RIYADH: The Saudi Fashion Commission has partnered with the Institut Français de la Mode and Misk Foundation to launch a new educational initiative, the Saudi Press Agency reported on Saturday.
The partnership features “innovative educational programs combining cutting-edge knowledge with practical experience, creating a platform for designers, brand owners, and investors to thrive in the fashion world,” according to the SPA.
The initiative consists of five training courses, including the Executive Business Management Qualification in Fashion, which has three phases: virtual training, in-person training in Riyadh and Paris, and project development. It includes preliminary sessions in Riyadh covering planning, marketing, sales, brand identity, business strategy, and visual merchandising, while the Paris sessions focus on digital marketing, financial management, product development, and production.
The Advanced Sustainability Practices course will be delivered through virtual training and in-person sessions in Riyadh. It covers fashion sustainability fundamentals, the circular fashion economy, sustainable fashion innovation and technology, and the implementation of sustainability measures and social responsibility through practical business models.
The Design Research course “bridges global trends with local heritage.” The six-day program establishes core project guidelines essential for fashion collection development, while “exploring creative intersections between contemporary global fashion, traditional materials, local textiles, and architectural influences,” the SPA reported. The two-phase course combines virtual learning with hands-on training in Paris.
The seven-day Visual Merchandising and Commerce course in Riyadh covers brand-building fundamentals, marketing essentials, visual display techniques, trend analysis and forecasting, business insights, and distribution strategies.
The Fashion Photography course offers six days of intensive training in Riyadh, providing “a comprehensive exploration of fashion photography with a blend of theoretical knowledge and practical application, focusing on visual storytelling in the industry,” the SPA stated.
Through its collaboration with IFM and Misk Foundation, the Fashion Commission “aims to elevate fashion education standards and provide individuals with fundamental tools for excellence in the competitive fashion world,” the SPA concluded.
