Pakistani airline says ad showing plane flying toward Eiffel Tower never meant to evoke 9/11

The illustration shared by Pakistan International Airlines on January 10, 2025, shows a plane superimposed over the French flag and tilted toward the landmark, with the words ‘Paris, we’re coming today.’ (PIA)
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Updated 17 January 2025
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Pakistani airline says ad showing plane flying toward Eiffel Tower never meant to evoke 9/11

  • The illustration showed a plane superimposed over the French flag and tilted toward the landmark, with the words ‘Paris, we’re coming today’
  • The advert was posted on X by Pakistan International Airlines, or PIA, on Jan. 10, the day that the company resumed flights to European Union

ISLAMABAD: Pakistan’s national airline said Thursday that an advertisement showing a plane heading toward the Eiffel Tower was never intended to evoke the memories of the Sept. 11 attacks.

The illustration, not in video format, shows a plane superimposed over the French flag and tilted toward the Paris landmark, with the words “Paris, we’re coming today.”

The ad was posted on X by Pakistan International Airlines, or PIA, on Jan. 10, the day that the company resumed flights to European Union countries after a four-year ban by the bloc’s aviation safety agency.

Many social media users immediately decried the ad, and Pakistan’s prime minister called for an inquiry. On Tuesday, Deputy Prime Minister Ishaq Dar described the ad as an act of “stupidity.”

PIA spokesman Abdullah Hafeez said Thursday that the ad, which hasn’t been deleted and has more than 21.2 million views, was only ever meant to celebrate that the airline was resuming flights to Europe, and never intended to harm 9/11 survivors or victims’ families.

Hafeez told The Associated Press that he was surprised over the criticism. But he said that “we apologize to those who feel the advertisement hurt them.

“We want to make it clear that we had no intention to hurt the feelings of anyone,” Hafeez said.

He said that the Eifel Tower was shown in the ad because it’s one of the best places in the world.

Curbs on PIA had been imposed in 2020 after 97 people died when a PIA plane crashed in Karachi in southern Pakistan. Then Aviation Minister Ghulam Sarwar Khan said that an investigation into the crash found that nearly a third of

Pakistani pilots had cheated on their pilot’s exams. A government investigation later concluded that the crash was caused by pilot error.

The ban caused a loss of nearly $150 million a year in revenue for PIA, officials say.

Pakistan has some connections to the Sept. 11 attacks. One of the 9/11 masterminds, Khalid Sheikh Mohammed, was detained in the country in 2003. In 2011, Osama bin Laden was killed in a US special forces raid in Pakistan.


Pakistan highlights Gwadar transshipment role as shipping routes face disruption over regional tensions

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Pakistan highlights Gwadar transshipment role as shipping routes face disruption over regional tensions

  • Pakistani ports possess “untapped potential” to attract global shipping lines for transshipment operations, says minister
  • Pakistan eyes leveraging Gwadar as regional transshipment hub as Iran’s closure of Strait of Hormuz disrupts global maritime trade

KARACHI: Pakistan’s Maritime Affairs Minister Junaid Anwar Chaudhry on Thursday highlighted the importance of the port city of Gwadar’s transshipment role as major shipping routes, including the Strait of Hormuz, face disruption due to Iran’s ongoing conflict with the US and Israel in the Gulf. 

The meeting takes place as Iran has effectively closed the Strait of Hormuz, a strategic waterway that lies between it and Oman. It is one of the world’s most critical oil transit routes, with roughly 20 percent of global oil supplies passing through it. Iran has vowed it will attack any ship that enters the strait, causing energy prices to rise sharply on Monday amid disruptions to tanker traffic in the waterway.

Gwadar is a deep-sea port in Pakistan’s southwestern Balochistan province that lies close to the Strait of Hormuz. Pakistani officials have in the past highlighted Gwadar’s geostrategic position as the shortest trade route to the Gulf and Central Asia, stressing that it has the potential to become a regional transshipment hub.

Chaudhry chaired a high-level meeting of government officials to assess emerging logistical challenges facing Pakistan’s trade, particularly in the energy sector, amid tensions in the Gulf. 

“Special focus was placed on fully leveraging the potential of Gwadar Port as a regional transshipment hub and positioning it as an alternative of regional instability,” Pakistan’s maritime affairs ministry said in a statement. 

The minister said Pakistani ports possessed “significant untapped potential” to attract international shipping lines for transshipment operations, noting that it could also ensure long-term sustainability and growth of the country’s maritime sector.

Participants of the meeting discussed measures to strengthen Pakistan’s position as a viable alternative transit and transshipment destination, as key waterways are affected by the disruption. 

The committee also reviewed proposals to amend relevant rules and regulations to facilitate international transshipment operations through on-dock and off-dock terminals.

The chairmen of the Port Qasim Authority, Karachi Port Trust and Gwadar Port Authority attended the meeting, briefing committee members on the current operational readiness of their ports. They spoke about the available capacity for container transshipment, bulk cargo handling and refueling services at Pakistani ports. 

The port in Gwadar is a central part of the China-Pakistan Economic Corridor (CPEC), under which Beijing has funneled tens of billions of dollars into massive transport, energy and infrastructure projects in Pakistan.

Pakistan has long eyed the deep-sea port as a key asset that can help boost its trade with Central Asian states, the Gulf region and ensure the country earns valuable foreign exchange.