LONDON: LIV Golf announced on Friday it had secured a multi-year exclusive broadcast deal with streaming site DAZN to show its events outside the United States.
The Saudi-backed breakaway circuit had initially struggled for TV deals during its inaugural season in 2022, briefly showing tournaments for free on YouTube.
But LIV had also already agreed a deal with Fox Sports to show its 2025 season in the US.
DAZN will broadcast the LIV tour live in “more than 200 markets,” including Canada, Germany, France, Italy and Japan.
“DAZN’s cutting-edge technology and unparalleled scale give LIV Golf a significant platform to engage a truly global audience,” said LIV Golf CEO Scott O’Neil.
British streaming service DAZN was also recently awarded the exclusive global rights for FIFA’s expanded Club World Cup to be held in the US in June and July.
LIV Golf has been in talks with the PGA Tour over a possible deal to reunite the game since 2023.
PGA Tour Commissioner Jay Monahan said earlier this week that US President Donald Trump’s intervention in negotiations had “significantly bolstered” hopes of an agreement, but admitted some hurdles remain.
LIV Golf signs multi-year broadcast deal with DAZN
https://arab.news/mzrv6
LIV Golf signs multi-year broadcast deal with DAZN
- Deal with streaming site DAZN will bring its golf events to more than 200 countries
- LIV has also already agreed a deal with Fox Sports to show its 2025 season in the US
Mobily celebrates 20th anniversary with new campaign
- Multiplatform campaign developed by FP7 McCann Riyadh
DUBAI: Saudi telecom giant Mobily has released a new campaign, “Ever Closer,” to mark its 20th anniversary.
The campaign is “rooted in the insight that the closer people become, the more ‘languages’ they share — from unspoken understanding to shared experiences,” explained Tarek Miknas, CEO of FP7 McCann MENAT, the agency behind the campaign.
“Our shared ambition was to mark Mobily’s 20-year journey with a story that’s built to last — one that is emotionally resonant, grounded, and capable of powering the Kingdom’s digital future,” he told Arab News.
The campaign includes a main film, supported by a wide media rollout across billboards, digital, social and retail platforms.
It represents one of Mobily’s largest media investments to date, spanning out-of-home advertising in major Saudi cities, stadiums, airports and metro stations, as well as placements on TV, video-on-demand platforms such as Shahid, and digital media channels.
Earlier this month, Mobily announced its first rebrand in 20 years. The rebrand aims to signify a shift in brand focus from functionality to individuality and to resonate with young Saudis, according to a company statement.
“Mobily’s brand relaunch is more than a campaign — it’s a signal of Saudi Arabia’s creative and commercial confidence on the world stage,” said Miknas.
He added: “As a homegrown agency network with deep roots in the Kingdom, it’s a privilege to help shape a platform that captures the spirit of a nation in motion.”
