RIYADH: In the age of social media, where trends are born in an instant and entire communities form around shared passions, one unique and wholesome movement has emerged on X to celebrate the most important meal of the day: breakfast.

What began as a simple space for users in Saudi Arabia to share their daily meals has quickly evolved into a vibrant online community where creativity, health, and aesthetic presentation come together.

People from all over the Kingdom contribute their carefully crafted breakfast plates with artistic flair, making breakfast a celebrated moment every day.

Khaled Saud, the creator of the community, has reflected on how far it has come, saying: “Watching the community grow from fun and lighthearted posts to a space where people take pride in their breakfast creations has been incredibly rewarding.

“I’m happy to see how much participation has increased and how creative the presentations have become.”

For some participants the community has sparked a new motivation to take breakfast more seriously.

Wafa Al-Qahtani shared how the group helped her stay consistent with her meals, saying: “The reason I love this community is the interaction from the people. Honestly, it has motivated me to maintain a daily breakfast routine, and I try to get creative so I can post it in the community.”

This sentiment is echoed by Ameera Al-Dossari, who has embraced the idea of breakfast as a shared experience and said: “This is such a beautiful concept; it motivates me to wake up early and participate.

Seeing everyone’s posts encourages me to be more thoughtful with my breakfast choices. Honestly, I’ve started taking more care of my meals.

Ameera Al-Dossari, Community member

“Seeing everyone’s posts encourages me to be more thoughtful with my breakfast choices. Honestly, I’ve started taking more care of my meals.”

The community, for many, is not only about the food but about the relationships and connections formed through a shared love for breakfast.

It has also had an unexpected effect on some members’ sleep schedules. One user joked that they had been trying and failing to wake up at 7 a.m. for two months but after joining the community were happy to wake up at 5:30 a.m.

“For me, breakfast is one of the best moments of the day. I don’t just see it as a meal; it’s more like a ritual where we begin a new day,” said Rahaf Tareq, for whom breakfast has become a cherished time.

That sentiment captures the essence of why so many in Saudi Arabia are drawn to the movement — it provides a moment of mindfulness and self-care at the start of each day.

In addition to creativity, health is also a significant focus within the community.

Ram Wael highlighted the importance of breakfast as a necessary part of a healthy lifestyle, saying: “The reason I participate is that breakfast is an essential and necessary meal that needs to be healthy.

“However, many people have neglected its importance, and I love how this community has sparked a sense of competition and enthusiasm for creating and sharing breakfast.”

Wael’s participation is driven by a desire to bring attention to the value of a nutritious breakfast, encouraging others in the Kingdom to see it as more than just a quick meal.

Sahar Khojah, who believes the breakfast community has ignited a love for cooking and sharing with others, said: “I’ve always loved cooking and I constantly take pictures of my breakfast.

“I was really happy when I found this breakfast community because now I can share my meals, not just for myself but for people who appreciate them and can see my work.”

This sense of shared appreciation has turned a solitary activity into one that brings joy to others, showcasing how food can be a powerful tool for connection.

Khansa Al-Omari shared her excitement over the group’s influence on her creativity, saying: “It’s really nice when someone gets excited, prepares breakfast, and gets creative.

“Even though I don’t post often, when I see the shared posts I get inspired to make myself a neat breakfast. The community encourages even those who don’t often participate to step up their game and bring a sense of artistry into their everyday routines.”

Shoroog Al-Ghamdi, a software engineer, uses an analogy from her field to describe how breakfast fits into her life. She said: “In software we have something called eager loading, which loads all the data we need in advance.

“Breakfast is my way of loading my energy and booting up my brain cells!”

For Al-Ghamdi, breakfast is not just fuel for the body but also a mental preparation for the day ahead, tying it to productivity and well-being.

Layan Sultan reflected on how breakfast helps her start her day. She said: “The reason I show my breakfast specifically is that it’s one of the reasons I wake up excited every morning.

“There’s something good in every day, even if it’s just a meal. This meal makes my body, mind, and soul awake and ready to face every single thing that day brings.”

This collective enthusiasm across Saudi Arabia ensures that the community continues to grow, inspiring others to prioritize breakfast and add a personal, artistic touch to their meals.

Mashael Omar summed it all up, saying: “Breakfast gives energy for the rest of the day, improves the mood, and is part of practicing the hobby of cooking.”