Saudi Arabia sets Guinness world record with virtual assistants show

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The varied National Day celebrations in Diriyah exhibited a rich display of Saudi culture and heritage, as well as an embrace of the modern day. (AN photos by Abdulrhman Bin Shalhoub)
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Updated 01 October 2024
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Saudi Arabia sets Guinness world record with virtual assistants show

  • 500 Amazon assistants harmonize Saudi national anthem
  • Saudi heritage at the forefront of National Day celebrations in the historic town

RIYADH: Diriyah made history on Saudi Arabia’s 94th National Day by setting a mark recognized by Guinness World Records for the largest display of virtual assistant devices.

The show, featuring more than 500 Amazon Echo devices and Alexa voice assistants, was part of Diriyah’s celebrations of the Kingdom’s national day.

According to the Diriyah Gate Development Authority news release, the Echo devices were orchestrated to harmonize Saudi Arabia’s national anthem and other patriotic songs at Bujairi Terrace.




Photo/Saudi Press Agency

Officials from Guinness World Records were on hand to witness the extraordinary feat.

“Congratulations on achieving the Guinness World Records’ title for the largest display of virtual assistant devices,” said Kanzy El-Defrawy, senior adjudicator for Guinness World Records.

“Diriyah has consistently been at the forefront of introducing cutting-edge entertainment to the people of Saudi Arabia, and this achievement reflects your relentless drive to fuse artificial intelligence with cultural celebrations.”

The DGDA’s chief executive, Jerry Inzerillo, said: “This historic moment underscores Saudi Arabia’s innovative spirit and Diriyah’s commitment to preserving and promoting our rich heritage and culture.”

HIGHLIGHT

Echo devices were orchestrated to harmonize Saudi Arabia’s national anthem and other patriotic songs at Bujairi Terrace in a Guinness world record-setting feat.

Raf Fatani, Amazon’s regional general manager of Alexa in the Middle East and North Africa, said the attempt to set a world record was “a celebration of our deep reverence for the Kingdom’s rich culture and heritage. Through this collaboration, we weave a tapestry that intertwines artificial intelligence with the timeless threads of Saudi culture.”




(AN photos by Abdulrhman Bin Shalhoub)

The celebrations in Diriyah exhibited a rich display of Saudi culture and heritage, as well as an embrace of the modern-day.

South African visitor Karien told Arab News: “I feel energized. The atmosphere is just really so relaxed, and it is inviting.”




(AN photos by Abdulrhman Bin Shalhoub)

As you walk around, taking in the Najdi architecture in a style that blends the old with the new, your first stop takes you to the front of Salwa Palace for the ardah show, a traditional dance of swords and drums.

Next, the Diriyah Museum displays historical artifacts dating back to the First Saudi State, including a 300-year-old hand-written copy of the Qur'an, a manuscript of “Mokhtasar Sahih Al-Bukhari,” a book written by Sheikh Muhammed bin Abdul-Wahab, and the attire of Imam Mohammed bin Saud.

This historic moment underscores Saudi Arabia’s innovative spirit and Diriyah’s commitment to preserving and promoting our rich heritage and culture.

Jerry Inzerillo, Chief executive, Diriyah Gate Development Authority

The various National Day displays brought together local and international visitors eager to join the celebration.

“I saw the airshow yesterday. It was great to see all the different aircraft flying around, in Saudi colors,” Dan, a UK native, told Arab News.




(AN photos by Abdulrhman Bin Shalhoub)

Isabella, who is Brazilian, told Arab News that a high point of the day for her was learning about the internal anatomy of a horse and “how it is used to the desert, how it survives here” at the Horse Museum.

One of the highlights of the celebrations was the samri dance at the Prince Thunayan Palace. Traditionally performed in the desert when families gathered around at night, samri involves singing poetry and drumming on a daff drum while sitting on one’s knees.




(AN photos by Abdulrhman Bin Shalhoub)

Lara, from Germany, told us that she was fascinated by how people in Saudi Arabia express their national pride on this day.

“What they wear, they decorate their cars and their buildings, and I have seen so many flags everywhere … it is really exciting,” Lara said. “I feel like so many more people out there need to experience Saudi Arabia because it is a whole different place. It is like going in a different universe.”




Photo/Saudi Press Agency

To mark the historical significance of Diriyah, a video was projected on the side of Salwa Palace showing the battles fought at the establishment of the First Saudi State.

Karien noted the progress made by the Kingdom. “There is development in so many areas. I can already see a diversity of people around. And because my husband has a mobility difficulty as well, it is interesting to see that there are more people in wheelchairs here as well.”

From poetry readings to an interactive palm tree growing branches with more online social engagement, all the while serving Saudi coffee everywhere you go, the Saudi National Day events in Diriyah were a salute to 94 vibrant years, and a welcoming of the many more to come.

