Saudi Arabia opens first phase of Sports Boulevard

The project, led by the Sports Boulevard Foundation, is now 40 percent complete, with 83 km of the route set to be accessible to visitors starting Feb. 27, according to the Saudi Press Agency. File
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Updated 26 February 2025
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Saudi Arabia opens first phase of Sports Boulevard

JEDDAH: Saudi Arabia has opened the first phase of Sports Boulevard, marking a major milestone in Riyadh’s transformation into a global athletics and lifestyle destination.  

The project, led by the Sports Boulevard Foundation, is now 40 percent complete, with 83 km of the route set to be accessible to visitors starting Feb. 27, according to the Saudi Press Agency. 

Chaired by Crown Prince Mohammed bin Salman, the board of directors of the SBF announced the launch of the phase, which includes five key destinations: Wadi Hanifah, the Promenade, a section at the intersection of Prince Mohammed bin Salman bin Abdulaziz Rd. and Prince Turki bin Abdulaziz Al-Awwal Rd., as well as the Princess Nourah bint Abdulrahman University internal loop, and the first phase of Sands Sports Park. 

The initiative, launched by King Salman in March 2019, aligns with the country’s Quality-of-Life Program, outlined in Saudi Vision 2030, by creating greener, more sustainable cities that encourage participation in activities like walking, cycling, and horse riding. It also aims to transform Riyadh into one of the world’s most livable cities by blending sports with cultural, artistic, and environmental opportunities. 

The Sports Boulevard, closely overseen by the crown prince, stretches across Riyadh, connecting Wadi Hanifa in the west to Wadi Al-Sulai in the east via Prince Mohammed bin Salman Road.

At over 135 km in length, it will become the world’s largest linear park. The project includes pathways for pedestrians, cyclists, and amateur athletes, as well as horse trails and various other sports facilities.

The urban facades follow the distinctive design guidelines outlined in the Sports Boulevard’s design code.

The first completed destination of the project, Wadi Hanifah, is located in western Riyadh. Stretching 13.4 km, it runs from Al-Olab Dam in the north to Jeddah Road in the south, passing through the Diriyah Gate project. 

Wadi Hanifah features pedestrian pathways, cycling and equestrian trails, green spaces, and designated rest areas. A key feature is the Cycling Bridge, which connects Wadi Hanifah to the Promenade. 

Located at the intersection of King Khalid Road and Prince Mohammed bin Salman Road, the bridge offers two distinct paths: a 1 km pedestrian walkway and a 771-meter cycling track. 

The Promenade spans 4 km and follows the Sports Boulevard’s urban design code, which draws inspiration from Salmani architecture. It features dedicated cycling paths for both professionals and amateurs, expansive green spaces, water features, walking trails, children’s playgrounds, and a variety of retail outlets. 

At the intersection of Prince Mohammed bin Salman bin Abdulaziz Road and Prince Turki bin Abdulaziz Al-Awwal Road, a 300-meter area features the Arts Tower — an installation inspired by the high-voltage electricity towers that once lined Prince Mohammed bin Salman Road. The figure’s geometric panels reflect sunlight, creating reflections, and serving as a distinctive landmark and focal point for visitors.

 The Sands Sports Park, the fifth completed destination in the first phase, is located southeast of King Khalid International Airport. It offers dedicated cycling paths, mountain bike trails, BMX tracks, and scenic hiking and equestrian trails. 

At its core is the Najdi Flower, a signature 45-km cycling route for professionals. Over 350,000 sq. meters of sand dunes have been rehabilitated to enhance the park’s natural landscape.

The park also features retail outlets and specialized centers for bicycle rentals and accessories. Future phases will introduce additional sports facilities and buildings, further enhancing the visitor experience.

The news agency reported that the SBF had previously opened the Prince Turki bin Abdulaziz Al-Awwal Road Underpass to improve traffic flow and mobility in Riyadh. Construction is also ongoing at other project destinations, including those beyond the Promenade, the Urban Wadi Destination, the King Abdulaziz Road Underpass, and the Abi Bakr Al-Siddiq Road Underpass.

SPA concluded that these developments are progressing according to the approved project schedule.

As part of the broader Sports Boulevard project, the SBF announced in December it had launched a SR3.5 billion ($933 million) real estate investment fund to develop Urban Wadi High Rises, spanning 40,000 sq. meters with a gross floor area exceeding 207,000 sq. meters.

SBF signed agreements with Riyadh Development Co., Turkiye’s FTG Development, and Jadwa Investment to establish the fund, which aims to transform Riyadh’s urban landscape.


Early-stage funding momentum stable in MENA region

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Early-stage funding momentum stable in MENA region

RIYADH: Startups operating in the Middle East and North Africa region have witnessed multiple funding rounds across various sectors in recent weeks, as they aim to push geographical boundaries and increase offerings. 

This momentum builds on the record $7.5 billion funding received by startups in 2025, representing a 225 percent increase compared to the previous year, according to Wamda data. 

The report revealed that Saudi Arabia emerged as the most funded ecosystem, raising $5 billion across 211 deals, followed by the UAE with $2 billion, and Egypt with $263 million. 

Wamda revealed that investment momentum in the MENA region accelerated in the second half of 2025, with 310 startups raising $5.7 billion, compared to $2 billion raised in the first six months. 

The sustained momentum in early-stage funding reflects continued investor interest in the region amid global economic headwinds.

