s job market transformation over the past decade. 

Figures as of the second quarter of 2025 showed the Kingdom was not only ahead of its target for the year for the share of Saudis working in the private sector, but only 5.5 percentage points away from the Saudi Vision 2030 goal of 58.3 percent. 

The analysis also highlights a structural shift in the role of the private sector in Saudi Arabia’s job market, particularly among women.

Strengthening the private sector and enhancing women’s participation in the workforce is a crucial goal outlined in the Kingdom’s Vision 2030 agenda, as the nation is steadily pursuing its economic diversification efforts by reducing its dependence on crude revenues. 

“The private sector is now one of the driving forces behind new job growth in Saudi Arabia, in line with its economic diversification vision. Employment ratios increased as inactive individuals moved into jobs, driving a notable drop in Saudi unemployment and expanding the productive workforce,” said Cristobal Ridao-Cano, practice manager for social protection and labor in the Middle East and North Africa, Pakistan, and Afghanistan at the World Bank. 

He added: “The knowledge attained from Saudi Arabia’s transformation model can be transferred to other countries.” 

The Kingdom has the goal of increasing the share of Saudi citizens employed in the private sector to 58.3 percent by the end of this decade. 

According to the report, the share of employment in micro-enterprises increased from 6 percent in 2015 to 26 percent of total employment by 2025, underscoring the sector’s vitality.

This improvement was supported by a sustained decline in labor market mismatch over the decade, and an increase in education-to-job matching from 41 percent in 2015 to 62 percent in 2025, reducing skills-related barriers to employment. 

“Labor market frictions also declined, reflected in a notable rise in job-to-job transitions and increased labor mobility toward private sector firms,” added the study. 

According to the analysis, the Kingdom witnessed a notable expansion in the productive labor force, driven by an increase in participation to 67.1 percent by 2025. 

Saudi Arabia’s overall unemployment rate recorded a significant decline, reaching 2.8 percent by mid-2025, as increasing numbers of economically inactive individuals moved directly into occupations. 

Female employment increased from 11 percent in 2015 to 32 percent in 2025, while work among mothers rose from 8 percent to 45 percent over the same period.

The employment rate in the category of youth, aged between 18 and 24, increased from 10 percent in 2015 to 33 percent in 2025, while the share of youth not in education, employment, or training declined from 40 percent to 25 percent during the same period. 

The report also highlighted a significant shift in social norms and job search preferences. 

From 2015 to 2025, the share of individuals unwilling to work declined from 49 percent to 12 percent, while the preference gap between the public and private sectors narrowed considerably. 

The share of jobseekers who were exclusively seeking public sector jobs fell from 60 percent to 10 percent for men, and from 48 percent to 22 percent for women.

A large share of jobseekers now target private sector opportunities, reflecting stronger alignment between work preferences and actual job search behavior. 

“Social norms related to women’s employment also shifted substantially. Acceptance of women working in mixed-gender workplaces has increased, directly contributing to higher female employment in private sector companies, expanding opportunities available to women, and strengthening their integration into the labor market,” added the report.