RIYADH: Golf Saudi is probably the best in the world at what it does in terms of impact, influence and resources, Scott O’Neil, the CEO of LIV Golf, told Arab News during an exclusive interview at Riyadh’s ongoing tournament.
The highly anticipated launch of the 2025 LIV Golf League is taking place at Riyadh until Feb. 8 and the PIF Saudi Ladies International from Feb. 13-15.
LIV Golf was held in Jeddah in previous years, but O’Neil said the decision had been taken to have the event in Riyadh as it is “the center of commerce” and “one of the most important cities in the world.”
He added: “So, whenever you get a chance to take the best players in the world to one of the best cities in the world (you do), and we’ve had incredible corporate support.
“This is a city that understands hospitality and understands big events and how to make stars feel like stars.”
Known as “The Oasis of the Capital,” Riyadh Golf Club is one of the greenest spots in the city, surrounded by lush landscapes.
O’Neil sees a bright future for the Kingdom’s golf sector and highlights the variety of venues dedicated to golf in Diriyah, NEOM, and Qiddiya, and its role in increasing physical activity, a pillar in the Kingdom’s Quality of Life Program. He said: “As one of the world’s great teachers (golf), teaching all these incredible values, but also getting us all up and moving, as a sport of movement, this is wonderful.
“We’re very engaged in the impact we could have, both in terms of sustainability and the impact with children. So I think we're very consistent and hopefully we can do our part.”
Saudi golfer Khalid Walid Attieh, the first amateur player from the country to make the cut in an elite professional tournament, told Arab News about his insights into the future of golf in the Kingdom.
He said: “Being a pioneer in golf, I’ve seen the game grow in Saudi over the last few years, but also the view of the game from the Saudi people and the infrastructure that has been implemented by Golf Saudi and the Saudi Federation.
“They really have created a beautiful atmosphere for people to come and start playing golf, whether it’s just for social or juniors.”
The PIF Saudi Ladies International will have top players competing for a share of $5 million prize money — the biggest non-Major prize fund on the Ladies European Tour.
The season-opening $20-million LIV Golf Riyadh includes US megastars Bryson DeChambeau, Brooks Koepka and Golf Saudi ambassador Dustin Johnson.
The Riyadh tournaments also feature fan zones, food festivals, and fairs. Each day of the tournament also features musical performances from Backstreet Boys, DJ Snake, and Egyptian pop star Tamer Hosny.
Golf Saudi is the best in the world, says LIV Golf CEO
https://arab.news/8zqxh
Golf Saudi is the best in the world, says LIV Golf CEO
- Scott O’Neil speaks to Arab News in exclusive interview
Saudi rally driver sets her sights on the fast lane
- With podium finishes at home and ambitions abroad, Mashael Al-Howaish is ready for the next race
- Rally Jameel remained a defining chapter in Al-Howaish’s journey, exposing her to the demands of desert racing and pushing her beyond familiar limits
MAKKAH: What began as a chance encounter with motorsport has evolved into a growing rallying career for Saudi driver Mashael Al-Howaish.
With a growing list of domestic achievements and ambitions that extend beyond the Kingdom’s borders, Al-Howaish is carving out her place in a discipline defined by endurance, precision and mental resilience.
Her first exposure to rally driving came as she emceed the second Rally Jameel in 2023, the region’s first women-only navigational rally.
Witnessing the participants’ determination and competitiveness sparked Al-Howaish’s curiosity about motorsport and encouraged her to explore the possibility of competing herself.
A recommendation from Saudi rally driver Abdullah Bakhashab opened the door to her first professional opportunity with Lexus, marking the start of her rally career during the fourth Rally Jameel in 2024.
That quickly translated into results. As a Lexus team driver, Al-Howaish secured first place in her category and sixth overall among more than 40 participants.
Rally Jameel remained a defining chapter in her journey, exposing her to the demands of desert racing and pushing her beyond familiar limits. She continued to compete in subsequent editions, later earning second place overall and first in her category, before taking part in events at other race circuits across Saudi Arabia and the wider Middle East and North Africa region.
Despite entering a traditionally male-dominated sport, Al-Howaish says she did not perceive her path as a challenging one.
Instead, she highlights the extensive support she received on multiple fronts, from Saudi Arabia’s leadership and the Saudi Automobile and Motorcycle Federation to corporate backing from Lexus.
She also credits her family, particularly her mother, for playing a vital role in shaping her confidence and determination long before she entered competitive racing.
Among her domestic successes, Al-Howaish considers her Time Attack victory in Jeddah last year as one of the most significant milestones of her career. One of her earliest races, it saw her progress steadily to first place in the Women’s Cup, reinforcing her belief in her own capabilities.
Another pivotal moment came in 2024, during the Racing Hill Climb, where she raced on mountainous terrain for the first time in Taif. The unfamiliar conditions tested her technical skills and adaptability, ultimately accelerating her development as a driver.
Competing at a high level has reshaped Al-Howaish both on and off the track. Racing alongside experienced champions has, she says, been both humbling and motivating.
Over time, she has developed a deeper understanding of the technical side of motorsport, spending increasing amounts of time studying vehicle dynamics and kinematics to better synchronize her driving style with the car. Personally, the sport has made her more confident in facing uncertainty, strengthening her ability to approach new challenges with focus rather than fear.
Al-Howaish is often viewed as a role model for Saudi women entering motorsport, something which makes her feel humble. She says she would be honored to inspire just one woman but believes role models exist across all levels of the industry. For her, progress comes from observing the strengths of others and applying those lessons to one’s own journey — a philosophy she sees as relevant far beyond motorsports.
Managing pressure and risk is an integral part of rallying, and Al-Howaish relies on preparation and composure to navigate intense stages. Planning ahead helps her mitigate challenges, while calm decision-making becomes crucial when conditions change unexpectedly.
In a sport where every second counts, she emphasizes that clarity and decisiveness often make the difference between success and setback.
Looking ahead, Al-Howaish has set her sights firmly on international competition. She aims to compete in the Middle East Rally Championship and hopes one day to line up at the start of the Dakar Rally in Saudi Arabia.
She is also eager to explore other racing formats, viewing the learning process itself as one of the most rewarding aspects of her career.
To young Saudi women who aspire to follow a similar path but hesitate because they fear failing, Al-Howaish offers a simple word of advice — start.
She believes progress begins with the first step, learning through experience and allowing confidence to grow over time.
In a rapidly evolving motorsports scene, her journey stands as a reflection of what is increasingly possible in Saudi Arabia — both on the road and beyond it.
