Sync Summit at Ithra ends with world premiere of documentary

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Bahraini filmmaker and influencer Omar Farooq premiered his Ithra-produced documentary, “The Dark Side of Japan,” at the closing of the Sync Summit. (Supplied)
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Omar Farooq (second L) alongside his Japan-filming team. Majed Z. Samman (far R), the head of performing arts and cinema at Ithra, moderated the panel. (Supplied)
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The panel sat on the floor, Japanese style, for the panel discussion. (Supplied)
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Audience members awaiting the start of the documentary. (Supplied)
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Updated 24 May 2024
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Sync Summit at Ithra ends with world premiere of documentary

  • The documentary takes viewers on a trip as he journeys to places near and far within Japan to interact with locals, expats and visitors about their relationship to technology and nature

DHAHRAN: For the finale of the two-day Sync Digital Wellbeing Summit at the King Abdulaziz Center for World Culture, or Ithra, a documentary titled “The Dark Side of Japan” premiered at the Ithra Cinema on Thursday. 

The Bahraini creative influencer, Omar Farooq, who was the narrator in the documentary, was there in-person with his team to answer questions after the screening.

As part of the Sync Spotlight series, the documentary tied together all the various themes explored during the summit, of which technology and wellness topics were explored on stage and at various points throughout the center. The documentary, which was filmed in Japan, showcases Farooq as he observes the Japanese people’s intense interactions with — and addictions to — their screens. Amid the bright lights of flashy Tokyo emerges a lingering dark side of loneliness, heads down, and fingers scrolling endlessly.

The filmmaker and influencer tried to convey an important message the old-fashioned way before the film premiere. He asked every attendee to take a moment to look under their seats. After a minute of awkward shuffling, it was revealed that an envelope was placed there so they could tuck their phones away and watch the documentary phone-free.




An envelope that was placed under each seat at the Ithra Cinema instructing viewers to place their phones there and enjoy the documentary phone-free. (Supplied)

Farooq wanted the audience to be completely immersed and to be on the journey alongside him.

The documentary takes viewers on a trip as he journeys to places near and far within Japan to interact with locals, expats and visitors about their relationship to technology and nature. He spoke to families of young children about the school system and he spent time with adults of various backgrounds to ask about their preferences: city life or country life?

“It’s hard to keep a close relationship with people (in Tokyo). We don’t have time to care about others,” a Japanese artist told him in one scene.  

Wildly popular, with 3.9 million followers on instagram, Farooq was on hand to have a discussion on stage after the screening. Moderated by Ithra’s own head of a performing arts and cinema, Majed Z. Samman, who had studied in Japan and was familiar with the Japanese culture, they were joined by Mohammed Alhajri and Ahmed Alsayed, both of whom were with Farooq in Japan to assist with the filming. They sat on the floor, Japanese style, on stage for the discussion.




The panel sat on the floor, Japanese style, for the panel discussion. (Supplied) 

“This documentary isn’t about Japan,” Farooq cautioned the audience. Japan was merely an example of a place that has been plagued by hyper internet addiction and loss of real world connection. He asks the question: “Will this be our future? Is it already our present?”

He instructs viewers to look within and not just walk away as a programmed robot on autopilot; constantly shackled to their smartphones and ignoring the world around them.

After the initial screening, there were two other screenings back-to-back at the cinema, both of which were sold out.

The Ithra-produced documentary was mostly in Arabic, with some English and some Japanese.
 


Soundstorm expands Saudi Arabia’s music scene with talent programs, global collaborations 

Updated 11 December 2025
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Soundstorm expands Saudi Arabia’s music scene with talent programs, global collaborations 

  • Young people see music as industry with variety of career paths beyond performing, says general manager of MDLBEAST Foundation

RIYADH: MDLBEAST is placing sustainability and the growth of Saudi Arabia’s creative economy at the center of Soundstorm 2025, its annual music festival which is taking place until Dec. 13. 