KNOT Technologies raises $1m

Egypt-based KNOT Technologies, an AI-native ticketing and access control platform, has raised $1 million in a pre-seed funding round, led by A15, an early-stage venture capital firm headquartered in Cairo. 

In a press statement, KNOT Technologies said that the funding will be used for product development, international expansion, and deeper integrations across the live events ecosystem.

“Ticketing has become a financial black hole, with value leaking into unregulated channels and no modern tools to prevent it. Organizers lack visibility and control, and fans are paying the price. That is why we started KNOT, to unlock real economic value and rebuild trust between businesses and their customers,” said Ahmed Abdalla, co-founder and CEO of KNOT. 

Karim Beshara, founder at A15, said that the VC firm decided to invest in KNOT because the company is tackling a “complex global problem with a genuinely novel approach.” 

Beshara added: “Their technology has the potential to reshape how trust and identity work in ticketing, and we believe they are uniquely positioned to lead this transformation.” 

OpenCX raises $7m

OpenCX, a Jordan-based AI-native enterprise customer communication platform, has raised $7 million in a seed funding round led by Y Combinator and X by Unifonic. 

In a press statement, the company said the round also witnessed the participation of Shorooq, acting as a fund manager, and Sadu Capital.

The firm added that the funding will be used to accelerate growth across global enterprise customers, as it prepares to explore the Gulf market. 

The company is also preparing to expand its presence in Saudi Arabia, where it plans to establish a regional office in the coming months as part of its broader Gulf Cooperation Council strategy. 

OpenCX is an AI-powered enterprise customer communication platform that automates over 70 percent of customer interactions across voice, chat, email, and messaging channels. 

Designed for complex, high-volume, and regulated environments, OpenCX enables enterprises to scale customer engagement with empathy, reliability, and operational confidence. 

“Enterprises today aren’t struggling with customer support volume alone— they’re struggling with complexity,” said Mohammad Gharbat, CEO and co-founder of OpenCX.

He added: “Our focus has always been on helping organizations scale confidently, without customer communication becoming a limiting factor. OpenCX is built to operate where the stakes are high, the workflows are complex, and trust matters.” 

Grove closes $5m seed round

Grove, a Saudi-based agriculture tech startup, has closed a $5 million seed round led by Outliers VC with participation from a group of angel investors. 

Founded in 2024 and headquartered in Riyadh, the company is specialized in producing and marketing fresh agricultural products directly to consumers through strategic partnerships with local farmers, according to a press statement. 

The company connects farms, markets, and households, operating as a vertically coordinated system rather than a loose collection of suppliers, ensuring the entire harvest finds its optimal path to value that is designed around what the actual consumer wants. 

The latest funding comes as the Kingdom’s agricultural market continues to expand, with the sector valued at an estimated $31.5 billion and plant-based food imports reaching $10.7 billion in 2025.

“For generations, farming was rooted in responsibility to the land and community. Over time, short-term commercial pressure has pushed practices that damage soil, water, and long-term sustainability. At Grove, we are restoring that balance by equipping farmers with the data, tools, and incentives needed to protect resources and build for the future,” said Mohammed bin Ghanam, co-founder of Grove. 

Mohammed Al-Meshekah, Outliers VC founder, said: “What drew us to Grove was not just the product, but the team’s ability to rethink the relationship between farmers and the market. Their integrated approach brings quality back to the center, reconnects consumers with the source, and positions Grove as a key contributor to a more resilient and sustainable food system in Saudi Arabia.” 

Dataroid raises $6.6m to boost global expansion

Dataroid, a Turkiye-based AI-powered digital analytics and customer engagement platform, has completed a $6.6 million pre-series A investment round led by the FinAI Venture Capital Fund of Tacirler Asset Management.

According to a press statement, the round also witnessed the participation of Tacirler Asset Management Future Impact Venture Capital Fund and Endeavor Catalyst.

With the new investment, the company plans to expand its operational footprint across new geographies, particularly in Europe, the Middle East and Africa. 

The funding will also be used to accelerate the company’s global marketing efforts and strengthen its self-service analytics capabilities through ongoing AI-powered product development initiatives.

“Working with banks in Turkiye that reach tens of millions of digital customers gives Dataroid a strong foundation for global expansion. As the market-leading digital analytics platform for banking and financial services in Turkiye, our platform today enhances the digital experience of more than 120 million users,” said Fatih İşbecer, co-founder of Dataroid. 

He added: “We see expanding this value to new markets as a priority. With this new funding, we aim to strengthen Dataroid’s AI-focused capabilities in line with customer needs and accelerate our global marketing initiatives to bolster our presence in international markets, particularly across EMEA and Western Europe.” 

Resquad AI raises $1.5m to scale recruitment capabilities

Saudi-based Resquad AI, a recruitment platform powered by artificial intelligence technology, raised $1.5 million in a seed funding round led by SRG, with participation from a group of angel investors.

In a press statement, the company said that the funding will support its regional and international expansion plans and accelerate its growth in the global technology recruitment market.

Resquad AI is also preparing for the official launch of its platform, an AI-powered Software-as-a-Service solution and global B2B marketplace for developers, enabling companies to access technical talent beyond geographical boundaries.

Commenting on the funding round, Abdullah Al-Jaafari, founder and CEO of Resquad AI said that the investment is expected to support the company’s vision of building a global recruitment ecosystem driven by innovation and high-impact partnerships across both the public and private sectors, with a strong focus on expansion across the GCC. 

Founded in 2024, Resquad AI has now established its presence in 52 countries, positioning itself as one of the Saudi platforms supporting cross-border recruitment.