Deal inked to elevate fashion sustainability in Saudi Arabia

1 / 2
The signing ceremony in Riyadh was attended by Saudi Fashion Commission CEO Burak Cakmak and Kering’s Chief Sustainability and Institutional Affairs Officer Marie-Claire Daveu. (X: @FashionMOC)
2 / 2
The signing ceremony in Riyadh was attended by Saudi Fashion Commission CEO Burak Cakmak and Kering’s Chief Sustainability and Institutional Affairs Officer Marie-Claire Daveu. (X: @FashionMOC)
Short Url
Updated 30 October 2024
Follow

Deal inked to elevate fashion sustainability in Saudi Arabia

  • Saudi Fashion Commission, French luxury giant Kering to create awards, sustainability roadmap for brands
  • Leveraging Kering’s industry expertise, the two parties will focus on customer engagement, the circular economy, and water protection

RIYADH: In a significant move to advance sustainable practices in the global industry, the Saudi Fashion Commission has signed a memorandum of understanding with the French-based luxury conglomerate Kering. 

The signing ceremony in Riyadh was attended by Saudi Fashion Commission CEO Burak Cakmak and Kering’s Chief Sustainability and Institutional Affairs Officer Marie-Claire Daveu. 

The pact marks the beginning of a strategic alliance aimed at exploring collaborative efforts in several key areas of mutual interest, the Saudi Press Agency reported on Wednesday.

The two organizations will seek to establish the Kering Generation Awards that will recognize and celebrate leading sustainable fashion businesses. They will set the award criteria, participant-selection processes, and recipient development.

Additionally, the collaboration features a Regional Sustainability Index, providing fashion enterprises with a roadmap to enhance sustainable practices.

The initiative includes publishing joint reports on achievements, conducting awareness sessions, and aligning with key events in Saudi Arabia’s annual fashion calendar. 

Leveraging Kering’s industry expertise, the two parties will focus on customer engagement, the circular economy, and water protection. The aim is to identify pioneering approaches to sustainable materials that can serve as industry standards.

This partnership underscores the Saudi Fashion Commission’s commitment to advancing sustainability across the industry’s value chain, the SPA reported. 

Cakmak said: “We are delighted to partner with Kering, whose commitment to sustainability aligns with our mission to foster a forward-thinking, eco-conscious fashion ecosystem in Saudi Arabia. Together, we aim to set new standards for sustainability and innovation in the region.”

Daveu said: “This MoU with the Saudi Fashion Commission presents a remarkable opportunity for us to support the growth of sustainable fashion practices in the Kingdom. We look forward to collaborating on initiatives that will contribute to a more sustainable future for the fashion industry.”

The agreement is effective immediately for an initial term of one year, with an option for renewal by mutual agreement.


Minzal brings Saudi traditions to life in Diriyah

Updated 07 January 2026
Follow

Minzal brings Saudi traditions to life in Diriyah

  • From leather crafts and archery to Saudi coffee, Minzal offers a lesson in ‘Sloum Al-Arab’

RIYADH: This season of Minzal places social norms and traditional etiquette at its center, with tents set up to teach what is locally known as “Sloum Al-Arab” alongside gatherings for coffee, dinner and stargazing around campfires.

“Sloum Al-Arab” refers to the unwritten customers and values that have shaped Arab and Bedouin society for centuries, including generosity, coffee preparation, courage and archery. 

In Saudi Arabia, these traditions are closely ties to cultural identity and religious belief. 

Leather products and the making of leather goods is one of the crafts featured at Minzal this year and is one of the oldest crafts still practiced in the kingdom.

“The most difficult thing I faced to work on was camel leather because it is a little tough,” Nada Samman, a leather trainer and craftsman at Minzal, told Arab News. 

Minzal continues to evolve with each season, offering activities that highlight Bedouin values, traditional skills and sports. (AN photo by Haifa Alshammari)

“The work on leather is wonderful whether it is goat leather, cow leather, Sawakni sheep, and of course, camel leather. At Minzal, we are offering multiple handicraft workshops, most specifically the leather handicrafts. We want visitors to spend time at something useful and fun."

Samman explained the workshops allowed participants to preserve heritage while engaging in meaning, hands on activities. 

Faisal Al-Khaled, a visual artist and craftsman specializing in Saudi designs at Minzal, shared a similar goal: “I want people to have, by the end of this experience, a unique and traditional art piece created by them, and that I know I helped them to preserve this craft.”

Minzal, which has been organized for several years now, continues to evolve with each season, offering activities that highlight Bedouin values, traditional skills and sports. Archery is a key feature, reflecting its deep roots in Arab and Islamic history.

Mohammed Al-Sharif, a certified archery player and coach with the Saudi Archery Federation since 2028, said the sport was closely connected to Saudi culture. It was encouraged by the Prophet Muhammad, which led people to learn and teach it through generations.

“Our traditional bow is considered one of the most important and widely used bows in Arab culture,” Al-Sharif said. “We have several styles, and professional archers specializing in traditional bow shooting … There are various types of archery, such as horseback archery and standing archery, where bow sizes vary according to specific needs, such as types used for hunting and others used during warfare.”

He explained that archery was historically part of daily life, used for protection and hunting. 

Saudi coffee also plays a significant role in the Minzal experience, with live demonstrations. One of the most frequently consumed beverages in the Kingdom, it is a symbol of hospitality and generosity.

Ahmed Al-Shuaibi explained how it was prepared at the Sloum tent, first by roasting the beans and then allowing them to cool. The beans are ground with spices in a Nigr.

“Coffee is passed from our grandparents,” he added. “In significant majlis, you see them offering our local coffee and not other types of coffee. We organized this corner so that young generations can visit and learn this.”