PIA partners with Saudi company to boost tourism, air travel between Pakistan and Kingdom

Representatives of Pakistan International Airlines and Funadiq Travel & Tourism Services, the official marketing representative of the Saudi Tourism Authority, pose for a picture after signing a memorandum of understanding to boost air travel and tourism between the two nations in Islamabad, Pakistan on Sept. 23. PIA/X
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Updated 25 September 2024
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PIA partners with Saudi company to boost tourism, air travel between Pakistan and Kingdom

  • Partnership aims to promote Saudi Arabia as top tourist destination among Pakistanis through joint marketing initiatives, travel packages
  • Agreement expected to strengthen Pakistan-Saudi Arabia relations, enhance both countries’ tourism potential, says Pakistan’s flag carrier

ISLAMABAD: Pakistan International Airlines and Funadiq Travel & Tourism Services, the official marketing representative of the Saudi Tourism Authority in the country, this week inked an agreement to boost air travel and tourism between the two nations, Pakistan’s national flag carrier said. 

The memorandum of understanding was signed between the two parties on the occasion of Saudi Arabia’s 94th National Day on Sept. 23. The partnership aims to promote Saudi Arabia as a top tourist destination for Pakistani travelers through joint marketing initiatives, co-branded travel packages, and sustainable tourism practices, the PIA said. It added that the collaboration also supports the broader objectives of Saudi Arabia’s Vision 2030 program. 

“This partnership reflects PIA’s commitment to providing enhanced travel experiences for our passengers,” Amir Hayat, PIA’s CEO, said in a statement. “By working with Funadiq and the Saudi Tourism Authority, we aim to make travel between Pakistan and Saudi Arabia more accessible and enjoyable for our customers.”

Funadiq CEO Mohammad Salman Arain said the company was “thrilled” to join hands with the national flag carrier to promote the Kingdom as a world-class destination. 

“Together, we will ensure that Pakistani tourists enjoy seamless travel experiences while exploring the rich cultural and historical heritage of Saudi Arabia,” Arain said. 

The partnership is expected to strengthen Pakistan-Saudi Arabia relations, enhance tourism potential, and offer new opportunities for both countries to collaborate on multiple fronts, PIA said. 

Thousands of Pakistanis travel to Saudi Arabia every year to perform the Hajj and Umrah pilgrimages. The two countries enjoy strong cultural, defense and economic ties and the Kingdom is home to over 2 million Pakistanis. For years, it has remained the largest contributor to the South Asian country’s remittance inflows.


Saudi POS transactions see 20% surge to hit $4bn: SAMA

Updated 05 December 2025
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Saudi POS transactions see 20% surge to hit $4bn: SAMA

RIYADH: Saudi Arabia’s total point-of-sale transactions surged by 20.4 percent in the week ending Nov. 29, to reach SR15.1 billion ($4 billion).

According to the latest data from the Saudi Central Bank, the number of POS transactions represented a 9.1 percent week-on-week increase to 240.25 million compared to 220.15 million the week before.

Most categories saw positive change across the period, with spending on laundry services registering the biggest uptick at 36 percent to SR65.1 million. Recreation followed, with a 35.3 percent increase to SR255.99 million. 

Expenditure on apparel and clothing saw an increase of 34.6 percent, followed by a 27.8 percent increase in spending on telecommunication. Jewelry outlays rose 5.6 percent to SR354.45 million.

Data revealed decreases across only three sectors, led by education, which saw the largest dip at 40.4 percent to reach SR62.26 million. 

Spending on airlines in Saudi Arabia fell by 25.2 percent, coinciding with major global flight disruptions. This followed an urgent Airbus recall of 6,000 A320-family aircraft after solar radiation was linked to potential flight-control data corruption. Saudi carriers moved swiftly to implement the mandatory fixes.

Flyadeal completed all updates and rebooked affected passengers, while flynas updated 20 aircraft with no schedule impact. Their rapid response contained the disruption, allowing operations to return to normal quickly.

Expenditure on food and beverages saw a 28.4 percent increase to SR2.31 billion, claiming the largest share of the POS. Spending on restaurants and cafes followed with an uptick of 22.3 percent to SR1.90 billion.

The Kingdom’s key urban centers mirrored the national decline. Riyadh, which accounted for the largest share of total POS spending, saw a 14.1 percent surge to SR5.08 billion, up from SR4.46 billion the previous week. The number of transactions in the capital reached 75.2 million, up 4.4 percent week-on-week.

In Jeddah, transaction values increased by 18.1 percent to SR2.03 billion, while Dammam reported a 14 percent surge to SR708.08 million.

POS data, tracked weekly by SAMA, provides an indicator of consumer spending trends and the ongoing growth of digital payments in Saudi Arabia. 

The data also highlights the expanding reach of POS infrastructure, extending beyond major retail hubs to smaller cities and service sectors, supporting broader digital inclusion initiatives. 

The growth of digital payment technologies aligns with the Kingdom’s Vision 2030 objectives, promoting electronic transactions and contributing to the nation’s broader digital economy.