In an exclusive interview with Arab News, Ramadan Alharatani, the CEO of MDLBEAST, said the festival was not just about entertainment, but about creating long-term economic and social value.

He said: “Soundstorm plays a major role in the creative economy by creating jobs, attracting international talent, and giving local artists real opportunities to perform on a large stage.

“We are also investing in long-term programs that support training, production, and creative development beyond the festival weekend.

“This year we are focusing more on accessibility and sustainability. We are improving transportation options, making the site easier to navigate, and introducing better systems for recycling and energy use. Inclusion is also a priority, so we are working on creating spaces and experiences that welcome all types of audiences.” 

Looking at the festival’s role in nurturing emerging talent, Alharatani said: “We are continuing to build on programs that help new talent grow.

“Through XP Music Futures, our year-round initiatives under the MDLBEAST Foundation, and partnerships with regional and international labels, we are giving young artists more access to mentorship, training, and performance opportunities. 

“We are also supporting new ideas in music tech, sound design, and creative production, so emerging talent can experiment with different forms of expression. These partnerships help us develop the next generation of artists and build a stronger presence in the region.”

Ramadan Alharatani, the CEO of MDLBEAST

This year’s edition of Soundstorm offers audiences more stages, a wider variety of genres, and increased international collaborations.

The festival layout has been redesigned to make it easier for fans to explore areas dedicated to live music, hip-hop, regional talent, and emerging artists, alongside the main stages featuring global performers.

These changes focus on the rapid growth of Saudi Arabia’s music scene, with local audiences embracing diverse genres, and international artists showing greater interest in performing in the Kingdom.

“Soundstorm has always been a place where these worlds meet, but this year that connection is stronger and more visible,” Alharatani said. 

Regarding the future and MDLBEAST’S vision, he said: “Our main priority is growth that feels sustainable and meaningful.

“We want to build more cultural experiences, support more local talent, and expand our presence globally without losing our connection to the region. In the next few years we will continue developing our festivals, expanding our live event calendar, increasing our year-round venue offerings, and investing in talent development. 

“The goal is to create long-term value for the music and entertainment scene in Saudi Arabia.”

Building on MDLBEAST’S efforts to expand the Kingdom’s creative ecosystem, Nada Alhelabi, general manager of the MDLBEAST Foundation and founder of XP Music Futures, said the foundation was creating professional pathways for emerging talent.

She said: “This year we are expanding XP’s educational and professional programs to give young people clearer pathways into the music industry. We are introducing more workshops, mentoring sessions, and hands-on training across areas such as sound engineering, event production, artist management, and creative business.

“The aim is to help young talent understand how the industry works and how they can build real careers in it. Alongside our XP Music Futures program we have nine initiatives that the MDLBEAST Foundation works on all year round to develop a sustainable music ecosystem in our region.”

Nada Alhelabi, general manager of the MDLBEAST Foundation and founder of XP Music Futures. (Supplied)

She added that the landscape of creative careers in Saudi Arabia had transformed rapidly, with more venues, festivals, and studios creating a growing demand for skilled professionals.

Alhelabi added: “Young people now see music as a real industry with a variety of career paths beyond performing. XP Music Futures provides a space where talent, executives, startups, and educators can connect, giving young creatives access to industry leaders, hands-on learning, and opportunities to network and exchange ideas.”

On the impact of key programs, Alhelabi said: “This year we saw strong progress across all three programs. Hunna continues to support the development of female talent and leaders, and several participants have already stepped into new roles across production, performance, and creative management. 

“XPERFORM (has) helped emerging artists grow their audiences and secure new performance opportunities, and a major milestone this year was our new partnership with Shahid. 

“As the region’s leading streaming platform, Shahid is now broadcasting XPERFORM, giving our artists wider visibility and bringing their stories to a much larger audience.

“Sound Futures also supported a new wave of music-tech startups, many of which are now testing or launching their ideas in the market. 

“Together, these stories show how year-round support can make a real difference and they highlight how XP is helping shape the next generation of creatives.”