LONDON: Food delivery app HungerStation has partnered with social media provider Snapchat to launch an immersive augmented reality treasure hunt on the platform.
The two companies said on Monday that the Great AR Hungerhunt, using Snapchat’s geofenced AR objects technology, is the first sponsored digital treasure hunt of its kind in Saudi Arabia and the world.
“Celebrating our rebranding with Snapchat marks a significant step in our journey of creativity and innovation,” said Mohammed Jifri, chief marketing officer of HungerStation.
“Through this partnership, we’re not just delivering food, but also delivering unforgettable digital experiences to our users.”
The initiative is part of HungerStation’s rebranding campaign following its $297 million acquisition by German multinational Delivery Hero in July 2023.
A leading food delivery app in Saudi Arabia, HungerStation unveiled its new brand identity in January.
HungerStation’s director of brand and communication, Ahmad Chatila, said the campaign merges technological innovation with marketing opportunities with the aim to connect the brand with youth by “offering a real-life experience and amazing game challenges.”
To participate, Snapchat users need to search for and collect HungerStation’s new branded boxes hidden around city maps to gain points using the AR map feature on Snapchat.
For users not based in Jeddah or Riyadh, a non-location minigame version is available that allows them to collect points too.
