Saudi wealth fund’s SURJ Sports Investment acquires minority stake in DAZN

As part of the deal, SURJ and DAZN will launch DAZN MENA, a joint venture designed to elevate sports broadcasting capabilities across Saudi Arabia and surrounding markets. Photo/Supplied
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Updated 17 February 2025
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Saudi wealth fund’s SURJ Sports Investment acquires minority stake in DAZN

RIYADH: SURJ Sports Investment, the sports arm of the Public Investment Fund, has acquired a minority stake in DAZN to broaden broadcasting opportunities and enhance access to both live and on-demand sports content.

This strategic investment aims to support the growth of Saudi Arabia’s sports sector while bolstering DAZN’s presence in the Middle East and other key markets, according to an official statement released on Monday.

As part of the deal, SURJ and DAZN will launch DAZN MENA, a joint venture designed to elevate sports broadcasting capabilities across Saudi Arabia and surrounding markets.

“This investment is in line with SURJ’s mission to drive fan engagement, boost sports participation, and unlock transformative opportunities, all while positioning the region as a hub for world-class sports,” said Danny Townsend, CEO of SURJ Sports Investment.

The collaboration is set to accelerate the growth of the broader sports sector by enhancing fan engagement and supporting initiatives that encourage sports participation.

“As part of the DAZN MENA joint venture with SURJ, DAZN is committed to expanding sports access and delivering an unparalleled entertainment experience to a global community of passionate fans,” added Shay Segev, CEO of DAZN.

Earlier in January, SURJ entered into a strategic partnership with US-based Enfield Investment Partners. This collaboration is focused on co-investing in global sports properties, including teams, leagues, media rights, and infrastructure. Enfield launched a $4 billion global sports asset fund and will establish a presence in SURJ’s Riyadh offices to support mutual growth and objectives.

Founded in 2023, SURJ Sports Investment is dedicated to international sports investments and advancing Saudi Arabia’s sports ecosystem. Its strategy encompasses investments in broadcasting, digital platforms, grassroots initiatives, and fan engagement.

Through this partnership, DAZN will serve as a key streaming and broadcasting partner for Saudi sports, significantly expanding their reach to a global audience. Operating in over 200 markets, DAZN has built a platform that integrates live sports streaming with interactive digital experiences.

The agreement with SURJ is expected to usher in new broadcasting technologies and further expand the accessibility of sports media in the region.


Saudi Arabia’s FMF concludes with over $26.6bn in agreements  

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Saudi Arabia’s FMF concludes with over $26.6bn in agreements  

RIYADH: Saudi Arabia said it secured more than SR100 billion ($26.6 billion) in agreements and memorandums of understanding at the fifth edition of the Future Minerals Forum, underscoring the Kingdom’s push to position mining as a key pillar of its economic diversification strategy. 

The forum, held in Riyadh under the patronage of King Salman bin Abdulaziz Al Saud, drew representatives from around 100 countries and attracted about 21,500 participants, according to the Ministry of Industry and Mineral Resources.  

The government has identified mining as a priority sector as it seeks to reduce reliance on oil and strengthen global supply chains for critical minerals. 

The agreements signed during the forum span the full mining value chain, including exploration, extraction, and mineral processing, as well as manufacturing, research and development, innovation, and sustainability.  

The ministry said the breadth of the deals highlights efforts to accelerate sector development while attracting long-term domestic and foreign investment.   

Participants included ministers, senior government officials, executives from major global mining companies, and investors, as well as academics and technical experts. More than 450 speakers took part in ministerial roundtables, panel discussions and technical sessions.  

An international exhibition formed a key part of the event, featuring 274 exhibitors from 13 countries, including Australia, the US, and the UK, as well as France, Germany, and several emerging mining markets.   

The exhibition was organized across four main zones covering exploration and mining, processing and manufacturing, advanced technologies and innovation, and investment and partnerships.  

Forum discussions focused on strengthening cross-border cooperation across mineral supply chains, accelerating exploration activity, and improving access to financing, as well as promoting sustainable and responsible mining practices.   

Sessions also examined the growing role of digital tools, automation and artificial intelligence in enhancing operational efficiency and decision-making in the sector.  

The ministry said the scale of agreements announced at the forum provides a foundation for sustained growth and supports the Kingdom’s long-term objective of becoming a global hub for mining and mineral processing, at a time of rising international demand for critical and strategic minerals.  

The ministry also highlighted the rapid evolution of the Future Minerals Forum over its five editions, describing it as a platform that has transitioned from a regional gathering into a global convening point for policymakers and industry leaders.