 


Saudi House kicks off Davos with push on Vision 2030, AI platform and ‘humanizing’ tourism

At Saudi House, ministers and executives set out how the Kingdom sees the next phase of its transformation. (Supplied)
Updated 20 January 2026
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Saudi House kicks off Davos with push on Vision 2030, AI platform and ‘humanizing’ tourism

  • Saudi ministers dominate pre-summit spotlight at Saudi pavilion, touting Vision 2030’s next phase and human capital as key to global edge
  • Ministry of Economy and Planning announced the SUSTAIN Platform which aims to accelerate AI-enabled, cross-sector collaboration for sustainable development

DAVOS: For regulars at the World Economic Forum, Monday in Davos is usually a chance to ease into the week, a time to reconnect, plan meetings and prepare for the intense schedule ahead.

This year, Saudi Arabia moved quickly to fill that lull, taking center stage with a packed program of panels ahead of Tuesday’s official opening.

At the Saudi House — the Kingdom’s official pavilion on the Promenade, returning after its debut as a standalone venue at the 2025 WEF Annual Meeting — Saudi ministers and global executives set out how the Kingdom sees the next phase of its transformation.

Monday’s speakers at the Saudi House included Minister of Finance Mohammed Al-Jadaan, Minister of Investment Khalid Al-Falih, Minister of Tourism Ahmed Al-Khateeb, and President and Vice Chairman of Meta Dina Powell McCormick. (Supplied)

Established by the Ministry of Economy and Planning, the venue is pitched as a platform for international thought leaders to tackle the challenges, opportunities and solutions shaping the global economy.

Opening a session on the Kingdom’s role at this year’s Forum and the next phase of Vision 2030 — now in its 10th year and roughly two-thirds complete — Princess Reema bint Bandar, Saudi Arabia’s ambassador to the US, said human capital “is the actual driver if you want a competitive, modern economy.”

She described one of the biggest achievements of the past decade as the emergence of a highly qualified cohort of young Saudis who could work anywhere in the world but “choose to come home, choose to build at home and choose to deliver at home,” calling this “the biggest symbol of the success of Vision 2030.”

Who can give you optimum access to opportunities while addressing risks? I contend that Saudi Arabia has been able to provide that formula.

Khalid Al-Falih, Saudi minister of investment

On the same panel, Minister of Finance Mohammed Aljadaan said this success is rooted in a “behavioral change” that has strengthened the Kingdom’s credibility with both international partners and its own citizens.

“Credibility comes from being very pragmatic, making sure that you maintain your fiscal policy discipline, but at the same time refocus your resources where it matters,” he said, warning that “markets will call your bluff if you’re not serious.”

The Saudi House, a cross-ministerial initiative led by the Ministry of Economy and Planning, is intended to underscore the Kingdom’s “commitment to global cooperation” by offering “a platform where visionary ideas are shared and shaped,” while showcasing opportunities and lessons from its “unprecedented national transformation.”

Lubna Olayan, Chair of the Corporate Board, Olayan Group

Echoing earlier comments to Arab News, Economy and Planning Minister Faisal Alibrahim said the Kingdom’s role as an anchor of stability has helped unlock its potential, stressing that while the objective is to decouple from reliance on a single commodity, “2030 is not the finishing line.”

Khalid Al-Falih, Saudi minister of investment, said Saudi Arabia has been able to enable access to opportunities while addressing major risks, arguing that few countries can match the Kingdom’s overall mix.

“No country has all of those to 100 percent,” he said. “But who can give you the mix that gives you optimum access to opportunities while addressing all of those risks?

Dr. Bedour Alrayes, Deputy CEO, Human Capability Development Program, Saudi Arabia

“I contend that Saudi Arabia has been able to provide that formula and the proof is in the pudding,” noting that local investment has doubled in recent years to reach levels comparable with India and China.

While societal transformation dominated the morning discussions, the afternoon turned to technology, tourism, sport and culture, four strategic sectors expected to spearhead Vision 2030’s next phase.

The Ministry of Economy and Planning used the day to announce the SUSTAIN Platform, due to launch in 2026, which aims to accelerate AI-enabled, cross-sector collaboration for sustainable development.

The ministry said SUSTAIN will translate the Kingdom’s public and private-sector coordination mandate into a practical national tool to help government entities, businesses, investors, academia and civil society identify credible partners, form trusted coalitions and move initiatives “from planning to implementation more efficiently,” addressing a global challenge where fragmented partnerships often slow delivery and blunt impact.

“We are in a moment in time where technology may well impact the face of humanity,” said Dina Powell McCormick, recently appointed president and vice chairman of Meta, welcoming the Kingdom’s “desire” to partner with technology companies and its embrace of innovation.

Minister of Tourism Ahmed Alkhateeb, discussing how technology is being deployed in his sector, underlined that “in travel and tourism, people are very important. We learn about other people’s culture through interacting with people. We digitalize the unnecessary and humanize the necessary.”

He added that while technological transformation is a priority, “we don’t want to replace this big workforce with technology. I think we need to protect them in Saudi Arabia, where we’re being a model. I’m an advocate of keeping the people.”

Throughout the week, Saudi House will host more than 20 sessions, including over 10 accredited by the WEF, across six themes: Bold Vision, Insights for Impact, People and Human Capability, Quality of Life, Investment and Collaboration, and Welcoming the World.

The pavilion will also launch “NextOn,” a new series of influential and educational talks featuring leading global voices.